The performance of retail websites and mobile applications is strongly linked to customer satisfaction, loyalty and spend, according to a new study by...
View articlePeople have a lot of apps on their smartphones and they spend a lot of time using them. Brands like Visa and Volkswagen understand this and tailor the...
View articleDoritos' first mobile-only campaign centers on 3D social media influencer videos consumers can access by scanning chips, meaning that the promotion re...
View articleWhat does the colour, shape or font of your logo say about your business and your product? Colour Fast have explored the psychology of logo design to ...
View articleOur modern dependence on search engines such as Google is fostering “digital amnesia”, suggests a new study by Kaspersky Lab. Read More...
View articleWhat gets people clicking on Facebook? If you want to get more traffic, first you need to understand what motivates people to use Facebook - find out ...
View articleYouTube has played down the “imminent” threat of Facebook to its video ad revenue, claiming the market is big enough for them both - after Facebook an...
View articleIn this video interview, Heidi Browning, senior vice president of strategic solutions for Pandora, talks about how marketers can leverage music to bui...
View articleExterion Media, an Out-of-Home advertising business is delivering information and entertainment to around 300,000 London bus-riders every day. Read Mo...
View articleIAB recently released a study that looked at smartphone data from video viewers all over the world. Findings suggest that viewers want short videos th...
View articleFacebook will share ad revenue with video creators in a bid to pinch ad budgets from video sharing giant YouTube. From the autumn video creators will ...
View articleIn this video interview, senior marketing executives from SapientNitro discuss the current state and the future of virtual reality. Read More...
View articleLinkedIn currently has over 350m users worldwide - with 15m users in the UK alone - and is currently by far the most popular B2B networking tool. How ...
View articleFacebook has finally released its peer-to-peer payment system, nearly three months after announcing its creation. Read More...
View articleCombining location-based data with other types of data, such as app and purchase, helped the three brands launch successful mobile campaigns, accordin...
View articleThe biggest digital craze of this year has been banned in the world’s favourite theme park, Disneyland. Read More...
View articleAt Cannes Lions, ClickZ caught up with some of Facebook's executives to talk about mobile, Instagram and more. Read More...
View articleAccording to research conducted by Yieldr, video accounted for 64% of web traffic in 2014. Other stats similarly back up the platform's social dominan...
View articleAt Cannes Lions yesterday, Facebook presented a prototype of the mobile ads of the future: 360-degree, interactive, vertical videos self-contained wit...
View articleGoogle has launched a free version of its subscription-based service Google Play Music, using Songza - an internet radio app that the company bought a...
View articleHow are brands experimenting with video-streaming apps like Meerkat and Periscope to connect with on-the-go consumers? Read More...
View articleAt Cannes, Facebook debuted an immersive and personalized mobile ad unit. Will advertisers buy in? Read More...
View articleIt’s the moment all of us who have sent an embarrassing email or two have been eagerly awaiting - Google has announced a tool for Gmail users to ‘undo...
View articleThe snack and beverage powerhouse has partnered with Facebook on creative video content and e-commerce solutions to drive online sales. Read More...
View articleAOL and Verizon finalized their partnership today and will soon launch both live and original video content for mobile supported by ONE by AOL program...
View articleThree of the largest names in marketing have partnered to create Truffle Pig, a tri-party content-led media agency. Read More...
View articleEvan Spiegel, the 24-year-old boss behind Snapchat, has confirmed the app has adopted the 3v - "vertical video views" - approach to video advertising ...
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