Lions, tigers, bears, and quid pro quo. Part one of a three-part series. Read More...
View articleTremor Media, ADAP.TV, and BrightRoll served substantially more ads in December than they did the previous month, according to comScore. Read More...
View articleConsider this framework for measuring user experience. Read More
View articleOscar Meyer, Bud Light, and Macy's require users to "Like" their brand before participating in a promotion. Are marketers diluting their "likes?" Read...
View articleCompanies found in violation of behavioral advertising guidelines could be exposed publicly. Read More...
View articleMeasuring the financial impact of conversion rate improvement. Read More...
View articlePew Research Center measured political use of Twitter, Facebook before the 2010 elections. Read More...
View articleAs people change the way they consume content, they're also creating new opportunities for advertising. Here's how. Read More...
View articleDespite public denials from Twitter, a self-serve ad platform exists, according to people testing the system. Read More...
View articleAdvanced behavioral targeting is becoming a reality, driven in part by four trends and technologies that are now a growing part of everyday life. Read...
View articleTourism Fiji's case study showed banner ad effectiveness on brand awareness. Read More...
View articleStart 2011 with these SEO considerations to ensure maximum return of your investment. Read More...
View articleYou can check in and tune in four out of the five. Read More...
View articleFeature works with industry’s self-regulatory program. Separately, Mozilla backs do-not-track HTTP header. Read More...
View articleAd industry groups, privacy advocates, and others now have until Feb. 18 to submit feedback on Do-Not-Track. Read More...
View articleConsider your business objectives, target audience, and related metrics before you set the course for your mobile marketing. Read More...
View articleGoogle continues to attract more spend, despite Microsoft and Yahoo's search partnership. Read More...
View articleWhere did all the interesting websites go? Here are two companies still doing cool things. Read More...
View articleRep. Cliff Stearns said he will revive his privacy bill draft, but a Washington, D.C. privacy lawyer thinks passage of a privacy bill this year is unl...
View articleAn approach for marketers to track, measure, and analyse their visitors' journeys. Read More...
View articleMarketing analytics is not just about competitive advantage, but also being a responsible adult. Read More...
View articleTRUSTe is now certified by the industry's self regulatory alliance to enable an ad icon that is generating new revenue streams. Read More...
View articleConsumers are spending less and less time on Web-based email, but what is driving this behavioural change? Read More...
View articleMarrying behavioral targeting with creative allows the message to be a more relevant, useful, and valuable experience. Read More...
View articleDemdex gives publishers more control over the behavioral data they collect. Read More...
View articleYahoo's share of U.S. searches has fallen while Bing and Google grow. Read More...
View articleSurveys are a great source of insight, but make sure that you make the most of them by getting good quality inputs. Read More...
View article