According to Borrell Associates, targeted display and streaming video ad spending will surge as less targeted run-of-site display and national paid se...
View articleCompanies that don't choose to be authentically customer-centric and learn to quickly communicate, iterate, and adapt to change will struggle. Read Mo...
View articleAs the real estate market struggles, real estate sites are seeing traffic gains and increased ad spend. Read More...
View articleAgency has helped market a game starring porn legend Ron Jeremy, a Beer Bong app, and "Rock Band." But promoting sex, drugs, and rock 'n' roll isn’t w...
View articleDiscount brokerage's paid tweets rack up considerable retweets, replies and clicked links. Read More...
View articleA close look at the evolution of automated bidding systems that place the right ads on the right pages for the best price. Last in a three-part series...
View articleIntegration follows the departure of the unit's President, Adam Bain, to Twitter. Read More...
View articleThe social network accounted for almost 17 percent of page views served to U.K. users in June. Read More...
View articleThe geo-social brand also echoes Foursquare's claim that user growth has spiked since Facebook 'Places' launched last week. Read More...
View articleTwitter continues to build out its ad sales teams as it attempts to monetize its service. Read More...
View articleYouTube and Facebook provide opportunities for consumers to comment on the Sonata. Read More...
View articleIn July, after receiving a contribution from the IAB's PAC, a congressman stated fears about a more powerful FTC - which the IAB opposes. Read More...
View articleMarketers need to create powerful stories that your audience wants to hear, engage with, and share. Read More...
View articleA new site and Facebook page aim to boost communication with consumers. Read More...
View articleMicrosoft and Yahoo's combined search share drops over four percentage points under new measurement approach. Read More...
View articleWe are so concerned with moving the online consumer to the mobile channel that we forget we're assuming that consumers are online/Web customers first....
View articleWhen measuring customer satisfaction, make sure you're not ignoring your customers' feelings. Read More...
View articleBoosted by Apple's presence in the space, mobile ad companies are hoping to capitalize on Apple's slow rollout of its first iAd campaigns. Read More...
View articleSearch campaign platform integrates with Facebook and other channels. Read More...
View articleAttention management is not something that people think about, but it is what we do when we curate places like our inbox, social news streams, and RSS...
View articleGoogle and Yahoo sites grow unique audience and minutes per viewer in July. Read More...
View articleSony Pictures, Heineken and Adidas are among first to sponsor video highlights. Read More...
View articleComiXology recently ran its first ad on its iPhone/iPad application. Read More...
View articleAccording to Pew, broadband growth among all American adults slowed, but grew 22 percent among African-Americans. Read More...
View articleAnd most of the time, common sense is not so common. Read More...
View articleThe top search terms by search volume, according to data by Hitwise. Read More...
View articleSearch retargeting firm will make its data available through online video ad networks such as BrightRoll and others. Read More...
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