Retailers and brands looking to maximise sales during the winter holidays will be pleased to hear that a new survey conducted by Barclays has revealed...
View articleCompanies may not be paying enough attention to a valuable asset-brand connected consumers that are actively seeking a relationship with the brand, a ...
View articleSmart consumers now expect companies to be proactive to their needs and smart companies are stepping up to the plate and surpassing customer expectati...
View articleRetail revenue is expected to remain flat this holiday season, but there should be record growth for online sales on Thanksgiving, Black Friday and Cy...
View articleRecent data has revealed that 52% of customers now expect a response from a brand they've reached out to on Twitter within one hour, with that figure ...
View articleThe more data sources your analysts can trust, the more insights they can derive and that will always be worth the effort. Just don't wait until it's ...
View articleNew research carried out by content marketing specialists Waggener Edstrom has revealed the growing importance of quality content marketing and conten...
View articleStruggling with the hours you spend promoting your brand/s on social media every day? Check out this great infographic from the guys at Pardot, which ...
View articleIf you choose to map out the unique funnel stages for each persona manually, the process is very similar to storyboarding. Read More...
View articleThe digital shopping mall of domains is getting ready for its grand opening. Will a new domain become the thing everyone is talking about? Read More...
View articleA new report released by the mobile cloud experts at Citrix has compared the amount of network traffic driven by Facebook-owned Instagram and Twitter-...
View articleNew research conducted by B2B advertising experts Maxus for Business and LinkedIn has revealed that a staggering 70% of professionals do not believe B...
View articleResearch from Weve revealed that nearly half of 18-34 year olds think of mobile as their ‘first’ screen. Why then, are many marketers failing to make...
View articleColumnist Andrew Edwards makes the case for site analytics as the saviour for the ailing Affordable Care Act website, rife with issues since its launc...
View articleAs consumers increasingly wield multiple devices, digital marketers are recognising the importance of reaching consumers through ‘cross-screen’, but f...
View articleToo often, personas are written as flat narratives, with no emotional hooks for our team members to understand them. Columnist Bryan Eisenberg explain...
View articleThere are a whole load of digital opportunities out there just waiting for you to discover. In the spirit of Halloween, here are 10 scary facts which ...
View articleMore than half of marketers say that their digital campaigns were the product of trial and error. But is it good enough to base a whole campaign on a ...
View articleAverage-based metrics to measure digital marketing effectiveness or understand consumer behavior simply aren't good enough. Columnist Neil Mason expla...
View articleWe're not all data scientists, yet we are capable of learning how to digest and integrate data in order to help us make better business decisions; the...
View articleA new report by Netbiscuits has highlighted just how essential mobile web strategies are to brands looking to attract consumers, revealing that the to...
View articleA step-by-step guide on how to get colleagues within your organization excited about testing marketing creatives. Read More...
View articleAccording to new research from Nielsen, Fast Moving Consumer Goods (FMCG) accounted for 21.3% of ad spend during the first half of this year, with the...
View articleAccording to a new report from Adobe, the revenues per visitor among leading social media sites are increasing dramatically as brands jump aboard tren...
View articleA new report from research tech company Forrester has criticised the social media giant for relying on traditional advertising models instead of doing...
View articleWhether you market to business buyers or consumers, you will constantly need to prove that you deserve a place in your subscribers' inbox. Even someon...
View articleNew data has revealed the extreme extent of mobile devices in young children's lives. Advertisers looking to make a profit from child-friendly downloa...
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