Grounding Internet-speed thinking in these strategic ideas makes marketing more actionable and results more powerful. Read More...
View articleCampaign optimization is a multitiered problem. A look at improving campaigns for in-channel, cross channels, and multichannels. Second in a series. R...
View articleNew tool 4Q is designed to extract the most data from customers with the least amount of effort. Read More...
View articleCan social media generate revenues? Five points to consider when adding social media to a Web site. Read More...
View articleWhy marketers must take a holistic view of the Web channel and its impact on- and offline and understand the importance of continual improvement. Read...
View articleWhy traditional e-mail service providers must adapt to social media platforms. Read More...
View articleLinking user-generated content with site analytics and marketing ROI. Read More...
View articleHow customer acquisition, conversion, and retention fit into digital marketing plans. Read More...
View articleSome needs must be addressed before others. Here's where to begin. Read More...
View articleSeven ways marketers can accentuate the positive in tough economic times. Read More...
View articleSocial media and Web 2.0 are over-hyped and misunderstood. Before you take the plunge, don't forget the reality check. Read More...
View articleHow to avoid errors generated by users, code, servers, and other factors. Read More...
View articleTake a look at your business and think about a $1 menu. What would that look like if you could deliver it? Read More...
View articleFive ways to improve the use of personas to guide marketing initiatives. Read More...
View articleWhat interactive marketers can learn from Valentine's Day. Read More...
View articleHow an ROI guarantee benefits both sides of the agency/client relationship. Read More...
View articlePutting decision-making behaviors into a business context. Last of a series. Read More...
View articleUse optimization techniques to increase your company's value to customers and drive deeper engagement with your brand. Read More...
View articleGoogle's analytics evangelist Avinash Kaushik explains why Web analytics professionals can no longer be one-trick ponies. Last in a series. Read More...
View articleOnline marketers have embraced conversion rates of 2 to 3 percent when they should be aiming higher. Here's why. Read More...
View articleUsing multivariate analysis to improve conversion. Read More...
View articleManagement consultancy Accenture acquires an optimization testing company, underlining increased interest in improving site performance. Despite the t...
View articleA tutorial on the science behind decision-making behaviors. First of a series. Read More...
View articleHelp your marketing team better understand the business. It should pay off. Read More...
View articleGoogle's analytics evangelist Avinash Kaushik explains why 2007 was a turning point for Web analytics. Read More...
View articleSeven years of lessons in interactive marketing. Read More...
View articleHow online retailers can provide additional content to engage customers at each point in the purchase decision-making process. Read More...
View article