For brands that are moving away from previous click-based attribution methods like MTA, there are options to consider. Matt Voda, CEO of OptiMine Soft...
View articleCheetah’s VP of Global Loyalty and Sales explains the Cheetah Loyalty platform and how they helped Donatos Pizza build and grow their loyalty program....
View articleMarketing leaders plan on maintaining their marketing budget while allocating roughly 40% to investing in marketing technology, details on top technol...
View articleWorkfront's Jada Balster highlights key steps companies should adopt in order to make their businesses fit for the future of work. Read More...
View articleKPItarget's Mike Rowan highlights the most exciting emerging tech today and how they can be leveraged for marketing success. Read More...
View articleWith industries such as travel hit hard by the ongoing pandemic, Uniphore's Umesh Sachdev shows businesses how technology can help boost their CX, whi...
View articleRingCentral's Sam O'Brien provides a comprehensive guide to Natural Language Processing (NLP), highlighting its benefits to telemarketing and other ma...
View articleA periscopic view of where consumer trust is going, the best ways and time slots to find and engage your audience, Gartner’s immediate budget actions ...
View articleCardlytics Chief Product and Strategy Officer speaks with ClickZ about the unique ad platform that enables advertising offers within banks’ own digita...
View articleDavid Greenberg, SVP of Marketing at Act-On, highlights how martech enterprise companies are leaving mid-market companies behind. Read More...
View articleConsolidation and diversity will coexist as marketing technology solutions mature. Read More...
View articleWe spoke Sitecore's Paige O’Neill about the changing role of the CMO, what makes for a good customer experience, and how companies can adopt a truly c...
View articleForceIQ’s eBook outlines 14 underutilized Salesforce features that offer flexibility and connectivity to distributed sales teams. Read More...
View articleConversational AI company, Chorus.ai, is using its technology, customer base, and expertise to gain insights about COVID-19’s impact on sales teams an...
View articlePeople favor brands that respond to the COVID-19 outbreak with flexible payments, remote work and shifting priorities affect marketers, CIOs discuss t...
View articleWe spoke to Tom Libretto, CMO of Pegasystems, about the changing role of the CMO, rebuilding the customer's trust, and why marketers will go all-in on...
View articleEjiofor Francis shows how marketers can incorporate AR into their proposed business plan of action to enhance the way the company operates and give it...
View articleEngagio's CEO and co-founder provides a brief history of ABM, discusses the benefits of an account-based strategy, and offers insight into where ABM m...
View articleThe Plum Tree Group’s 60-page eBook contains a list of fourteen ways sellers can leverage their ecommerce platform to increase sales. Read More...
View articleWe spoke to Greg Dolan, CEO of Keen Decision Systems, about his professional journey, how Keen is helping their clients during COVID-19, and what he e...
View articleSoftware Advice, a leading online service for businesses navigating the software selection process, provides a comprehensive pricing guide to HR softw...
View articleDan Ptak, Marketing Change Strategist and VP, Kin+Carta highlights the trends to watch in marketing, technology and changing customer behavior. Read M...
View articleLomit Patel, Vice President of Growth at IMVU, looks are five key areas in marketing that are ripe for innovation during the coronavirus pandemic. Rea...
View articleChad Ruff, CTO of SMB software provider Swiftpage, discusses how machine learning, artificial intelligence etc. can help companies grow and improve cu...
View articleTCS CBO's Ashok Pai shows why CMOs need to become agile and leverage cognitive automation in business operations to harnesses digital innovations. Rea...
View articleDemandbase’s CMO, Peter Isaacson, discusses the future of account-based marketing within a rapidly evolving and technology-driven B2B landscape. Read ...
View articleA primer on the power of Customer Data Platforms (CDP) and marketing’s role in their use. Read More...
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