ComScore study gives more favorable outlook for geo-targeting. Read More...
View articleYou must build a foundation of true insights about your consumers to understand what will create a response and what you want that response to be. Rea...
View article2011 was a huge growth year for Facebook in the South American nation. Read More...
View articleAlso on Wednesday, Wikipedia and Redditt will go dark to protest anti-piracy legislation. Read More...
View articleIn China and worldwide, "social media analytics" receive a ridiculous amount of attention, while people are not even able to deal with their "traditio...
View articleGoogle maintains lead with 65.9 percent of U.S. market share in December 2011, according to comScore. Read More...
View articleMarin Software reported 10 percent of search ad clicks in Q4 2011 came from mobile and tablet devices. Read More...
View articleHow to strengthen the existing media buying models over the next few years to assure that better targeting takes place automatically. Read More...
View articleMore TV ad dollars will shift to optimizing video ads online. Read More...
View articleAndroid now makes up the majority of mobile app requests, accounting for 56 percent in November. Read More...
View articleIt's not exactly news that parents buy kids what they ask for, but a survey finds only two thirds of gift givers were influenced by children. Read Mor...
View articleAre all the metrics you're calculating affecting your strategy and the tactics set in place to achieve your results? Read More...
View articleThe Gap, ToysRUs, and Overstock.com get low scores from customers in Foresee Results online holiday report. Read More...
View articleE-tailers cheered by early strength in online holiday sales were not disappointed by the Christmas rush. Read More...
View articleGroups like Center for Digital Democracy played key roles in influencing privacy legislation introduced in 2011. Read More...
View articleUPDATE: GoDaddy drops support of controversial legislation after critics threaten to boycott the Internet registry. Read More...
View articleThe FTC said its investigation of Hyundai's Super Bowl XLV blogger outreach effort could be a lesson for marketers. Read More...
View articleWhat is considered uniquely valuable and compelling for consumers? Read More...
View articleLike playing a game of poker, tackling new disciplines in online marketing takes time and skill. Get a jump start now for next year. Read More...
View articleResearchers agree the social giant is beating Google for display market share. Read More...
View articleInsurance, legal, and medical services firms slashed their search spend this year, researcher says. Read More...
View articlePublishers no longer face the disappearance of wireless telco ad budgets. Read More...
View articleA look at 2011's buzziest product-oriented queries. Read More...
View articleReport from European Commission also found 24 percent of Europeans have never been online. Read More...
View articleLooking at the potential that audience targeting brings to digital marketers and how it allows marketers to start meaningful conversations with prospe...
View articleMeanwhile, Tumblr grew even faster than Twitter and continues to accelerate. Read More...
View articleThe NAA reported an uptick in mobile pageviews in September. Read More...
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