A new report from Nielsen shows that older viewers are spending significantly more time watching video on digital devices as opposed to traditional TV...
View articleThe number of ad campaigns that reached their intended targets declined across the board, particularly among the Gen X demographic. Read More...
View articleBIA/Kelsey predicts that SMBs will spend more than $50 billion on local media in 2015. Additionally, they will continue to allocate even more ad dolla...
View articleAmazon's plans for its own ad network will have a huge impact on B2B marketers. How will you be able to use Amazon's data in your marketing efforts? R...
View articleA recent survey shows that 73 percent of back-to-school shoppers are using mobile Internet for nearly every part of their back-to-school shopping proc...
View articleAs is evident from the guest lists at industry conferences across the country, business intelligence (BI) and marketing analytics are converging. What...
View articleInstead of the commonly used "Moneyball" analogy, here's a look at how to use data to connect with consumers through the lens of another sport: soccer...
View articleAmazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for. Read...
View articlePinterest increases its value to marketers by allowing them to analyze engagement by seeing which impressions their audience is clicking, liking, and ...
View articleAfter several disappointing years, chief marketing officers (CMOs) are finally seeing marked improvement within the industry. Read More...
View articleA TNS study reveals that Facebook is the most popular digital platform in Hong Kong, with video a key growth channel. Read More...
View articleIn a recent Nielsen study that explored why people choose not to click on a mobile ad, users cited apathy as the number one reason. What can marketers...
View articleA look at this year's Gartner Hype Cycle report, and a deep dive into what its results mean for digital marketers in terms of convergence analytics. R...
View articleAlthough it can be tricky, content reporting needs to be customized to the complicated B2B sales cycle. Here is a look at three different products and...
View articleThere is nothing wrong with experimenting and testing - in fact, it's extremely valuable. But remember to think about how and when you go about experi...
View articleA new study from digital marketing company G/O Digital shows that compared to Twitter and Pinterest, Facebook is better at driving offline sales for s...
View articleIn order for programmatic to grow significantly in the Chinese market, publishers need to buy into the model - accessing and embracing the technology ...
View articleAs the Internet continues to evolve with the adoption and expansion of gTLDs, chief executives need to be prepared to evolve along with it. Here are t...
View articleIn order for marketers to get their message across, they need more than data - they need to give clients new insights about their consumers, their bus...
View articleTags allow marketers to conduct precise data collection and without them the analytics process can devolve into chaos. So, are you still bored with ta...
View articleIn a recent survey, PayPal found that while online shopping continues to grow in Singapore, 57 percent of consumers hesitate to make online payments d...
View articleSalesforces' recent acquisition of RelateIQ signals the start of a new wave of data science and sales convergence. How will other players in the indus...
View articleThe Chief Marketing Officer Council’s new CMO Compensation Report suggests that CMO base compensation tends to increase as a company’s digital marketi...
View articleAccording to app marketing technology company Fiksu, the cost of app marketing reached new heights this summer and it's likely to keep climbing. How s...
View articleAdvanced analytics can help marketing teams better understand consumer behavior across channels, tailor marketing campaigns, and determine how best to...
View articleIntroducing the Analytics Selfie, a new way to use data to inform your decision-making in the marketing ecosystem. Here are some tips for using this t...
View articleThis is part two in a two-part series dedicated to helping businesses grow using a data-driven approach to network effects-based business models. Read...
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