Today personalization is reaching beyond its simple roots and finding more useful purposes…and connected devices are getting in on the action. Read Mo...
View articleBe careful that you start with the proper type and the highest quality of data before you begin slicing, dicing, polishing, and mounting. Otherwise, n...
View articleA guide to which metrics to focus on and which ones to ignore, charting an evolutionary analytics process that will progressively deliver more impact ...
View articleCompanies in Asia can bypass the hurdles that Western markets have faced over the last five years and start taking advantage of more complex testing s...
View articleIt's not enough to review your segments every three months; you must review them and take action, building your annual marketing strategy around the c...
View articleBe sure to decide on a platform after you've got the right people, have a purpose to your measurement, and a process wherein you'll generate marketing...
View articleRetargeting comprises 30 percent of HomeShop18's web traffic today and has helped to scale its business to become one of the leading e-commerce sites ...
View articleEver heard of the subscription economy? Apart from being a company that provides subscription billing to its clients, this topic is high on my agenda ...
View articleMany social media efforts are like trying to get healthy with the shake weight: lots of motion, very few results. Read More...
View articleNielsen announced yesterday the launch of public beta trials for its Cross-Platform Campaign Ratings service in the U.K. Read More...
View articleThere is an unsatiated need to make data easy to use, easy to understand, and simply fun to interact with. Read More...
View articleCheck out this great video by Edo Interactive, which features digital marketing experts discussing the future of the industry and offering advice as t...
View articleA study recently conducted by Optify and Digital Marketing Depot aims to shed light on digital marketing agencies and their future services in 2014. R...
View articleHow we can measure physical interaction to better understand customer attention. Read More...
View articleA new report published by start up lifecycle marketing company, Custora, has revealed that customer acquisition via email has quadrupled in the last 4...
View articleIt's no longer a concept or technology that is only for those with deep pockets. Consider this approach. Read More...
View articleNew research conducted by eMarketer has revealed that the UK's spend on mobile advertising has increased by almost 90% in the past year. Read More...
View articleShow the CEO why his or her opinion doesn't matter, build the financial case for conversion improvement, and make the connection between CRO and marke...
View articleThree reasons why benchmarks are hindering your success. Read More...
View articleA new interactive guide to how to navigate your way around the confusing world of marketing has been released by the technology research experts at Ga...
View articleIn your design ad development phases, do you make room for the ability to make drastic changes late in the game? Read More...
View articleRegardless of what you decide to do, in the future of the expanded global Internet, owning a properly registered trademark will become critical to pro...
View articleA new study carried out by Microsoft and IPG has revealed that, in exchange for better ads, 45 per cent of consumers would be willing to share all of ...
View articleReboot your marketing plan by learning how to apply these three steps. Read More...
View articleClose to half of smartphone owners and tablet owners said they use their mobile devices as a second screen while watching TV, according to a new surve...
View articleThe first phase of its analytics hub is scheduled to complete by July. Read More...
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