How are we supposed to get consumers to like us, share our values, and feel validated by doing business with us if we don't connect with them on a hum...
View articleI-COM China vice chair shares emerging data and analytics trends in China and how it compares globally. Read More...
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View articleDiscovery Digital realized how much it needed Facebook. And 1-800 Flowers has found new audiences on the fly that increased sales. Both claim that Big...
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View articleWhen consumers set out to buy a laptop, smartphone or flat-screen TV, chances are they hit the Web to see what experts have to say about the products....
View articleWhat the recently announced beta release of Google's Universal Analytics tool, which purports to join data from multiple sources and display the resul...
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View articleAre you stopping your own growth by preventing your staff from living up to their potential within your company? Read More...
View articleIn the beginning, the IT department created the web server and the server log. And darkness was upon the face of the marketing department. Read More...
View articleConsider this approach to how creative agencies should use analytics to measure campaign success. Read More...
View articleThe serial entrepreneur launches a "Project Devil" for online retailers and direct marketers. Read More...
View articleThe rise of big data channeled through smartphones that make social media mobile and ubiquitous, is transforming the way financial institutions will d...
View articleWith online holiday sales set to be bigger this season than ever, here are a few tips to maximize customer opportunities this year. Read More...
View articleIf your business doesn't absolutely rely on the web (or mobile or social) at the core of its business model, then why do you have a website at all? Re...
View articleReorganize your organization to be adept at prioritizing and executing on changes in the marketplace in nearly real time. Read More...
View articleTake advantage of your visitors' irrational minds and make more money with your offers! Read More...
View articleIf you are an analyst and want to feel like you are pushing boundaries, what's the sort of company you would want to be working for? Read More...
View articleWhen ex-Sun CEO Scott McNealy uttered those words back in 1999, he was roundly criticized - but right. Today, people have less privacy online than eve...
View articleIndonesia is ripe for a digital revolution and there is tremendous opportunity for analytics to play a huge role here. Read More...
View articleFive content marketing areas every organization needs to cover. Read More...
View articleIt may be time to learn about this new device because new owners are going to be looking for content channels. Read More...
View articleThree new analytics tools that are well worth your attention as they focus on the management of analysts. Read More...
View articleAn update on G+ for businesses - includes latest stats and how to measure ROI on the social network. Read More...
View articleAn interview with Advocacy Group, Inc.'s director of online campaigns about working with non-profits, corporations, and political organizations in tod...
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