When running multiple ad networks concurrently, either as a test or part of a large campaign, it's important to understand how their targeting strateg...
View articleTo be effective, a digital marketing analytics team needs these three skill sets. Can one person possess them all? Read More...
View articleThe industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online. Read Mor...
View articleDespite media attention, Twitter attracted just over a tenth of the number of users Facebook did in May 2009. Read More...
View articleWill principles embraced by the Interactive Advertising Bureau and other industry stave off more stringent oversight of behavioral marketing? Read Mor...
View articleGoogle topped the list of both parent companies and Web brands in June, according to Nielsen Online. Read More...
View articleTechnology allows marketers to become smarter about where to allocate marketing budgets. But they must first define success metrics. Read More...
View articleNearly half of African Americans have accessed the Internet from a mobile device, according to a new Pew report. Read More...
View articleIt stands to reason that an industry adept at sorting through data and analyzing Web content in real-time would find a way to optimize online display ...
View articleAdvancements in Web site usability tools promise to improve insights about online customer experiences and expectations. Here's a look at the evolutio...
View articleStudy: Entertainment ads top mobile ad spending; Apple iPhones serve up more ads than any other mobile device. Read More...
View articleThere is a strong temptation to write your strategy as part of your objective. Don't do it. Read More...
View articleYou need more than just a Twitter account. You need a social media strategy and goals for success. Read More...
View articleRecent data from comScore's World Metrix audience measurement service reveal that Russia and Brazil had by far the most engaged social networking audi...
View articleThere's no point in fighting tools; you have to learn to use them. A behavioral marketing case study for display advertising. Read More...
View articleOrganizations must avoid adopting a one-tool-fits-all approach to understanding and measuring the online customer experience. Here are some tools that...
View articleRankings of the top 50 Internet advertisers by media value in May 2009. Read More...
View articleUsing reach and frequency to getting a message out to an audience is a nonstarter today. HabitatUK learned the hard way on Twitter. Read More...
View articleAre you looking at the difference in how people convert or behave on your site based on whether they come from organic or paid and from Google or Bing...
View articleMore than one in two executives under the age of 40 can be found on Twitter or contributing to a work-related blog. Read More...
View articleThe Internet population is up everywhere except the U.K. Read More...
View articleThe industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. Read More...
View articleTranslating what behavioral marketing vendors say and what they really mean. Read More...
View article"I am not a number, I am a person," is a famous line from a 1960s cult TV program. Customers would be well served if online businesses remembered it. ...
View articleA look at the brands that get visitors and keep users engaged the longest both at home and work. Read More...
View articleDirect marketing principles apply to Web site testing and optimization. Read More...
View articleMarketers are hesitant to carry out cross-channel campaigns due to lack of technology. Read More...
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