The growing sophistication of the work is outstripping management's ability to determine whether the marketing department is doing a good job or not. ...
View articleIf you are still making plain old static wireframes, it's time to start adding life to them: a clearer understanding of your project's flow will save ...
View articleData from a new study by Offerpop has revealed that along with being able to boast an intense use of sarcasm, strong stiff upper lips, and some pretty...
View articleAccording to a new study by GAME, millions of Brits are now 'double screening' regularly, by watching television whilst playing computer games or text...
View articleThis feature now allows you to start making decisions around what a user did over their lifetime, versus what they did in a single session. Here's how...
View articleWith big data, organizations have a choice: they can either discover new ways to thrive in times of change, or keep telling the same stories and re-qu...
View articleThere's a lot of lip service given to using data to drive more strategic and successful marketing campaigns, but it's one thing to deliver "descriptiv...
View articleAs digital marketing pratices are increasingly embraced by savvy businesses and brands across the world, Adobe's latest report highlights the current ...
View articleIn the wake of Snapchat's rejection of $3bn buyout offer from Facebook, tech journo Farhad Manjoo asked Wall Street Journal readers why companies and ...
View articleConverged analytics has been achieved by some because the assets an organization has are mainly digitized to begin with, and big data was gathered via...
View articleMarketers need to be concerned with recent revelations about spying and the atmosphere of mistrust being fostered around digital analytics. Read More...
View articleCheck out this fantastic infographic from the team at InternetServiceProviders.org, which looks at the potential digital habits of the next one billio...
View articleAccording to a new study from LinkedIn, 93% of surveyed business to business (B2B) marketers are utilising content marketing to create compelling mess...
View articleGreat metrics often disguise mediocre performance. That’s what happens when metrics are focused inwardly on company performance instead of customer ex...
View articleAd agencies and Fortune 500 companies face significant digital marketing skills and knowledge shortages, according to part one of a report released by...
View articleA recent report released by the Online Marketing Institute has revealed that employers of digital marketers working for both brands and agencies covet...
View articleWell, we say cool, but $3bn is probably more like scorching hot offer from the social media giant for a photo messaging company with no business model...
View articleAccording to analysts, 2014 will reportedly see an increase in the number of companies and brands utilising social video advertising, a format which I...
View articleSegments based on referring links often show consistency in behaviors that enable web analysts to make small updates to navigation and content which h...
View articleTwo years ago, the Chango Retargeting Barometer pointed to an industry on the way up. New survey results reveal that retargeting is now flying high. R...
View articleA recent big data report by Rocket Fuel reveals that although big data can translate consumer behavior into increased sales, it is not used sufficient...
View articleIn a bid to improve conversions without hiking up spend, digital marketers across the country are increasingly seeking to better understand the compli...
View articleIf you have a website you want people to actually read, how do you optimize your text so visitors are less likely to pass over it? It turns out some v...
View articleWhat sort of exciting industry trends do you think the new year will bring? The experts at digital asset management solutions provider WebDam offer th...
View articleGood news for all you digitally savvy professionals out there - new data has revealed that the number of UK employers seeking digital marketing freela...
View articleData pollution is on the rise, as tag management systems gain importance and technology evolves. Columnist Robert Miller offers remedies to help marke...
View articleNot sure why the brands you're responsible for aren't performing quite as well on Facebook despite the likes flooding in? Check out these tips for bet...
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