Columnist Marshall Sponder predicts 2014 will become the year of social data integration and data alignment - a "Grand Aligned Convergence" of sorts -...
View articleBryan Eisenberg shares tips to help marketers improve their blog conversions, whether for leads, customers, subscribers, engagement or other goals. Re...
View articleStart 2014 with a clear conversion optimization strategy in mind. Consider these 3 data-driven goals. Read More...
View articleDon't rely on first impressions when it comes to ad impressions. Columnist Andrew Edwards explains how to dig deeper with analytics to uncover greater...
View articleInternal NSA documents pointing at Google's lack of security allowing the government to spy on the back of its cookies relaunches the data debate. Rea...
View articleFor Google Analytics data to be highly useful, we need to put it in the hands of the broader web team. Leftronic offers powerful tools for easily conn...
View articleVery few visitors will come to your site consciously looking for indications that they can trust you, but they will be looking for reasons NOT to trus...
View articleColumnist Tim Nichols catches up with Samantha Skey, chief revenue officer at top women's lifestyle media platform SheKnows, to talk about her brand's...
View articleTo help navigate the transition period, columnist Robert Miller shares some common questions and his recommendations around the Google Universal Analy...
View articleGoogle Glass has very few "applications" as we know them. Columnist Jack Aaronson shares his experience using Google Glass and contemplates the marke...
View articleRemember when you were first bit by the analytics bug? That joy of insight discovery? That feeling of being a data detective, uncovering the obvious b...
View articleWe've seen a very impressive start to the holiday shopping season, especially for digital, despite this shortened shopping season. That doesn't mean r...
View articleThe data coming in to your Google Analytics account provides valuable information related to how the different keywords you target are performing. Wit...
View articleColumnist Adam Singer from Google shares three areas to think about programatically, to let machines do the work so you can focus on the creative work...
View articleThe human brain hasn't changed for more than 100,000 years, yet its exposure to information is growing at an unprecedented rate. How can marketers get...
View articleColumnist Rand Schulman shares new insights that in mobile and marketing possibilities, gleaned from his visit to Dreamforce and other recent announce...
View articleThe growing sophistication of the work is outstripping management's ability to determine whether the marketing department is doing a good job or not. ...
View articleIf you are still making plain old static wireframes, it's time to start adding life to them: a clearer understanding of your project's flow will save ...
View articleThis feature now allows you to start making decisions around what a user did over their lifetime, versus what they did in a single session. Here's how...
View articleWith big data, organizations have a choice: they can either discover new ways to thrive in times of change, or keep telling the same stories and re-qu...
View articleThere's a lot of lip service given to using data to drive more strategic and successful marketing campaigns, but it's one thing to deliver "descriptiv...
View articleConverged analytics has been achieved by some because the assets an organization has are mainly digitized to begin with, and big data was gathered via...
View articleMarketers need to be concerned with recent revelations about spying and the atmosphere of mistrust being fostered around digital analytics. Read More...
View articleGreat metrics often disguise mediocre performance. That’s what happens when metrics are focused inwardly on company performance instead of customer ex...
View articleSegments based on referring links often show consistency in behaviors that enable web analysts to make small updates to navigation and content which h...
View articleIf you have a website you want people to actually read, how do you optimize your text so visitors are less likely to pass over it? It turns out some v...
View articleData pollution is on the rise, as tag management systems gain importance and technology evolves. Columnist Robert Miller offers remedies to help marke...
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