Modern marketers have access to a wealth of useful, actionable data on exactly how customers behave on their website. But transforming data into insig...
View articleUnderstanding the customer journey is essential when you want to attribute accurately and effectively optimize your website. That requires in-depth an...
View articleBig data brings endless opportunities for the travel industry, but this ever-changing field also brings with it many challenges. With customers creati...
View articleThe average customer visits dozens of websites in a single session, yet marketers typically only have visibility over one of them: their own. How can ...
View articleAdvances in AI and predictive analytics will have ramifications beyond business's technological capabilities. Organizations will face new challenges i...
View articleThe deployment of artificial intelligence in analytics allows analytics technologies to spot relationships between variables that humans are simply in...
View articleGrowth marketing is about encouraging marketing to focus on the entire funnel, rather than simply winning new customers. ClickZ’s August 2017 webcast ...
View articleThe rewards for knowing the future in advance are great, but they frequently remain unclaimed due to the flawed nature of human predictions. Artificia...
View articleMarketers undeniably face a wide array of challenges, but understanding and making use of customer data is key to each and every one of these. In Part...
View articleThe internet has thrived on the unrestricted and open access it provides for an international community to shop and share with just a few clicks. But ...
View articleA Customer Data Platform (CDP) can help companies unify their data and acquire that single customer view that is so vital to marketing success. But ho...
View articleFacebook recently announced the introduction of new metrics for its Insights page with the aim of offering improved measurement. We break down how to ...
View articleDespite the Digital Marketing Association noting that 77% of brands believe real-time personalization of their marketing is crucial, a whopping 60% st...
View articleClickZ’s most recent webinar, ‘Maximize Your Customer Data: The Personalization Masterclass’, contains practical guidance to help marketers take...
View articleMary Meeker's annual Internet Trends Report is one of the most highly-anticipated presentations in our industry, and this year a significant section f...
View articleFor years, marketers have scrutinized every aspect of the customer journey--but it is becoming increasingly apparent that just understanding it isn't ...
View articleA data-driven strategy is an essential part of any marketing role, making data quality a top priority for senior marketers. But how can you ensure you...
View articleWhat’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them? R...
View articleNow that you've written your high-performing email, there's one last thing you need to do after you send it: measure how it performs. Unfortunately, n...
View articleAs a tool for understanding the customer experience, feedback should be integral to your marketing strategy, but making sure that feedback leads to or...
View article“You cannot succeed in analytics and marketing unless they are central to business operations and are helping business answer the questions that will ...
View articleThe use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus ...
View articleTwo weeks ago, Foursquare announced what could be the most important component of its data business: the Pilgrim SDK. So what does it do, and what doe...
View articleCombining clickstream data with machine-learning technology, behavioral analytics helps enterprises create a tailored online experience for each visit...
View articleVideo performs better than any other type of content – with better engagement, more memorable adverts, and better recall experienced by viewers. But o...
View articleThe increased availability of data and analytics to track the customer journey has opened up entire new worlds for marketers. Read More...
View articleAccording to Matt Hoggatt, CEO of mobile audience network ReachMobi, there are rich opportunities in the realm of mobile web, if only mobile companies...
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