Data Superheroes, Code Artists, and Visualizers
Analytics

Data Superheroes, Code Artists, and Visualizers

13y Stephen Hay

Data Superheroes, Code Artists, and Visualizers

With the sheer scale of big data, churning out printed reports or producing dashboards is simply not enough to meet the dynamic demands of real-time m...

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4 Ways to Stop Losing Buyers, Even Before They Get to the Cart
Acquisition

4 Ways to Stop Losing Buyers, Even Before They Get to the Cart

13y Tim Ash

4 Ways to Stop Losing Buyers, Even Before They Get...

If you spend time making clear, top-level categories, making sure your on-site search technology works well, making visitors trust you, and making you...

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5 Google Analytics Time- and Sanity-Savers
Actionable Analysis

5 Google Analytics Time- and Sanity-Savers

13y Robert Miller

5 Google Analytics Time- and Sanity-Savers

How you can use Google Analytics Custom Reports, Custom Alerts, Shortcuts, Cost Data Upload, and Report Automation to implement tracking codes and unc...

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Profitable Newspaper: Hold the Presses!
Analytics

Profitable Newspaper: Hold the Presses!

13y Jim Sterne

Profitable Newspaper: Hold the Presses!

How did the San Diego Union-Tribune become a double-digit profitable newspaper? Read More...

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Finding the ROI in Social Media: No Silver Bullet
Analytics

Finding the ROI in Social Media: No Silver Bullet

13y Dilip Venkatachari

Finding the ROI in Social Media: No Silver Bullet

Four metrics that marketers should pay close attention to in order to gauge whether their efforts and initiatives in social are moving the needle for ...

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Hello, I Am Analytics. And That's Not
Actionable Analysis

Hello, I Am Analytics. And That's Not

13y Andrew Edwards

Hello, I Am Analytics. And That's Not

It's time for some clarity about what we really mean when we talk about analytics. Read More...

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Jeff Bezos' Secrets to High Conversion Rates
Analytics

Jeff Bezos' Secrets to High Conversion Rates

13y Bryan Eisenberg

Jeff Bezos' Secrets to High Conversion Rates

For you to achieve your goals, visitors must first achieve theirs. Read More...

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Are the Analysts Getting Closer to the C-Suite?
Analytics

Are the Analysts Getting Closer to the C-Suite?

13y Neil Mason

Are the Analysts Getting Closer to the C-Suite?

The new generation of CMOs is more data-driven than its forefathers and has a critical need for performance measurement and ROI analysis, across every...

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Inside the Real-Time Marketing 'War Room'
Analytics

Inside the Real-Time Marketing 'War Room'

13y Dilip Venkatachari

Inside the Real-Time Marketing 'War Room'

The new generation of social listening and monitoring tools can help small and large marketing departments alike run their own year-round mini war roo...

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3 Reasons Buyers Bail - and Super Simple Ways to Fix Them
Acquisition

3 Reasons Buyers Bail - and Super Simple Ways to Fix Them

13y Tim Ash

3 Reasons Buyers Bail - and Super Simple Ways to F...

Maybe it's time you looked at your site through your customers' eyes. Read More...

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Top 80 Tools for Digital and Data Marketing
Analytics

Top 80 Tools for Digital and Data Marketing

13y Simon Small

Top 80 Tools for Digital and Data Marketing

Consider these digital tools that can help build a clearer picture of your customers' behaviors and actions. Read More...

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3 Reasons to Go Beyond Last-Click Attribution
Actionable Analysis

3 Reasons to Go Beyond Last-Click Attribution

13y Adam Singer

3 Reasons to Go Beyond Last-Click Attribution

With analysis, you can gain a clearer understanding of consumer behavior to help you make better decisions today. Read More...

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How Ajax Saved Us Money During Scope Creep
Analytics

How Ajax Saved Us Money During Scope Creep

13y Jack Aaronson

How Ajax Saved Us Money During Scope Creep

While the benefits of using Ajax typically come in the form of enhanced user experience, there is more under the covers of this paradigm that leads to...

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Google Tag Manager Best Practices (Part 3 of 3)
Analytics

Google Tag Manager Best Practices (Part 3 of 3)

13y Vinoaj Vijeyakumaar

Google Tag Manager Best Practices (Part 3 of 3)

These best practices fall into four main buckets. Read More...

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All Models Are Wrong
Analytics

All Models Are Wrong

13y Jim Sterne

All Models Are Wrong

We can only hope to create an attribution algorithm that is suggestive and directional, to create a model that helps us test theories, and to create a...

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Convergence Analytics Delivers New Paradigm for Holistic Insights Into Customer Behavior
Analytics

Convergence Analytics Delivers New Paradigm for Holistic Insights Into Cust...

14y Pelin Thorogood

Convergence Analytics Delivers New Paradigm for Ho...

A few basic questions to ask in evaluating critical analytics capabilities in this evolving world of convergence analytics. Read More...

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Use Service as a Solution
Acquisition

Use Service as a Solution

14y Nathan Richter

Use Service as a Solution

How can companies make sure they're selecting the right tools for their organization, and that they know exactly which investments are required to get...

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4 Key Facts From Convergence Analytics Showtime at SES NY
Actionable Analysis

4 Key Facts From Convergence Analytics Showtime at SES NY

14y Andrew Edwards

4 Key Facts From Convergence Analytics Showtime at...

A look at what convergence analytics is, how it will affect marketers, its effects on attribution and lifetime value, and why practices are as importa...

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Adopting a Culture of Experimentation
Analytics

Adopting a Culture of Experimentation

14y Bryan Eisenberg

Adopting a Culture of Experimentation

To change an organization's culture to being customer focused you must remove the data and work silos and have leadership that supports and rewards ri...

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VIDEO: The Drive Towards Convergence Analytics
Analytics

VIDEO: The Drive Towards Convergence Analytics

14y Melanie White

VIDEO: The Drive Towards Convergence Analytics

ClickZ's Melanie White catches up with Andrew Edwards from Efectyv Marketing to discuss the concept of convergence analytics. Read More...

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Analytics Is Like Driving
Analytics

Analytics Is Like Driving

14y Jim Sterne

Analytics Is Like Driving

When there are too many roads, when they are inconsistently paved, insufficiently identified, and inefficiently connected, you will get lost. Read Mor...

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Yogi Berra: 4 'Comments' on Mobile Marketing
Actionable Analysis

Yogi Berra: 4 'Comments' on Mobile Marketing

14y Andrew Edwards

Yogi Berra: 4 'Comments' on Mobile Marketing

What would Hall of Fame catcher Yogi Berra say about multi-screen environments, rich media, and conversion rates for smartphones? Read More...

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Leadership in the Age of Agility Experimentation
Analytics

Leadership in the Age of Agility Experimentation

14y Bryan Eisenberg

Leadership in the Age of Agility Experimentation

Research for research's sake is dead; what matters is using the "lean experimentation loop" to turn an idea with "leap of faith assumptions" into an e...

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7 Steps to Effective Data Marketing
Analytics

7 Steps to Effective Data Marketing

14y Simon Small

7 Steps to Effective Data Marketing

Let's get one thing straight - big data isn't the answer. Read More...

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Are You Living in a World of 'Ones'? How Do You Get to 'Two'?
Analytics

Are You Living in a World of 'Ones'? How Do You Get to 'Two'?

14y Neil Mason

Are You Living in a World of 'Ones'? How Do You Ge...

Businesses need to reduce the friction involved in moving the customer from one state to the next, whether that be moving from one page to the next or...

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The Death of Audience Buy in China?
Analytics

The Death of Audience Buy in China?

14y Charlie Wang

The Death of Audience Buy in China?

CCTV, China's government-backed media, addresses the issue of Internet consumer privacy. What will be the implications for audience buy companies? Rea...

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Getting Ready for Real Time
Analytics

Getting Ready for Real Time

14y Dilip Venkatachari

Getting Ready for Real Time

Brands need a smart social analytics tool that can not only listen to and determine relevant social chatter, but enable them to act on these real-time...

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