The first phase of its analytics hub is scheduled to complete by July. Read More...
View articleAnd how I warned about this just before the NSA PRISM scandal broke. Read More...
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View articleYou need to look beyond the ways data used to be collected to how technology can help you use your data far more effectively, because you have importa...
View articleIt's time to understand how the various data are going to help support your various marketing objectives. Read More...
View articleThe days of the people meter are over; to truly see success in a continually fragmenting TV marketplace, you've got to boost your social IQ. Read More...
View articleThe same tool that allows users to use A/B content tests on their site is now available through an API. The new content experiments API allows develop...
View articleThe main goal of your site should be to reduce perceived risk and move your prospects steadily through a series of small conversions rather than going...
View articleWhen it comes to "big data," there is one question that content marketers want the answer to: can big data help us make The Next Big Hit? Read More...
View articleAs simple as it may be to actually implement a tool, it's ensuring you use it effectively as an ongoing part of your marketing that makes the differen...
View articleHow can mom-and-pop shops compete against large companies that will always rank higher in Google search? Read More...
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View articleIf your company is new to testing, you will need to be the testing champion within your organization. Here's how. Read More...
View articleConsider these five steps to help you start testing. Read More
View articleAn entirely new approach to digital marketing and analytics is taking hold. Are you ready for it? Read More...
View articleMcKinsey China forecasts that e-tailing could reach $650 billion by 2020. Read More...
View articleFirm gives a rare glimpse into data centre selection processes Read More...
View articleFrom social media tools, event organizers can work with a level of business intelligence that hasn't been possible before. Read More...
View articleA startup called Swipely is offering merchants so-called Google-style analytics to help them get more out of storefront sales—all with the swipe of a ...
View articleConsider this approach to tie your digital data to sales. Read More...
View articleWhile high-value segments might not be huge from a session or consumer perspective, they're adding to the bottom line. Read More...
View articleVisualize the data, segment the data, and choose the right metrics to uncover amazing insights for your clients. Read More...
View articleDo not throw the baby out with the bath water. Do not drop everything. Do not reinstall the operating system - just reboot. Read More...
View articleDeconstructing "big data," "mobile marketing," "predictive analytics," and "convergence analytics" and how you can take advantage of what's really goi...
View articleMaking conscious choices improves your ability to build and communicate value. When these choices are made unconsciously you confuse both employees a...
View articleForecasting and prediction is as much about the use of judgement as it is about the use of science, and we have to build an appreciation of uncertaint...
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