UPDATE AdRelevance data show the two presidential campaigns ran thousands of Web ad impressions during the month of April, but took very different app...
View articleMarketers must be able to track online leads and conversions, but the systems available are imperfect at best. Read More...
View articleMore people are deploying filters to alleviate spam, while a few users click and convert, supporting the spam industry. Read More...
View articleHow to overcome irrational fears about online behavioral targeting with integrity, accountability, and education. Read More...
View articleLooking at the pros and cons of housing Web analytics in the finance department. Read More...
View articleThreats shift from e-mail to Web-borne infection, while the rate of attacks may be falling. Read More...
View articleThe industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. Read More...
View articleA look at which brands get visitors, and which ones keep users engaged the longest at home and work. Read More...
View articleData on site users compiled by Tacoda also shows Clinton is the only of four candidates tracked who draws users visiting Hispanic community sites. Rea...
View articleWhy monitoring and analyzing what's being said online about your company and its products must become a priority. Read More...
View articleTop 50 Advertisers by Media Value in March, 2007 Read More...
View articleSuccessful media planners must understand the rational and emotional nature of communication to harness Web 2.0's power. Read More...
View articleBroadband users spend half their free time online, with entertainment and communication the dominant activities. Read More...
View articleDoes IT or marketing own Web analytics in your company? Read More...
View articleTen groups emerge in a study of attitudes towards Internet communication technology in modern life. Read More...
View articleParticipants of the virtual-world Web site rose by 46 percent from January to March this year. Read More...
View articleWeb marketers who blur the line between prospect and customer may find their carefully targeted messages viewed as an invasion of privacy. Read More...
View articleAre you doing Web reporting -- or Web analytics? Read More
View articleA look at the top 10 local markets by the number of unique users and time spent online. Read More...
View articleSpam levels reach 93 percent of all e-mail in March, fueled by botnets. Read More...
View articleWhat do normal people think of behavioral targeting? Do they even know it exists? Read More...
View articleBroadband subscribers increased 26 percent worldwide from December 2005 to the same month in 2006. Read More...
View articleInfluencers are knowledge brokers. They rely on the Internet as an information resource for friends and family. Read More...
View articleTacoda paired its data with ComScore's to determine what visitors to Hillary Clinton's and Barack Obama's campaign sites look at elsewhere online. Rea...
View articleStriking a balance between trust and effective marketing. Read More...
View articleA report from the London Emetrics Summit. Read More
View articleTop 50 Advertisers by Media Value in February, 2007 Read More...
View article