Correlation is the engine under the hood of many market- research methods. According to Michael, knowing its proper uses and limitations will improve ...
View articleThe raw data coming off any sizable Web site is so copious, so unmanageable, that analysis paralysis is sure to set in unless you first take the time ...
View articleProgrammers dream of elegant code. To them, simple is elegant. That's true of the language the rest of us use: The best writing is often the simplest....
View articleDespite the proliferation of Web sites, many don't work well enough to drive e-business success. Why so many breakdowns on the information superhighwa...
View articleIf your site is not a part of the selling solution, you have a big problem. You certainly won't be making it into the history books. In fact, you'll b...
View articleClaim someone's attention. Bring that person into your sphere of influence. Turn that person into a paying customer. Keep that person as a customer. C...
View articleSure you appreciate the pothole-free roads, the prominently displayed signs, and the smooth and straight highways of the Land of Usability. But are yo...
View articleOnly if you know where you're going can you measure whether and how fast you're getting there. First you have to talk it out with your colleagues. And...
View articleTo sell, you must appeal to what motivates people. Use words that evoke, not words that baffle. In other words, translate features, which appeal to th...
View articleOn Quantitative Data -- / How ample to rely / In Tumult -- or Extremity -- / How good the Certainty / ... / Though None be on our Side... In other wor...
View articleFor market researchers who think in terms of the "average customer," there's a tool they must learn about. Segmentation is its name, and Michael shows...
View articleThe market's down. That doesn't mean you have to be. Just adhere to these 12 laws, and you'll become a model of sales citizenship. Read More...
View articleYou don't need a B.A. or M.S. or Ph.D. to know that beyond the ABCs of running a site are the GTC and POA. Bryan spells it all out for you. Read More...
View articleFrom New York to Italy, and measure for measure, readers have been responding to Janet'scall for sharing customer performance metrics. The long and sh...
View articleThe pre-post analysis, while a fundamental type of market research experiment, has countless tricky applications. Luckily, Michael stresses the key po...
View articleIf two heads are better than one, imagine what can happen when Janet and ClickZ readers put their heads together. For one, you get a starting point fo...
View articleEven in the age of the Web, people buy the way they always have. That means to get them to buy, you need to sell. For your Web site to sell, its infor...
View articleJust when she thought she would be spending weeks and weeks writing about definitions, designations, meanings, descriptions, classifications -- well, ...
View articleYour Web site's home page is both sales funnel and salesperson. You've got to pull your potential buyers through the funnel, showing them the way to w...
View articleYou don't have to be Shakespeare to get people to understand you; you just have to define your terms. Read More...
View articleWhy would anyone want to do business with you? What's so special about you? What makes you think you're any different from anyone else? No, that's not...
View articleThe definition of conversion ratio may be a mouthful, but you need to think with your head, not your stomach. A gut feeling is not the best way to mak...
View articleHear ye, hear ye! Ads fail if they don't respect the workings of the brain. In advertising -- and the brain -- the killer app is sound, whether heard ...
View articleHow can you derive meaning from a chaotic world made of vast sets of data points? Well, you could turn to religion... Maybe even ideology. But if you'...
View articleInformation may be power, but data is not information. It takes insight, understanding, and interpretation to turn data into information, and the firs...
View articleIf you want to measure site traffic, you'll have to count what counts. So... What counts? What tools count what counts? What measurements do the tools...
View articleWe love baseball. All those stats! Ks, ERAs, and HRs... If you also love baseball analogies -- and just maybe also want know how to increase your Web ...
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