Google+ Audience Hard to Come by for Some Brands
Audience

Google+ Audience Hard to Come by for Some Brands

14y Zachary Rodgers

Google+ Audience Hard to Come by for Some Brands

A handful of major brands saw big growth in fans, while most others languished, according to BrightEdge . Read More...

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FTC Sees Privacy Failings in Mobile Apps for Kids
Data insights

FTC Sees Privacy Failings in Mobile Apps for Kids

14y Susan Kuchinskas

FTC Sees Privacy Failings in Mobile Apps for Kids

Agency examined hundreds of apps in the Apple App Store and Android Marketplace. Read More...

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Bringing the NBO at the ZMOT to Create Value for Your Customers
Data insights

Bringing the NBO at the ZMOT to Create Value for Your Customers

14y Amy Manus

Bringing the NBO at the ZMOT to Create Value for Y...

The key is to invest in your customers as much as they are investing in you to provide them an experience beyond the transaction. Read More...

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Database Marketing, Social Media Converge for Retail Brands
Analytics

Database Marketing, Social Media Converge for Retail Brands

14y Francis Kwok

Database Marketing, Social Media Converge for Reta...

Marketers in China have questioned if social media will replace email marketing. Read More...

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News Sites Lag Facebook, Google in Ad Targeting
Data insights

News Sites Lag Facebook, Google in Ad Targeting

14y Anna Maria Virzi

News Sites Lag Facebook, Google in Ad Targeting

Pew Research Center also identifies other missed revenue opportunities for news sites. Read More...

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ComScore: Social Universe Still Quickly Expanding
Audience

ComScore: Social Universe Still Quickly Expanding

14y Zachary Rodgers

ComScore: Social Universe Still Quickly Expanding

Growth of newcomers Pinterest and Google+ show social category is still in flux. Read More...

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Privacy Group Sues FTC to Stop New Google Privacy Policy
Data insights

Privacy Group Sues FTC to Stop New Google Privacy Policy

14y Danny Goodwin

Privacy Group Sues FTC to Stop New Google Privacy ...

EPIC argues consolidated policy violates a consent order Google signed with the FTC last year. Read More...

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Putting the Super Bowl's 2.1M Online Viewers in Context
Data insights

Putting the Super Bowl's 2.1M Online Viewers in Context

14y Zachary Rodgers

Putting the Super Bowl's 2.1M Online Viewers in Co...

How did NBC's online audience stack up against other streamed events? Read More...

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How to Get More Value From Your On-Site Search Data
Analytics

How to Get More Value From Your On-Site Search Data

14y Motoko Hunt

How to Get More Value From Your On-Site Search Dat...

Plus, tips to enhance on-site search experiences for visitors. Read More...

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Finally! An Eye-in-the-Sky for Online Retailers
Data insights

Finally! An Eye-in-the-Sky for Online Retailers

14y Aubrey Beck

Finally! An Eye-in-the-Sky for Online Retailers

Offline marketing tools are getting built into new real-time marketing platforms for e-commerce. Read More...

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Google to EU Privacy Watchdogs: You Can't Stop Us
Data insights

Google to EU Privacy Watchdogs: You Can't Stop Us

14y Kate Kaye

Google to EU Privacy Watchdogs: You Can't Stop Us

Despite a request to suspend privacy policy plans, Google said it would proceed with its agenda. Read More...

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Tracking Firm AdTruth to Work With W3C on Privacy
Data insights

Tracking Firm AdTruth to Work With W3C on Privacy

14y Susan Kuchinskas

Tracking Firm AdTruth to Work With W3C on Privacy

AdTruth and other device fingerprinting companies see opportunity in Do-Not-Track. Read More...

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Is Uncontrolled UI Proliferation Hurting Ads on Android?
Data insights

Is Uncontrolled UI Proliferation Hurting Ads on Android?

14y Susan Kuchinskas

Is Uncontrolled UI Proliferation Hurting Ads on An...

Even as Android gains share, CTRs fall. Meanwhile iOS has seen steadily rising response rates. Read More...

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Google "Undermines Privacy Safeguards" Says Lawmaker
Data insights

Google "Undermines Privacy Safeguards" Says Lawmaker

14y Kate Kaye

Google "Undermines Privacy Safeguards" Says Lawmak...

Co-chair of the House Privacy Caucus wants more details from Google regarding privacy policy changes. Read More...

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The Domino Effect of Bad Data: 5 Reasons Why Your Data Is Wrong
Data insights

The Domino Effect of Bad Data: 5 Reasons Why Your Data Is Wrong

14y Andrea Fishman

The Domino Effect of Bad Data: 5 Reasons Why Your ...

When the foundation of your data is unstable, all interpretations and assumptions made using the data begin to crumble. Read More...

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Non-Food Marketers Grab Greater Share of Digital Coupon Space
Data insights

Non-Food Marketers Grab Greater Share of Digital Coupon Space

14y Douglas Quenqua

Non-Food Marketers Grab Greater Share of Digital C...

The number of digital coupon "events" increased by 12.3 percent in 2011. Read More...

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Pew: 25% of In-Store Shoppers Use Phones to Comparison Shop
Data insights

Pew: 25% of In-Store Shoppers Use Phones to Comparison Shop

14y Lisa Lacy

Pew: 25% of In-Store Shoppers Use Phones to Compar...

New study examines the mobile research habits of bricks-and-mortar shoppers. Read More...

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Netezza Aims to Help Retailers Crunch Big Data
Analytics

Netezza Aims to Help Retailers Crunch Big Data

14y Susan Kuchinskas

Netezza Aims to Help Retailers Crunch Big Data

IBM is offering a new analytics appliance it says can crunch petabytes of data in seconds. Read More...

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Study Shows Rapid Evolution of QR Marketing
Data insights

Study Shows Rapid Evolution of QR Marketing

14y Susan Kuchinskas

Study Shows Rapid Evolution of QR Marketing

Researchers scanned every QR Code, Microsoft Tag, BEE Tag, JagTag, and the like in the top 100 magazines last year. Read More...

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Top 20 U.S. Web Properties: Google Surges Past Yahoo
Audience

Top 20 U.S. Web Properties: Google Surges Past Yahoo

14y Anna Maria Virzi

Top 20 U.S. Web Properties: Google Surges Past Yah...

Amazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports. Read More...

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Acai Sellers Are Barred From Using Fake News Sites
Data insights

Acai Sellers Are Barred From Using Fake News Sites

14y Lisa Lacy

Acai Sellers Are Barred From Using Fake News Sites

Six online marketers agree to settlements. Read More...

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Google Privacy Change May Not Mean Much for Marketers, Yet
Analytics

Google Privacy Change May Not Mean Much for Marketers, Yet

14y Kate Kaye

Google Privacy Change May Not Mean Much for Market...

Sixty privacy policies associated with various Google products will be boiled down to one. Read More...

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Tablets and E-Reader Ownership Doubled Over Holidays
Audience

Tablets and E-Reader Ownership Doubled Over Holidays

14y Douglas Quenqua

Tablets and E-Reader Ownership Doubled Over Holida...

Sharp rise followed a slowdown over the fall, according to a new Pew report. Read More...

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Top 10 Facebook Likes of Presidential Candidate Fans
Data insights

Top 10 Facebook Likes of Presidential Candidate Fans

14y Kate Kaye

Top 10 Facebook Likes of Presidential Candidate Fa...

Ron Paul is the only GOP candidate whose fans collectively don't count The Bible in their top non-political Facebook page likes. Read More...

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Report: Online Ads To Beat Print Spend For First Time
Ad Industry Metrics

Report: Online Ads To Beat Print Spend For First Time

14y Christopher Heine

Report: Online Ads To Beat Print Spend For First T...

Digital marketing dollars to grow 23.3 percent, eMarketer says, while print spending falls. Read More...

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Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011
Audience

Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011

14y Anna Maria Virzi

Tablet Visitors Spent 54% More Than Smartphone Vis...

On e-commerce sites, purchases on a tablet averaged $123, an Adobe study found. Read More...

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The Importance of Data Lifecycles for Chinese Websites
Analytics

The Importance of Data Lifecycles for Chinese Websites

14y Gordon Choi

The Importance of Data Lifecycles for Chinese Webs...

Baidu has the data that really matters in China that should be shared back to all Chinese webmasters and advertisers. However, this is not happening. ...

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