Friskies' GamesforCats.com Offers Branded Experience for Cats (and Owners)
Marketing

Friskies' GamesforCats.com Offers Branded Experience for Cats (and Owners)

13y Lisa Lacy

Friskies' GamesforCats.com Offers Branded Experien...

The site has seven free game apps with three million downloads to date. Read More...

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Mobile Email - Metrics and Quick Wins
Media

Mobile Email - Metrics and Quick Wins

13y Melinda Krueger

Mobile Email - Metrics and Quick Wins

With a large portion of your audience reading on mobile devices, responsive email and mobile-optimized websites are now a necessity. Read More...

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Pomp and Circumstance Mark Samsung Galaxy S4 Launch
Media

Pomp and Circumstance Mark Samsung Galaxy S4 Launch

13y Lisa Lacy

Pomp and Circumstance Mark Samsung Galaxy S4 Launc...

Samsung finally unveiled its Galaxy S4 on Thursday, putting an end to the rumors that had floated around about the device for weeks. Read More...

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SXSW 2013: Albumatic Entices Austin Partygoers With Free Korean BBQ
Media

SXSW 2013: Albumatic Entices Austin Partygoers With Free Korean BBQ

13y Melanie White

SXSW 2013: Albumatic Entices Austin Partygoers Wit...

The new app, Albumatic, is a startup concept that lets you create photo albums in real time that your friends can contribute to. Read More...

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Don't Miss the Merits of Augmented Reality in Mobile Marketing
Asia

Don't Miss the Merits of Augmented Reality in Mobile Marketing

13y Darren Yan

Don't Miss the Merits of Augmented Reality in Mobi...

And brand owners must consider these data points before any AR deployment. Read More...

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Mobile Searchers Take Action
Media

Mobile Searchers Take Action

13y Susan Kuchinskas

Mobile Searchers Take Action

Mobile marketers have increased their ad spending, while the mobile search picture is not as obvious as it might seem, according to two new reports. R...

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Counting Mobile Ads: Setting the Right Impression
Media

Counting Mobile Ads: Setting the Right Impression

13y Joe Laszlo

Counting Mobile Ads: Setting the Right Impression

Ad impressions, and even viewable impressions, represent the beginning of the measurement saga, not the end of the tale. Read More...

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Smartphones: The Future of Marketing Research in Asia Pacific
Analytics

Smartphones: The Future of Marketing Research in Asia Pacific

13y Ray Poynter

Smartphones: The Future of Marketing Research in A...

Asia will be central to the development of mobile research. Read More...

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ComScore: Over 129 Million Americans Own a Smartphone
Media

ComScore: Over 129 Million Americans Own a Smartphone

13y James Dohnert

ComScore: Over 129 Million Americans Own a Smartph...

Over 129 million Americans owned a smartphone from October 2012 to January 2013, according to a recent study by comScore. Read More...

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Millennial Media: Mobile Device Trends in Asia [Study]
Asia

Millennial Media: Mobile Device Trends in Asia [Study]

13y Adaline Lau

Millennial Media: Mobile Device Trends in Asia [St...

In Asia Pacific, Samsung led the device manufacturer category in 2012 on the mobile ad network. Read More...

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Study: Many Brands Clueless on Meeting Mobile Customer Needs
Media

Study: Many Brands Clueless on Meeting Mobile Customer Needs

13y Lisa Lacy

Study: Many Brands Clueless on Meeting Mobile Cust...

The study, from Kontagent and Econsultancy, suggests brands take time to develop a complete mobile strategy with clear objectives. Read More...

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The Second Screen: Is It Time?
Media

The Second Screen: Is It Time?

13y Andrew Solmssen

The Second Screen: Is It Time?

While interactive TV is still very much an ongoing experiment, there's been a consumer-led revolution that's actually closer to delivering on the prom...

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Urban Airship Repositions to Deliver Mobile Relationship Management for Brands
Media

Urban Airship Repositions to Deliver Mobile Relationship Management for Bra...

13y Matt Kapko

Urban Airship Repositions to Deliver Mobile Relati...

Urban Airship is expanding its direct relationship with brands as it wraps more mobile relationship management solutions around its core push-messagin...

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Mobile Trailblazer: Ben Beyda, Morpheus Media
Media

Mobile Trailblazer: Ben Beyda, Morpheus Media

13y Matt Kapko

Mobile Trailblazer: Ben Beyda, Morpheus Media

As the associate director of mobile strategies at Morpheus Media, Beyda is fusing his passion for neuropsychology and behavioral psychology with mobil...

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Mobile World Congress: Banjo and Twitter Define Boundaries of Location Within Context
Media

Mobile World Congress: Banjo and Twitter Define Boundaries of Location With...

13y Matt Kapko

Mobile World Congress: Banjo and Twitter Define Bo...

The opportunity for contextually aware location data isn't lost on anyone, but stringing those attributes together with relevant marketing remains cha...

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RadioShack and Adidas Find Store Locators Ring Up Sales
Media

RadioShack and Adidas Find Store Locators Ring Up Sales

13y Susan Kuchinskas

RadioShack and Adidas Find Store Locators Ring Up ...

These two multi-channel retailers found that mobile store locators get feet in stores and dollars in the cash register. Read More...

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Skies the Limit for New Oreo App
Media

Skies the Limit for New Oreo App

13y Melanie White

Skies the Limit for New Oreo App

There is just no stopping Oreo. In its latest claim to fame, the cookie brand is taking on the universe with a star chart messaging app called Oreo Sk...

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Mogreet Releases Text Marketing Guide
Media

Mogreet Releases Text Marketing Guide

13y Lisa Lacy

Mogreet Releases Text Marketing Guide

The company says the guide helps mobile marketers avoid the legal consequences of noncompliant campaigns and provides tips for further success. Read M...

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Native App Drives Engagement for Chevy
Media

Native App Drives Engagement for Chevy

13y Susan Kuchinskas

Native App Drives Engagement for Chevy

Zumobi has released its results for the mobile component of a four-month branded content campaign. The company tracked a 37 percent engagement rate fo...

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Mobile World Congress: Brands Extol Virtues of Mobility
Media

Mobile World Congress: Brands Extol Virtues of Mobility

13y Matt Kapko

Mobile World Congress: Brands Extol Virtues of Mob...

Lead marketing executives from Unilever, KLM and InterContinental Hotels Group outlined their evolving strategies in mobile by highlighting some of th...

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Mobile World Congress: Network Operators and Vendors Rethink Roles as Traffic Explodes
Media

Mobile World Congress: Network Operators and Vendors Rethink Roles as Traff...

13y Matt Kapko

Mobile World Congress: Network Operators and Vendo...

Wireless carriers have certainly grown accustomed to their perch from above, controlling so much of the industry and their relationships with customer...

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Viralheat Launches Developer Platform
Media

Viralheat Launches Developer Platform

13y Lisa Lacy

Viralheat Launches Developer Platform

The company says the platform will help developers make apps "more social." Read More...

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Responsive Design Overcomes Device Challenges
Media

Responsive Design Overcomes Device Challenges

13y Hernán Gonzalez

Responsive Design Overcomes Device Challenges

Is responsive web design the definitive answer for delivering a seamless user experience across devices? Read More...

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Mobile World Congress: Mozilla Lines Up 18 Operators for Firefox Mobile OS
Media

Mobile World Congress: Mozilla Lines Up 18 Operators for Firefox Mobile OS

13y Matt Kapko

Mobile World Congress: Mozilla Lines Up 18 Operato...

If mobile network operators were content with the current stable of operating systems in the market today, Mozilla certainly would not have the backin...

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Mobile World Congress: Visa and MasterCard Rollout Enhanced M-Commerce Platforms
Media

Mobile World Congress: Visa and MasterCard Rollout Enhanced M-Commerce Plat...

13y Matt Kapko

Mobile World Congress: Visa and MasterCard Rollout...

Visa and MasterCard are both using Mobile World Congress, the world's biggest stage for mobile, to reveal deeper efforts for mobile payments across th...

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Sprint and Telefonica Form Mobile Advertising Alliance
Media

Sprint and Telefonica Form Mobile Advertising Alliance

13y Matt Kapko

Sprint and Telefonica Form Mobile Advertising Alli...

Sprint and Telefonica are joining forces to increase the reach of their respective mobile advertising networks and collaborate on targeted ads for bra...

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Mobile Drives 11 Percent of E-Commerce in 2012 Holiday Quarter
Ad Industry Metrics

Mobile Drives 11 Percent of E-Commerce in 2012 Holiday Quarter

13y Matt Kapko

Mobile Drives 11 Percent of E-Commerce in 2012 Hol...

E-commerce is now a double-digit force in U.S. consumer spending, according to comScore. Read More...

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