Blog Readership Surged 58 Percent in 2004
Audience

Blog Readership Surged 58 Percent in 2004

21y Rob McGann

Blog Readership Surged 58 Percent in 2004

Pew study also profiles bloggers, and says RSS aggregation is a wave of the future for online information consumption. Read More...

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Wireless Data Revenues Top $4 Billion in 2004
Data insights

Wireless Data Revenues Top $4 Billion in 2004

21y Rob McGann

Wireless Data Revenues Top $4 Billion in 2004

The Yankee Group projects the market will reach $14 billion by 2008. Read More...

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Target Behaviorally and Sequentially
Data insights

Target Behaviorally and Sequentially

21y Chang Yu

Target Behaviorally and Sequentially

How do we make behavioral advertising work in a manner that's more efficient and more effective? Read More...

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Involvement Data
Analytics

Involvement Data

21y Brian Teasley

Involvement Data

Easy interactivity means richer rewards for marketers. Read More

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Home Web Use by Country, November 2004
Audience

Home Web Use by Country, November 2004

21y Rob McGann

Home Web Use by Country, November 2004

France, the U.S., Japan, and Spain add close to 1 million users. Read More...

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Federal Government Upped IT Spending 60 Percent in '04
Ad Industry Metrics

Federal Government Upped IT Spending 60 Percent in '04

21y Rob McGann

Federal Government Upped IT Spending 60 Percent in...

Department of Homeland of Security creation part of a surge in Fed's tech spending. Read More...

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Pharmaceuticals Target Direct-to-Consumer Marketing in '05
Audience

Pharmaceuticals Target Direct-to-Consumer Marketing in '05

21y Rob McGann

Pharmaceuticals Target Direct-to-Consumer Marketin...

E-mail marketing, patient support programs, and paid search among key ramp-ups in advertising spending. Read More...

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Quest for Targeting: Behavior Vs. Intent
Data insights

Quest for Targeting: Behavior Vs. Intent

21y Andy Chen

Quest for Targeting: Behavior Vs. Intent

Is intent more important than behavior? Read More

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Web Analytics: Time for a Change in 2005
Analytics

Web Analytics: Time for a Change in 2005

21y Jason Burby

Web Analytics: Time for a Change in 2005

Why aren’t more people really using Web analytics to optimize site performance? Start fresh in 2005! Read More...

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Snapshot of the 2004 Online Holiday Shopper
Audience

Snapshot of the 2004 Online Holiday Shopper

21y Rob McGann

Snapshot of the 2004 Online Holiday Shopper

Surveys reveal e-spending increases, and other online holiday purchase demographics. Read More...

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Online Ad Spend Up $45 Million in October
Ad Industry Metrics

Online Ad Spend Up $45 Million in October

21y Rob McGann

Online Ad Spend Up $45 Million in October

Tech company media buying accounts for 25 percent of online advertising. Read More...

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Spam Suspicions Greater Than Realities
Data insights

Spam Suspicions Greater Than Realities

21y Rob McGann

Spam Suspicions Greater Than Realities

More than 85 percent of users believe e-newsletter publishers have spammed them. Read More...

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How Will Behavioral Behave in 2005?
Data insights

How Will Behavioral Behave in 2005?

21y Chang Yu

How Will Behavioral Behave in 2005?

Predictions (and pipedreams) for behavioral advertising's future. Read More...

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Study: SMBs Key Battleground in Employment Advertising
Audience

Study: SMBs Key Battleground in Employment Advertising

21y Rob McGann

Study: SMBs Key Battleground in Employment Adverti...

New report suggests job advertising, both on- and offline, is at the start of a highly competitive seven-year growth cycle. Read More...

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Trends to Leverage Now
Analytics

Trends to Leverage Now

21y Brian Teasley

Trends to Leverage Now

Digital trends you can leverage today (before competitors jump on them tomorrow). Read More...

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The Deadly Duo - Spam and Viruses - November 2004
Data insights

The Deadly Duo - Spam and Viruses - November 2004

21y Rob McGann

The Deadly Duo - Spam and Viruses - November 2004

Holiday season drives a higher than expected spike in spam volume. Read More...

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People Aged 55 and Up Drive U.S. Web Growth
Audience

People Aged 55 and Up Drive U.S. Web Growth

21y Rob McGann

People Aged 55 and Up Drive U.S. Web Growth

Aging baby boomers are a potentially huge online market. Read More...

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Global DSL Soars 40 Percent in First Three Quarters 2004
Data insights

Global DSL Soars 40 Percent in First Three Quarters 2004

21y Rob McGann

Global DSL Soars 40 Percent in First Three Quarter...

China, Japan, and the U.S. are the nations with the most subscribers. Read More...

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Invite Your Audience to a Behavioral Targeting Party
Data insights

Invite Your Audience to a Behavioral Targeting Party

21y Andy Chen

Invite Your Audience to a Behavioral Targeting Par...

Anyone can host a party, but no one will show up if your invitation has the wrong details. Read More...

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Web Analytics 101: The Holiday Invite Lesson
Analytics

Web Analytics 101: The Holiday Invite Lesson

21y Jason Burby

Web Analytics 101: The Holiday Invite Lesson

Using Web analytics data needn't be hard. Evite provides a simple lesson in Web analytics data use. Read More...

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Young Canadians Less Active Online Than Adults
Audience

Young Canadians Less Active Online Than Adults

21y Rob McGann

Young Canadians Less Active Online Than Adults

Survey finds Canadian teenager Internet use largely confined to social activities. Read More...

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Online Job Sites Overshadow Newspaper Classifieds
Audience

Online Job Sites Overshadow Newspaper Classifieds

21y Rob McGann

Online Job Sites Overshadow Newspaper Classifieds

Careerbuilder, Monster, and HotJobs' 3Q revenues almost 50 percent higher than 2003. Read More...

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Internet Radio Advertising to Increase Tenfold by 2009
Audience

Internet Radio Advertising to Increase Tenfold by 2009

21y Rob McGann

Internet Radio Advertising to Increase Tenfold by ...

Growth in online listening audience pits traditional broadcasters against major portals. Read More...

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Standardization: Behavioral Targeting's Weakness
Data insights

Standardization: Behavioral Targeting's Weakness

21y Chang Yu

Standardization: Behavioral Targeting's Weakness

Is it possible to view behavioral targeting as a major media tactic rather than a complementary one? Read More...

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Resolve to Test in 2005
Analytics

Resolve to Test in 2005

21y Brian Teasley

Resolve to Test in 2005

Two holiday gifts to help you with that resolution. Read More

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Online Holiday Purchases to Grow Despite Growing Security Concerns
Audience

Online Holiday Purchases to Grow Despite Growing Security Concerns

21y Rob McGann

Online Holiday Purchases to Grow Despite Growing S...

Indications are that the online consumer market is beginning to mature. Read More...

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Online Retail Traffic Surges on Thanksgiving Day and Black Friday
Audience

Online Retail Traffic Surges on Thanksgiving Day and Black Friday

21y Rob McGann

Online Retail Traffic Surges on Thanksgiving Day a...

Thanksgiving Day peak shopping visits are up 27 percent over last year. Read More...

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