The 'It' Couple: Behavioral Targeting and Video, Part 2
Data insights

The 'It' Couple: Behavioral Targeting and Video, Part 2

19y Anna Papadopoulos

The 'It' Couple: Behavioral Targeting and Video, P...

Is there a role for behavioral targeting in the midst of the online video revolution? Second of a series. Read More...

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Web Analytics: Forecasting Campaign Impact
Analytics

Web Analytics: Forecasting Campaign Impact

19y Jason Burby

Web Analytics: Forecasting Campaign Impact

Campaign success should focus on business impact, not raw traffic numbers. Read More...

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Active Home Internet Users by Country, February 2007
Audience

Active Home Internet Users by Country, February 2007

19y Enid Burns

Active Home Internet Users by Country, February 20...

Internet usage dipped in Spain, the U.S., and Germany in February. Read More...

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Top U.S. Parent Companies and Stickiest Brands on the Web, February 2007
Audience

Top U.S. Parent Companies and Stickiest Brands on the Web, February 2007

19y Enid Burns

Top U.S. Parent Companies and Stickiest Brands on ...

A look at which brands get visitors, and which ones keep users engaged the longest at home and work. Read More...

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Contingency Planning: Best Practices
Analytics

Contingency Planning: Best Practices

19y Jack Aaronson

Contingency Planning: Best Practices

Revenue's lost all the time due to unexpected problems during users' online experience. Some best practices for bad scenarios. Read More...

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Getting Sentimental About Analytics
Actionable Analysis

Getting Sentimental About Analytics

19y Shane Atchison

Getting Sentimental About Analytics

Customer sentiment: the next great analytics frontier. Read More...

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In-Game Ad Reach Includes Pass-Along Effect
Audience

In-Game Ad Reach Includes Pass-Along Effect

19y Enid Burns

In-Game Ad Reach Includes Pass-Along Effect

In-game advertising's reach is boosted by social gameplay, rental, used sales, and pass-along games. Read More...

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Campaign Results: Embrace the Entire Picture
Data insights

Campaign Results: Embrace the Entire Picture

19y Robin Neifield

Campaign Results: Embrace the Entire Picture

Factors that influence campaign results extend beyond the basic elements of a media buy. Read More...

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Non-transactional Analytics, Part 2
Analytics

Non-transactional Analytics, Part 2

19y Neil Mason

Non-transactional Analytics, Part 2

The challenges inherent in measuring informational and other non-transactional Web sites. Part two of a series. Read More...

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Tech and Price Hinders Mobile Web Adoption
Data insights

Tech and Price Hinders Mobile Web Adoption

19y Enid Burns

Tech and Price Hinders Mobile Web Adoption

Broadband users, many of whom are early Internet adopters, resist using mobile phones to access the Internet due to technology and pricing hurdles. Re...

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Optimizing B2B-Demand Generation
Analytics

Optimizing B2B-Demand Generation

19y Bryan Eisenberg

Optimizing B2B-Demand Generation

Fishing for B2B leads with a free download? Here's how to optimize the offer. Read More...

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Big Results From Big Events
Actionable Analysis

Big Results From Big Events

19y Heidi Cohen

Big Results From Big Events

Seven ways to engage consumers and drive revenue. Read More

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Targeting the Social Behavior
Data insights

Targeting the Social Behavior

19y Andy Chen

Targeting the Social Behavior

Tap into social networks to reach consumers online. Read More

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Latino Population Slow to Adopt Web
Audience

Latino Population Slow to Adopt Web

19y Enid Burns

Latino Population Slow to Adopt Web

Internet adoption among U.S. Latino population is hindered by language, education, and generational factors. Read More...

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Analytics Tool ROI
Analytics

Analytics Tool ROI

19y Jason Burby

Analytics Tool ROI

Why calculating the ROI of an analytics tool is likely putting the cart before the horse. Read More...

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Top 50 Advertisers by Media Value in January, 2007
Ad Industry Metrics

Top 50 Advertisers by Media Value in January, 2007

19y rumo

Top 50 Advertisers by Media Value in January, 2007

Top 50 Advertisers by Media Value in January, 2007 Read More...

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Building a B2B Home Page
Analytics

Building a B2B Home Page

19y Jack Aaronson

Building a B2B Home Page

A step-by-step guide to building a B2B Web site home page -- and a better site in the process. Read More...

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Q&A With Omniture's CEO
Actionable Analysis

Q&A With Omniture's CEO

19y Shane Atchison

Q&A With Omniture's CEO

More on why the analytics vendor is baking personalization and behavioral capabilities into its solution. Read More...

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Domain Registration Increased 32 Percent in One Year
Audience

Domain Registration Increased 32 Percent in One Year

19y Enid Burns

Domain Registration Increased 32 Percent in One Ye...

Domain registrations and DNS queries continue to grow as business and recreational applications are built on the Web. Read More...

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Post-Campaign Insights
Data insights

Post-Campaign Insights

19y Robin Neifield

Post-Campaign Insights

How to leverage the data once the campaign is over to inform both on- and offline marketing efforts. Read More...

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Non-transactional Analytics, Part 1
Analytics

Non-transactional Analytics, Part 1

19y Neil Mason

Non-transactional Analytics, Part 1

The challenges inherent in measuring informational and other non-transactional Web sites. Part one of a series. Read More...

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Internet Audience up 10 Percent Worldwide
Audience

Internet Audience up 10 Percent Worldwide

19y Enid Burns

Internet Audience up 10 Percent Worldwide

Global Internet audience is up 10 percent over last year. Read More...

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Mobile Content Usage is Higher in Developing Countries
Data insights

Mobile Content Usage is Higher in Developing Countries

19y Enid Burns

Mobile Content Usage is Higher in Developing Count...

Third World country mobile users are more content and feature focused than their counterparts in developed countries. Read More...

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Below the Tip of the Iceberg
Analytics

Below the Tip of the Iceberg

19y Bryan Eisenberg

Below the Tip of the Iceberg

Just because prospects don't know how to search the way you hope they will doesn't mean they aren't qualified and ready to buy. Read More...

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What's Up With Widgets?
Actionable Analysis

What's Up With Widgets?

19y Heidi Cohen

What's Up With Widgets?

Seven ways to use widgets in online marketing. Read More

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The 'It' Couple: Behavioral Targeting and Video, Part 1
Data insights

The 'It' Couple: Behavioral Targeting and Video, Part 1

19y Anna Papadopoulos

The 'It' Couple: Behavioral Targeting and Video, P...

Is there a role for behavioral targeting in midst of the online video revolution? Part one of a series. Read More...

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The Deadly Duo: Spam and Viruses, January 2007
Data insights

The Deadly Duo: Spam and Viruses, January 2007

19y Enid Burns

The Deadly Duo: Spam and Viruses, January 2007

Arrests, convictions rise while threats still abound on the Web. Read More...

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