Mobile Behavior: Hunting and Gathering
Media

Mobile Behavior: Hunting and Gathering

15y Jason Dempsey

Mobile Behavior: Hunting and Gathering

A look at the mobile search, barcode/QR code, and mobile payment highlights to come. Read More...

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YouTube Brings Pre-Roll Ads to Android Mobile App
Media

YouTube Brings Pre-Roll Ads to Android Mobile App

15y Jack Marshall

YouTube Brings Pre-Roll Ads to Android Mobile App

Will begin monetizing traffic in response to huge mobile audience growth. Read More...

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How Apps Will Be Used by Marketers in Tomorrow's Connected Devices
Media

How Apps Will Be Used by Marketers in Tomorrow's Connected Devices

15y Rob Weber

How Apps Will Be Used by Marketers in Tomorrow's C...

TVs, kitchens, laundry rooms, cars, and tables – soon everything will be "connected." Read More...

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Verizon iPhone Deal Could Boost Overall Mobile Ad Market
Media

Verizon iPhone Deal Could Boost Overall Mobile Ad Market

15y Jack Marshall

Verizon iPhone Deal Could Boost Overall Mobile Ad ...

Increased audience size and reach could fuel more growth in the mobile ad and content business. Read More...

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Only 8% of Grocery Shoppers Want Location-Based Coupons
Marketing

Only 8% of Grocery Shoppers Want Location-Based Coupons

15y Christopher Heine

Only 8% of Grocery Shoppers Want Location-Based Co...

A U.K.-based study finds that while mobile coupons have promise, CPG brands may want to avoid location-based targeting. Read More...

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A Third of Online Shoppers Also Browse on Mobile
Media

A Third of Online Shoppers Also Browse on Mobile

15y Jack Marshall

A Third of Online Shoppers Also Browse on Mobile

Thirty-three percent of U.S. users said they accessed online retailer sites via mobile devices during the holidays. Read More...

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SMBs Stay Optimistic on Yelp 'Check-ins,' Foursquare
Media

SMBs Stay Optimistic on Yelp 'Check-ins,' Foursquare

15y Christopher Heine

SMBs Stay Optimistic on Yelp 'Check-ins,' Foursqua...

Two NYC businesses talk to ClickZ about the ups and downs of their geo-social efforts. Read More...

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Moving Ahead With Smartphone Marketing in 2011
Asia

Moving Ahead With Smartphone Marketing in 2011

15y Darren Yan

Moving Ahead With Smartphone Marketing in 2011

The year 2010 can be considered a watershed time for smartphone handsets in Asia. Undoubtedly, the Apple iPhone has been a major driver of this phenom...

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3 Factors That Can Make or Break a Mobile Website [Video]
Media

3 Factors That Can Make or Break a Mobile Website [Video]

15y Tim McLaughlin

3 Factors That Can Make or Break a Mobile Website ...

How businesses can differentiate themselves from rivals on the mobile Web. Read More...

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Smartphone Market Share: Android Bypasses Apple
Data insights

Smartphone Market Share: Android Bypasses Apple

15y Anna Maria Virzi

Smartphone Market Share: Android Bypasses Apple

The number of smartphones using Google's Android operating system exceed those using Apple's, comScore reports. Read More...

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Millennial Media Raises $27.5 Million
Media

Millennial Media Raises $27.5 Million

15y Lisa Lacy

Millennial Media Raises $27.5 Million

Money will be used for acquisitions and growth, particularly in Europe and Asia. Read More...

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AdMob's Tony Nethercutt Joins Rival Firm Mojiva
Media

AdMob's Tony Nethercutt Joins Rival Firm Mojiva

15y Zachary Rodgers

AdMob's Tony Nethercutt Joins Rival Firm Mojiva

Latest exec to leave AdMob since its sale to Google. Read More...

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Email Marketing: Are You Ready For 2011?
Asia

Email Marketing: Are You Ready For 2011?

15y Stephen Hay

Email Marketing: Are You Ready For 2011?

5 key challenges and opportunities for email marketers in the coming year. Read More...

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Big Brands Check in the New Year
Media

Big Brands Check in the New Year

15y Lisa Lacy

Big Brands Check in the New Year

Brands like Bravo, American Eagle Outfitters, and MTV have opted to use check-ins to reward users while ringing in 2011. Read More...

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Location-Based Advertising – Marketing's Best Kept Secret
Asia

Location-Based Advertising – Marketing's Best Kept Secret

15y Brandon Cheung

Location-Based Advertising – Marketing's Best Kept...

With Facebook Places rolling out in Japan, U.S., and U.K., it's time to explore location-based advertising opportunities in Asia. Read More...

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New Facebook Rules for In-App Ads
Media

New Facebook Rules for In-App Ads

15y Jack Marshall

New Facebook Rules for In-App Ads

Social network omits Google's AdSense and SocialVibe's network, which runs ads in FarmVille. Read More...

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Carl's Jr. and Hardee's Launch Location-Based Rewards App
Media

Carl's Jr. and Hardee's Launch Location-Based Rewards App

15y Jack Marshall

Carl's Jr. and Hardee's Launch Location-Based Rewa...

Fast food chains launch their own location-based mobile rewards app, sidestepping existing services such as FourSquare and Facebook Places. Read More...

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2010: The Year of Mobile?
Media

2010: The Year of Mobile?

15y Jack Marshall

2010: The Year of Mobile?

This year, the mobile ad space progressed rapidly, thanks to growth in smartphone adoption and the entry of Google and Apple to the market. Read More...

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Mobile Prophecies
Media

Mobile Prophecies

15y Davis Brewer

Mobile Prophecies

Four predictions of what will happen in the mobile device landscape in 2011. Read More...

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Apple Accelerates iAd Rollout With Ad Production Tool
Media

Apple Accelerates iAd Rollout With Ad Production Tool

15y Jack Marshall

Apple Accelerates iAd Rollout With Ad Production T...

Point and click software will allow third parties to easily create rich media ads for Apple's mobile ad network. Read More...

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Holidays Report: Mobile Shoppers Want Coupons
Audience

Holidays Report: Mobile Shoppers Want Coupons

15y Christopher Heine

Holidays Report: Mobile Shoppers Want Coupons

With Asian- and African-Americans leading the way, 76 percent of survey respondents say cell phones will aid their holiday shopping. Read More...

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4 Mindsets for Mobile Engagement
Media

4 Mindsets for Mobile Engagement

15y Brian DAmato

4 Mindsets for Mobile Engagement

In order to maximize the value of what mobile technology can bring, everything fundamentally starts with how the user interacts with this technology f...

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U.S. Mobile Ad Spend Up 138 Percent in 2010
Data insights

U.S. Mobile Ad Spend Up 138 Percent in 2010

15y Jack Marshall

U.S. Mobile Ad Spend Up 138 Percent in 2010

Google attracted the lion's share of mobile ad spend in 2010, thanks to its dominance in mobile search. Read More...

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How to Deliver an Engaging Mobile Campaign
Asia

How to Deliver an Engaging Mobile Campaign

15y Joshua Maa

How to Deliver an Engaging Mobile Campaign

We have discussed how to use mobile Internet advertising to target consumers and how to manage the ROI of a mobile campaign using various optimisation...

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Who Are the Main Players in Mobile Search in China?
Asia

Who Are the Main Players in Mobile Search in China?

15y Richard Mabey

Who Are the Main Players in Mobile Search in China...

With total revenue from mobile Internet users in China expected to reach up to 2 billion yuan by 2012. Here's an overview of key mobile search players...

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Gowalla's Local Ads to Go National Soon
Media

Gowalla's Local Ads to Go National Soon

15y Christopher Heine

Gowalla's Local Ads to Go National Soon

Move comes as location-based service integrates with Foursquare and Facebook Places. Read More...

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MySpace Extends Entertainment Makeover with Mobile Site, App
Marketing

MySpace Extends Entertainment Makeover with Mobile Site, App

15y Douglas Quenqua

MySpace Extends Entertainment Makeover with Mobile...

Both platforms will center on music and artist interaction, with richer advertising in the app experience. Read More...

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