Two new apps from Kellogg’s and Marriott highlight the problem of discovery for marketers when rolling out branded apps. Read More...
View articleBoth sides of the "Apps Versus Mobile Web" debate present compelling points, but which is the best choice for marketers? Read More...
View articleSoon, brands will be able to run ads on Tinder – will users respond favorably? Read More...
View articleFacebook confirmed the launch of its mobile ad platform, Audience Network. The social network also introduced Anonymous Login. Read More...
View articleXaxis says its automated technology can sync advertisers' TV ads with mobile devices within seconds, bringing back "lost" viewers. Read More...
View articleMany mobile marketers still rely on crude segmentation methodologies when we should be targeting and segmenting with the benefit of today's audience s...
View articleForrester Research's recent report reveals that marketers must use a mobile-unique approach for integrated and individualized mobile ads. Read More...
View articleMoves promises not to share data with the social network. Read More...
View articleAOL's new ad unit claims to enable publishers to increase revenue in mobile. Read More...
View articleData shows more impressions from devices that are running from the Google Android operating system. Read More...
View articleStarwood Hotels is preparing to launch a version of its SPG app for Google Glass, which, per the Interactive Advertising Bureau (IAB), is one of the f...
View articleTencent-owned WeChat has passed over display advertising to focus on integrating e-commerce solutions. Consider these examples. Read More...
View articleAccording to published reports, Facebook is preparing to disclose its plans for a mobile ad network later this month. Read More...
View articleThe ad product, which mimics a Facebook strategy, gives advertisers the ability to run on-Twitter app promotion via Promoted Tweets while running off-...
View articleNielsen kicks off its final pre-launch test as it moves into mobile ad measurement. Read More...
View articleAs we move on from the Year of Mobile to the Age of Mobile, marketers and brands must design for consumer utility and distraction, as the majority of ...
View articleAs much progress as marketers are making in mobile advertising in terms of cross-platform audience management, measurement, and delivery standards, th...
View articleThe following facts are aimed to help marketers quickly understand why it is so difficult to accurately track customer behavior in a non-desktop envir...
View articleConquesting can be extremely effective in capturing more of the market share, but tactics like the ones described in this column can likewise be great...
View articleAfter launching in the New York market in August, the app is trying to make a big splash in the big city by providing unique experiences for users who...
View articleThe spirit brand has released an app that will scrape images and videos from users’ phones to create 30-second video highlight reels of their nights o...
View articleAs with any new technology, beacons' early days are pretty volatile territory, but we wanted to share some insights around the initial promise of beac...
View articleiBeacon is a micro-location and positioning protocol that lets your phone interact with low power transmitters (or beacons) placed in strategic locati...
View articleThe deal should make it easier for Publicis clients such as P&G, Mars and Georgia Pacific to purchase and integrate mobile ads based on user engag...
View articleThere's a real appetite for trying mobile formats in the region, but media investment is painfully low on the medium people look at more than 150 time...
View articleStarbucks is updating its iPhone and Android apps to simplify mobile payments and enable customers to leave digital tips. Read More...
View articleEveryone knows location continues to be a central part of mobile advertising's value proposition. Here are some of the things that the IAB, and the ma...
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