Microsoft reveals new web browser 'Edge'
Disruptive MarTech

Microsoft reveals new web browser 'Edge'

11y Leighann Morris

Microsoft reveals new web browser 'Edge'

Microsoft Edge is the all-new Windows 10 browser, with new features that enable users to write directly on web pages, read offline, and more. Read Mor...

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How YouTube and Build-A-Bear Engage Kids Without Collecting Data
Data insights

How YouTube and Build-A-Bear Engage Kids Without Collecting Data

11y Emily Alford

How YouTube and Build-A-Bear Engage Kids Without C...

Retargeting and programmatic are industry standards, but for children's advertising, they're a no-go. Here's how some big brands provide excellent, et...

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Local Optimizations for the Apple Watch
Local

Local Optimizations for the Apple Watch

11y Gregg Stewart

Local Optimizations for the Apple Watch

Now that the Apple Watch is here, here's how brands and SMBs can make sure their business listings are optimized for the device. Read More...

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YouTube's Mobile Growth Reaches 80 Percent
Media

YouTube's Mobile Growth Reaches 80 Percent

11y Melanie White

YouTube's Mobile Growth Reaches 80 Percent

YouTube's CEO says daily users are up by more than 40 percent year-over-year, while mobile growth reaches 80 percent. Read More...

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Could your ear replace the fingerprint?
Disruptive MarTech

Could your ear replace the fingerprint?

11y Huw Jenkins

Could your ear replace the fingerprint?

Yahoo is looking into ways of using a smartphone owners' ear, rather than a fingerprint or password, as a cheaper form of biometric authentication. Re...

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10 Steps to a Google Mobile-Friendly Site
Asia

10 Steps to a Google Mobile-Friendly Site

11y Navneet Kaushal

10 Steps to a Google Mobile-Friendly Site

With Google now favoring mobile-friendly websites, Navneet Kaushal offers these 10 tips to make sure your website is up to speed. Read More...

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The Mobile Change Nobody Is Talking About
Media

The Mobile Change Nobody Is Talking About

11y Crispin Sheridan

The Mobile Change Nobody Is Talking About

Besides "Mobilegeddon," there's another mobile change from Google that no one is paying much attention to. Read More...

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More Bang for Your Mobile Ad Buck
Media

More Bang for Your Mobile Ad Buck

11y Ben Plomion

More Bang for Your Mobile Ad Buck

The key to getting the most out of your mobile dollars is in cross-device targeting and attribution. Read More...

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M&S and Digital Labs launch Apple Watch app
Disruptive MarTech

M&S and Digital Labs launch Apple Watch app

11y Leighann Morris

M&S and Digital Labs launch Apple Watch app

Marks & Spencer has made its entrance to the Apple Watch club with the launch of its new app, developed through Digital Labs. Read More...

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Snapchat encouraging advertisers to flip video perspective and target Millennials
Disruptive MarTech

Snapchat encouraging advertisers to flip video perspective and target Mille...

11y Huw Jenkins

Snapchat encouraging advertisers to flip video per...

Snapchat is calling on marketers and media companies to shoot ads vertically in a bid to tailor content to the popular photo apps format and better ta...

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Lib Dems woo swing voters with geolocation tech
Disruptive MarTech

Lib Dems woo swing voters with geolocation tech

11y Huw Jenkins

Lib Dems woo swing voters with geolocation tech

The Liberal Democrats are attempting to sweep up undecided voters using geolocation technology to deliver relevant content on local issues ahead of th...

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Is bespoke marketing technology worth the bother?
Disruptive MarTech

Is bespoke marketing technology worth the bother?

11y Lucinda Beeman

Is bespoke marketing technology worth the bother?

Research by Econsultancy and CACI shows that successful companies build their customer experience using multiple platforms. But with the technology ma...

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Pinterest appealing to marketers with new tool
Disruptive MarTech

Pinterest appealing to marketers with new tool

11y Leighann Morris

Pinterest appealing to marketers with new tool

Pinterest has launched a 'marketing developers programme' on its social scrapbooking site, which offers brands a tool to publish content and ads. Read...

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Facebook more influential than newspapers in influencing young voters, reveals poll
Disruptive MarTech

Facebook more influential than newspapers in influencing young voters, reve...

11y Huw Jenkins

Facebook more influential than newspapers in influ...

Research found that traditional media still rules in terms of influencing young voters, with 62% saying TV is the most influential, followed by Facebo...

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Facebook 'Hello' Brings Local Search to Calls
Media

Facebook 'Hello' Brings Local Search to Calls

11y Emily Alford

Facebook 'Hello' Brings Local Search to Calls

Facebook is testing an app called "Hello" that will allow users to see names and images of incoming callers on mobile regardless of whether or not the...

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YouTube Unveils New Research and Insights Before NewFronts 2015
Media

YouTube Unveils New Research and Insights Before NewFronts 2015

11y Greg Jarboe

YouTube Unveils New Research and Insights Before N...

Ahead of next week's Digital Content NewFronts, YouTube is sharing some key research about Google Preferred users and mobile video viewers. Read More...

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Facebook Q1 revenue up 42% to £3.54bn
Disruptive MarTech

Facebook Q1 revenue up 42% to £3.54bn

11y Huw Jenkins

Facebook Q1 revenue up 42% to £3.54bn

Mobile now accounts for 73% of Facebook’s ad sales, as the social tool posted £3.32bn in ad revenue for Q1 2015, up by 46%. Read More...

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Mobile to Represent More Than 11% of U.S. Local Media Revenue by 2019
Ad Industry Metrics

Mobile to Represent More Than 11% of U.S. Local Media Revenue by 2019

11y Yuyu Chen

Mobile to Represent More Than 11% of U.S. Local Me...

A new study from BIA/Kelsey shows that local media spend is steadily shifting toward digital, with mobile representing 11.5 percent of overall ad reve...

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First crowd-controlled smartphone bar opens on 'smart' cruise ship
Disruptive MarTech

First crowd-controlled smartphone bar opens on 'smart' cruise ship

11y Leighann Morris

First crowd-controlled smartphone bar opens on 'sm...

Makr Shakr is a new mixology system that allows users to create personalised cocktail recipes in real-time through a smartphone application, transform...

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Managing the Mobile Customer Journey
Media

Managing the Mobile Customer Journey

11y Michael Della Penna

Managing the Mobile Customer Journey

Delivering effective messages to consumers throughout their mobile journey requires coordination across multiple mobile channels throughout the entire...

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Google updates Android Wear to compete with Apple Watch sale
Disruptive MarTech

Google updates Android Wear to compete with Apple Watch sale

11y Leighann Morris

Google updates Android Wear to compete with Apple ...

Ahead of the Apple Watch sale, Android Wear has received its biggest update to date to include Wi-Fi support, emojis, and hand gestures. Read More...

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Companies suffer as Google’s “mobilegeddon” strikes web
Disruptive MarTech

Companies suffer as Google’s “mobilegeddon” strikes web

11y Huw Jenkins

Companies suffer as Google’s “mobilegeddon” strike...

Brands' online traffic is expected to suffer as “significant” changes to Google’s algorithm come into effect, bumping up mobile-friendly websites - as...

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Wearable Technology: The Ultimate in Personal Marketing
Asia

Wearable Technology: The Ultimate in Personal Marketing

11y Stephen Hay

Wearable Technology: The Ultimate in Personal Mark...

New wearable technology is giving brands the perfect opportunity for one-to-one marketing. Read More...

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Norway first country to ditch FM for DAB in 2017
Disruptive MarTech

Norway first country to ditch FM for DAB in 2017

11y Huw Jenkins

Norway first country to ditch FM for DAB in 2017

Norway will become the first country in the world to dismantle its FM radio network in favour of Digital Audio Broadcasting as part of a complete digi...

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EC awards grant for tech that measures content 'likeability'
Disruptive MarTech

EC awards grant for tech that measures content 'likeability'

11y Huw Jenkins

EC awards grant for tech that measures content 'li...

The European Commission has awarded Imperial College London and Realeyes a £2.6m grant to develop technology that can measure how much people like con...

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Are Dating Apps the Next Big Thing in Marketing?
Marketing

Are Dating Apps the Next Big Thing in Marketing?

11y Mike O'Brien

Are Dating Apps the Next Big Thing in Marketing?

Dating apps are growing in popularity among older Millennials, who are generally single, employed, and attractive to brands. Is Tinder's first video a...

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Will the Apple Watch Kill the Notification Game?
Media

Will the Apple Watch Kill the Notification Game?

11y Benjamin Spiegel

Will the Apple Watch Kill the Notification Game?

Brands can't rely on the old mobile approach of "just make it smaller" for the new wave of wearable devices. How can ads succeed on this new technolog...

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