An overview of how U.S. presidential candidates have invested in mobile, social media, and online advertising in their election campaigns. Read More...
View articleWhat better way to get out the youth vote than by encouraging them to register using their mobile phones? For the November 2012 elections, Rock the Vo...
View articleMobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. Read More...
View articleWhether your customers connect with your company via storefront or home office, the injection of ever-present mobile devices adds a new set of expecta...
View articleGoogle, Facebook, and YouTube are the top domains consumers in India visit via their mobile phones, according to Opera Software. Read More...
View articleWhy you need to keep an eye on Windows 8 and consider it for your digital strategy. Read More...
View articleLee Jeans digital manager for China, Angela Au-Yeung shares her experience in applying mobile marketing to support retail sales in this video clip. Re...
View articleGroupon hires regional execs to boost mobile commerce across the region. Read More...
View articleDeclaring 2013 the year of mobile measurement will focus the industry's attention on ways that we can give mobile media a more breathable atmosphere f...
View articleShould your brand invest in building a mobile community? Consider these factors. Read More...
View articleWill combining desktop and mobile ads make things better for advertisers? Read More...
View articleMobile ad platform Amobee has added Personal Argentina, the largest mobile network operator in Argentina, to its stable of customers. Read More...
View articleHow will publishers and ad-supported companies adjust? Read More
View articleMobile first is a marketing term that might be correct for right now, but it needs to evolve. Here's why. Read More...
View articleShould marketers open a WeChat account for their brand? Read More...
View articleThe development of HTML5 is enabling businesses to expand the reach and depth of their marketing campaigns. Read More...
View articleHere are a few key standout features for iPhone 5 from a marketing lens. Read More...
View articleIAB's Mobile Marketing Center of Excellence also released data from a survey of moviegoers using mobile. Read More...
View articleA mere 5 percent of registered voters with cellphones have actually coughed up their mobile phone numbers according to a new Pew report. Read More...
View articleMondelēz International, formerly Kraft Foods, is betting on a risky leap into mobile with an initiative to find funded mobile tech firms to incubate a...
View articleRoundup includes news from AKQA, Millennial Media, Hello Design, and others. Read More...
View articleMore information = less friction, and less friction = more conversions. Read More...
View articleWith the prevalence of mobile photo-sharing, here are three metrics brands could consider when executing such campaigns. Read More...
View articleRather than wishing for an unlikely device monopoly, mobile media needs technical solutions to help optimize content across devices. Read More...
View articleExecutive roundup includes more hires from Operative, Mobile Posse, MoPub and Videology. Read More...
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