Social Site Use Up 43 Percent in a Year in U.S.
Audience

Social Site Use Up 43 Percent in a Year in U.S.

16y Jack Marshall

Social Site Use Up 43 Percent in a Year in U.S.

E-mail and instant messaging lost out to social networks, as users spent far more time on sites like Facebook and Twitter. Read More...

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Pareto Was Right
Analytics

Pareto Was Right

16y Neil Mason

Pareto Was Right

Why it's important to take an in-depth look at data. Read More

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Minnesota Law Goes After Phony Local Advertisers
Data insights

Minnesota Law Goes After Phony Local Advertisers

16y Kate Kaye

Minnesota Law Goes After Phony Local Advertisers

The law helps florists and locksmiths, and targets advertisers using localized ad copy and phone numbers. Read More...

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Microsoft to Contest Google/Yahoo Search Deal to Japanese FTC
Data insights

Microsoft to Contest Google/Yahoo Search Deal to Japanese FTC

16y Jack Marshall

Microsoft to Contest Google/Yahoo Search Deal to J...

Company says alliance is more harmful to competition than proposed 2008 deal. Read More...

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Best Buy Hits Snag With 'Despicable Me' Mobile App
Data insights

Best Buy Hits Snag With 'Despicable Me' Mobile App

16y Lisa Lacy

Best Buy Hits Snag With 'Despicable Me' Mobile App

Some users have complained the experience doesn't work. Read More...

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U.S. Hispanic Users Lag Behind non-Hispanics in Internet Adoption
Audience

U.S. Hispanic Users Lag Behind non-Hispanics in Internet Adoption

16y Jack Marshall

U.S. Hispanic Users Lag Behind non-Hispanics in In...

Internet use among foreign-born Latinos lags U.S.-born. Read More...

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Final Maryland Twitter Rule Omits Archiving Requirement (Sort of)
Data insights

Final Maryland Twitter Rule Omits Archiving Requirement (Sort of)

16y Kate Kaye

Final Maryland Twitter Rule Omits Archiving Requir...

One Maryland candidate is questioning how to handle the new rules. Read More...

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New Ripple6 Units Put Social Conversations in Display Ads
Data insights

New Ripple6 Units Put Social Conversations in Display Ads

16y Douglas Quenqua

New Ripple6 Units Put Social Conversations in Disp...

Second company this week to debut a display product incorporating social media content. Read More...

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L'Oreal Sponsors Beauty Channel on YouTube
Data insights

L'Oreal Sponsors Beauty Channel on YouTube

16y Lisa Lacy

L'Oreal Sponsors Beauty Channel on YouTube

"Destination Beauty" aims to draw fans of popular video bloggers in the beauty space. Read More...

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StrongMail Rolls Up Social Media Play
Data insights

StrongMail Rolls Up Social Media Play

16y Susan Kuchinskas

StrongMail Rolls Up Social Media Play

E-mail marketing firm will roll a couple of acquisitions announced today into an internal agency. Read More...

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New Videos Extend 'Ford Fiesta Movement'
Data insights

New Videos Extend 'Ford Fiesta Movement'

16y Ken Liebeskind

New Videos Extend 'Ford Fiesta Movement'

Social campaign launched last year is extended with eight new videos starring YouTube celebs. Read More...

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The New Challenges of Digital Ad Buying and Selling
Data insights

The New Challenges of Digital Ad Buying and Selling

16y Rob Graham

The New Challenges of Digital Ad Buying and Sellin...

The effect of ad networks on media buyers and the rise of the ad exchange. Second in a three-part series. Read More...

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FTC Studying Do-Not-Track List for Online Ads
Data insights

FTC Studying Do-Not-Track List for Online Ads

16y Kate Kaye

FTC Studying Do-Not-Track List for Online Ads

FTC assessing viability do-not-track for online advertising. Read More...

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Less Facebook Time for U.S. Users in June
Data insights

Less Facebook Time for U.S. Users in June

16y Jack Marshall

Less Facebook Time for U.S. Users in June

Despite a drop in time spent with the site, Facebook's unique audience continues to grow. Read More...

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American Express Sponsors Live Concert Series With Vevo and YouTube
Data insights

American Express Sponsors Live Concert Series With Vevo and YouTube

16y Jack Marshall

American Express Sponsors Live Concert Series With...

Label-owned music video site uses industry ties to create exclusive branded performances Read More...

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TRUSTe Slaps Privacy Seal on Lead Gen Sites
Automotive

TRUSTe Slaps Privacy Seal on Lead Gen Sites

16y Kate Kaye

TRUSTe Slaps Privacy Seal on Lead Gen Sites

TRUSTe is banking on the lead gen sector as its next target among small and medium sized business clients it hopes will drive new revenue streams. Rea...

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Paid Search Prices for Auto Advertisers Up in June
Data insights

Paid Search Prices for Auto Advertisers Up in June

16y Jack Marshall

Paid Search Prices for Auto Advertisers Up in June

Automotive advertisers increased their spending on paid search ads by 13 percent in May. Read More...

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How to Be Cool Like an Apple iAd
Data insights

How to Be Cool Like an Apple iAd

16y Brian Massey

How to Be Cool Like an Apple iAd

How can we bring the coolness of iAd to our ads, networks, and content? Read More...

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Hulu Loses Viewers, but Serves Most Video Ads in June
Ad Industry Metrics

Hulu Loses Viewers, but Serves Most Video Ads in June

16y Jack Marshall

Hulu Loses Viewers, but Serves Most Video Ads in J...

The long-form video content site lost viewers in June, but is serving over double the amount of ads as its competitors. Read More...

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Don't Let Your Data Go Sour
Analytics

Don't Let Your Data Go Sour

16y Neil Mason

Don't Let Your Data Go Sour

Implementing Web analytics into an organization is the beginning of a journey, not a one-time event. Read More...

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Old Spice Campaign Generated 35 Million Video Views in Seven Days
Data insights

Old Spice Campaign Generated 35 Million Video Views in Seven Days

16y Jack Marshall

Old Spice Campaign Generated 35 Million Video View...

A by-the-numbers look at the Old Spice guy's 183 YouTube videos, created in response to questions from users in social media channels. Read More...

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W+K Team Slaves Away in Portland Crafting Old Spice Video Barrage
Data insights

W+K Team Slaves Away in Portland Crafting Old Spice Video Barrage

16y Jack Marshall

W+K Team Slaves Away in Portland Crafting Old Spic...

Old Spice is fourth most subscribed YouTube "sponsors" channel. Read More...

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Soft Sell vs. Hard Sell
Data insights

Soft Sell vs. Hard Sell

16y Andrea Fishman

Soft Sell vs. Hard Sell

Using behavioral marketing to speak to your audience. Read More

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Meredith Expands Mobile Marketing Offering with Hyperfactory Acquisition
Data insights

Meredith Expands Mobile Marketing Offering with Hyperfactory Acquisition

16y Jack Marshall

Meredith Expands Mobile Marketing Offering with Hy...

Meredith to capitalize on mobile marketing growth. Read More...

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John Mayer's LeBron Spoof Satisfies Fans' Growing Content Cravings
Data insights

John Mayer's LeBron Spoof Satisfies Fans' Growing Content Cravings

16y Kate Kaye

John Mayer's LeBron Spoof Satisfies Fans' Growing ...

Mayer video signals broader trend in non-music web content among artists. Read More...

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Maryland Politician on Twitter Rules: Not So Fast
Data insights

Maryland Politician on Twitter Rules: Not So Fast

16y Kate Kaye

Maryland Politician on Twitter Rules: Not So Fast

Maryland's Mike Smigiel worries the state's new social media rules could have detrimental results. Read More...

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Greek Online Advertisers Avert Tax, For Now
Data insights

Greek Online Advertisers Avert Tax, For Now

16y Kate Kaye

Greek Online Advertisers Avert Tax, For Now

The IAB Greece and its larger counterpart IAB Europe kept the pressure on Greek lawmakers, fighting the proposed tax through PR and an ad campaign, bu...

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