NASA needs help designing a smartwatch app for astronauts in space
Acquisition

NASA needs help designing a smartwatch app for astronauts in space

11y Leighann Morris

NASA needs help designing a smartwatch app for ast...

NASA needs you! Unfortunately not to fly to space, but rather to help design a smartwatch app that will assist astronauts living and working in space....

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Google’s ‘Buy now’ button: Not everyone's happy about it
Disruptive MarTech

Google’s ‘Buy now’ button: Not everyone's happy about it

11y Leighann Morris

Google’s ‘Buy now’ button: Not everyone's happy ab...

Following both Facebook and Pinterest who have worked with Shopify to expand their e-commerce capabilities - most noticeably in the form of a buy butt...

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Spotlight On: Crispin Porter + Bogusky's Ivan Perez-Armendariz
Agency Spotlight

Spotlight On: Crispin Porter + Bogusky's Ivan Perez-Armendariz

11y Mike O'Brien

Spotlight On: Crispin Porter + Bogusky's Ivan Pere...

Ivan Perez-Armendariz, chief digital officer for CP+B, sees mobile-only experiences taking off, a trend that he sees in Domino's, a client whose emoji...

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Auto-play ads coming to Facebook Audience Network
Disruptive MarTech

Auto-play ads coming to Facebook Audience Network

11y Emily Alford

Auto-play ads coming to Facebook Audience Network

Facebook has just made app advertising a little bit easier by offering new features to its Audience Network including carousel ads and desktop video a...

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Facebook Unveils Dynamic Retargeting Tools at #CZLSF
Conference Coverage

Facebook Unveils Dynamic Retargeting Tools at #CZLSF

11y Yuyu Chen

Facebook Unveils Dynamic Retargeting Tools at #CZL...

During his keynote presentation at ClickZ Live San Francisco, Facebook's Matt Idema announced two Dynamic Product Ads updates to help marketers retarg...

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Twitter poised to add ‘buy’ button to platform
Disruptive MarTech

Twitter poised to add ‘buy’ button to platform

11y Leonie Mercedes

Twitter poised to add ‘buy’ button to platform

Twitter is preparing to launch itself as serious platform for ecommerce by adding a ‘buy’ button to its service, according to reports. Read More...

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Do you ‘haha’, ‘hehe’ or ‘lol’? Facebook has you pegged
Disruptive MarTech

Do you ‘haha’, ‘hehe’ or ‘lol’? Facebook has you pegged

11y Leonie Mercedes

Do you ‘haha’, ‘hehe’ or ‘lol’? Facebook has you p...

Facebook’s data team has discovered the most popular ways to laugh online, and found that whether you ‘haha’, ‘hehe’ or ‘lol’ can depend who you are. ...

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Yahoo hit by "malvertising" campaign
Disruptive MarTech

Yahoo hit by "malvertising" campaign

11y Leonie Mercedes

Yahoo hit by "malvertising" campaign

Yahoo became one of the latest victims of a malvertising attack last week, as a malware company bought ad space on the search engine’s sites to delive...

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Live TV streaming platform Magine launches in the UK
Disruptive MarTech

Live TV streaming platform Magine launches in the UK

11y Leonie Mercedes

Live TV streaming platform Magine launches in the ...

Stockholm-based live-streaming television service Magine TV, sometimes known as the ‘Spotify for TV’, is launching in the UK. Read More...

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Facebook develops ‘send message’ button for business interaction
Disruptive MarTech

Facebook develops ‘send message’ button for business interaction

11y Guest Writer

Facebook develops ‘send message’ button for busine...

Facebook has added a ‘Send Message’ button to its platform, allowing users to privately interact with businesses through advertisements on users’ news...

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Facebook Lets Users Send Businesses Private Messages
Marketing

Facebook Lets Users Send Businesses Private Messages

11y Yuyu Chen

Facebook Lets Users Send Businesses Private Messag...

Facebook is going to give businesses some social customer support power that is usually provided by external management tools. Read More...

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New York Times to launch mobile ads targeted to daily 'moments'
Disruptive MarTech

New York Times to launch mobile ads targeted to daily 'moments'

11y Leonie Mercedes

New York Times to launch mobile ads targeted to da...

The New York Times (NYT) plans to launch a new type of mobile ad designed to engage readers depending on the time of day. Read More...

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In the Moment Marketing With Mobile Advertising: The Next Big Leap
Media

In the Moment Marketing With Mobile Advertising: The Next Big Leap

11y Pelin Thorogood

In the Moment Marketing With Mobile Advertising: T...

The new battle for the consumer is raging on mobile, as preferences and purchase decisions are made in “micro-moments”. Read More...

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The Future of Augmented Reality
AR & VR

The Future of Augmented Reality

11y Dave Lloyd

The Future of Augmented Reality

Experts predict augmented reality will set the tone for future technological advances, as AR- and VR-driven platforms like Microsoft HoloLens progress...

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New York Times Capitalizes on 'Mobile Moments' for Tailored Ads
Media

New York Times Capitalizes on 'Mobile Moments' for Tailored Ads

11y Emily Alford

New York Times Capitalizes on 'Mobile Moments' for...

To combat content overload on mobile, The New York Times is introducing a new ad product, Mobile Moments, to tailor branded content to user interest b...

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YouTuber accuses Facebook of cheating to boost video views
Disruptive MarTech

YouTuber accuses Facebook of cheating to boost video views

11y Leonie Mercedes

YouTuber accuses Facebook of cheating to boost vid...

Video blogger Hank Green has accused Facebook of lying, cheating and stealing so it can declare itself the most popular video site. Read More...

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Twitter adds “trending news” tab to app
Disruptive MarTech

Twitter adds “trending news” tab to app

11y Leonie Mercedes

Twitter adds “trending news” tab to app

Yesterday Twitter unveiled a “news” tab for US users of the app, which will link to the latest news stories and discussions. Read More...

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Twitter bot corrects people who say “illegal immigrant”
Disruptive MarTech

Twitter bot corrects people who say “illegal immigrant”

11y Leonie Mercedes

Twitter bot corrects people who say “illegal immig...

Two US-based journalists have created a bot that suggests alternative terms to people who tweet the phrase “illegal immigrant”. Read More...

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Majority of online video will be watched on mobile devices by 2016
Disruptive MarTech

Majority of online video will be watched on mobile devices by 2016

11y Leonie Mercedes

Majority of online video will be watched on mobile...

Mobile devices will become the main platform for watching online video by next year, according to a report by ZenithOptimedia. Read More...

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Ashley Madison hack inspires flood of spam links
Disruptive MarTech

Ashley Madison hack inspires flood of spam links

11y Lucinda Beeman

Ashley Madison hack inspires flood of spam links

Curious about whether your other half was registered on cheating website Ashley Madison? Don’t click the link claiming to be hacked profiles — it’s pr...

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Facebook drone to bring Internet to developing world
Disruptive MarTech

Facebook drone to bring Internet to developing world

11y Lucinda Beeman

Facebook drone to bring Internet to developing wor...

Social media giant Facebook is testing a drone capable of bringing Internet to remote parts of the world, which some are calling a cynical ploy to gro...

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Amazon unveils ‘Launchpad’ to promote start-ups
Disruptive MarTech

Amazon unveils ‘Launchpad’ to promote start-ups

11y Lucinda Beeman

Amazon unveils ‘Launchpad’ to promote start-ups

Amazon has announced a new programme to help start-ups across the globe launch, market and distribute their products. Read More...

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What Produced Such Huge Gains for Facebook's Mobile Growth?
Media

What Produced Such Huge Gains for Facebook's Mobile Growth?

11y Yuyu Chen

What Produced Such Huge Gains for Facebook's Mobil...

In Q2, Facebook’s mobile ad revenue increased 74 percent from last year, driven by Autoplay Video Ads and Carousel Ads, according to industry experts....

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Facebook testing LinkedIn-style personality tags
Disruptive MarTech

Facebook testing LinkedIn-style personality tags

11y Leighann Morris

Facebook testing LinkedIn-style personality tags

Facebook is testing a new feature that allows users to tag friends with a word and phrase that describes their personality or interests, much like Lin...

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Twitter now has a decent Windows app
Disruptive MarTech

Twitter now has a decent Windows app

11y Leighann Morris

Twitter now has a decent Windows app

Microsoft users updating to Windows 10 will finally get a Twitter app that finally brings the Twitter experience on Windows up to the same standard as...

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Amazon’s vision of the future for drones
Disruptive MarTech

Amazon’s vision of the future for drones

11y Leighann Morris

Amazon’s vision of the future for drones

Amazon has been outlining its vision of the future for drone technologies, in which commercial drones be allowed to operate in a narrow, low-altitude ...

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Snapchat reportedly working on 'special' ecommerce product with Hearst
Disruptive MarTech

Snapchat reportedly working on 'special' ecommerce product with Hearst

11y Leighann Morris

Snapchat reportedly working on 'special' ecommerce...

Snapchat is reportedly working on a secret ‘special product’, speculated to be in the ecommerce sector, with Hearst Corporation, which publishes magaz...

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