The Compete Picture
Actionable Analysis

The Compete Picture

17y Shane Atchison

The Compete Picture

The online behavior of millions of Internet users can help brands sharpen marketing efforts. Here's a look at one competitive benchmark tool. Read Mor...

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The Dark Underbelly of Random Chance Targeting
Data insights

The Dark Underbelly of Random Chance Targeting

17y Rob Graham

The Dark Underbelly of Random Chance Targeting

Using reach and frequency to getting a message out to an audience is a nonstarter today. HabitatUK learned the hard way on Twitter. Read More...

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Understanding the Impact of Search Click-Throughs on Your Business
Analytics

Understanding the Impact of Search Click-Throughs on Your Business

17y Jason Burby

Understanding the Impact of Search Click-Throughs ...

Are you looking at the difference in how people convert or behave on your site based on whether they come from organic or paid and from Google or Bing...

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Study: Older C-Level Execs Avoid Twitter, Blogs
Audience

Study: Older C-Level Execs Avoid Twitter, Blogs

17y Anna Maria Virzi

Study: Older C-Level Execs Avoid Twitter, Blogs

More than one in two executives under the age of 40 can be found on Twitter or contributing to a work-related blog. Read More...

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In-Store Uses for Smartphones
Analytics

In-Store Uses for Smartphones

17y Jack Aaronson

In-Store Uses for Smartphones

Six ways retailers can leverage their customers' smartphones in the store. Read More...

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Active Home Internet Users by Country, May 2009
Audience

Active Home Internet Users by Country, May 2009

17y Enid Burns

Active Home Internet Users by Country, May 2009

The Internet population is up everywhere except the U.K. Read More...

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Advertising Placements by Industry and Top Sponsored Links, May 2009
Ad Industry Metrics

Advertising Placements by Industry and Top Sponsored Links, May 2009

17y rumo

Advertising Placements by Industry and Top Sponsor...

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. Read More...

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The Language of Behavioral Marketing, Part 2
Data insights

The Language of Behavioral Marketing, Part 2

17y Brian Massey

The Language of Behavioral Marketing, Part 2

Translating what behavioral marketing vendors say and what they really mean. Read More...

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Recognize Customers as Individuals, Part 1
Analytics

Recognize Customers as Individuals, Part 1

17y Neil Mason

Recognize Customers as Individuals, Part 1

"I am not a number, I am a person," is a famous line from a 1960s cult TV program. Customers would be well served if online businesses remembered it. ...

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Top U.S. Parent Companies and Stickiest Brands on the Web, May 2009
Audience

Top U.S. Parent Companies and Stickiest Brands on the Web, May 2009

17y rumo

Top U.S. Parent Companies and Stickiest Brands on ...

A look at the brands that get visitors and keep users engaged the longest both at home and work. Read More...

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The Fable of Free: Lessons From an iPhone App
Actionable Analysis

The Fable of Free: Lessons From an iPhone App

17y Shane Atchison

The Fable of Free: Lessons From an iPhone App

A case study proves that free isn't always good and that you can never underestimate the value of timing and good metrics. Read More...

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Web Analytics and Yellow Lobsters
Analytics

Web Analytics and Yellow Lobsters

17y Bryan Eisenberg

Web Analytics and Yellow Lobsters

A new report shows that good analytics strategies are as rare as yellow lobsters. Read More...

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Site Optimization and Testing: A New Twist on an Old Concept
Analytics

Site Optimization and Testing: A New Twist on an Old Concept

17y Jason Burby

Site Optimization and Testing: A New Twist on an O...

Direct marketing principles apply to Web site testing and optimization. Read More...

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Advertising's Digital Divide
Ad Industry Metrics

Advertising's Digital Divide

17y Enid Burns

Advertising's Digital Divide

Marketers are hesitant to carry out cross-channel campaigns due to lack of technology. Read More...

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Social Media Is Changing the Content Marketplace
Actionable Analysis

Social Media Is Changing the Content Marketplace

17y Heidi Cohen

Social Media Is Changing the Content Marketplace

What's traditional media to do? Five ways social media is affecting content. Read More...

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Use Text Messaging in Your Business
Analytics

Use Text Messaging in Your Business

17y Jack Aaronson

Use Text Messaging in Your Business

Seven ways to get you started using texting in your business. Read More...

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Businesses Must Gear Up for Growth
Analytics

Businesses Must Gear Up for Growth

17y Neil Mason

Businesses Must Gear Up for Growth

Start by mapping out how measurement and analytics will support your company's recovery. Read More...

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Online Video Use Rises in April
Audience

Online Video Use Rises in April

17y Enid Burns

Online Video Use Rises in April

Internet users watch more video, with YouTube as the top source for content online. Read More...

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The State of Digital Marketing, 2009
Actionable Analysis

The State of Digital Marketing, 2009

17y Shane Atchison

The State of Digital Marketing, 2009

TNS Media CEO Dean DeBiase explains how digital marketing is both a blessing and a curse and outlines three industry trends. Read More...

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Marketer's Impotence Syndrome
Analytics

Marketer's Impotence Syndrome

17y Bryan Eisenberg

Marketer's Impotence Syndrome

Spam for a little blue pill raises the question: how impotent is your online marketing campaign? Read More...

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U.S. Census: Three in Five U.S. Households Have Home Internet Access
Audience

U.S. Census: Three in Five U.S. Households Have Home Internet Access

17y Enid Burns

U.S. Census: Three in Five U.S. Households Have Ho...

College graduates are three times more likely to have Internet access in their homes than high school dropouts. Read More...

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Targeting Non-Intenders
Data insights

Targeting Non-Intenders

17y Rob Graham

Targeting Non-Intenders

Every year, 37 cents of every marketing dollar in North America is spent reaching the wrong consumers. Read More...

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What Is Digital Analysis?
Analytics

What Is Digital Analysis?

17y Jason Burby

What Is Digital Analysis?

Defining what's involved in digital analytics could mean the difference between collecting lots of data and getting actionable insights. Read More...

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Survey: Online Sponsorships Effective for Brand Advertisers
Ad Industry Metrics

Survey: Online Sponsorships Effective for Brand Advertisers

17y Enid Burns

Survey: Online Sponsorships Effective for Brand Ad...

Search engine optimization, e-mail marketing, and paid search seen as effective for generating conversions. Read More...

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Use Blogs to Extend Social Reach, Drive Online Sales
Actionable Analysis

Use Blogs to Extend Social Reach, Drive Online Sales

17y Heidi Cohen

Use Blogs to Extend Social Reach, Drive Online Sal...

How to create, spread, and measure a blog that consumers will find useful. Read More...

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United Airlines Takes Active Approach to Customer Satisfaction
Analytics

United Airlines Takes Active Approach to Customer Satisfaction

17y Jack Aaronson

United Airlines Takes Active Approach to Customer ...

Do you care about your customers? Take a page from United's playbook. Read More...

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Top U.S. Parent Companies and Stickiest Brands on the Web, April 2009
Audience

Top U.S. Parent Companies and Stickiest Brands on the Web, April 2009

17y rumo

Top U.S. Parent Companies and Stickiest Brands on ...

A look at the brands that get visitors and keep users engaged the longest both at home and work. Read More...

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