Horizontal Browsing
Analytics

Horizontal Browsing

19y Jack Aaronson

Horizontal Browsing

Time to talk browser behavior -- and its effect on online sales. Read More...

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Active Home Internet Users by Country, December 2006
Audience

Active Home Internet Users by Country, December 2006

19y Enid Burns

Active Home Internet Users by Country, December 20...

The number of active home Internet users by country for December 2006. Read More...

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Why Convergence Is Inevitable
Actionable Analysis

Why Convergence Is Inevitable

19y Shane Atchison

Why Convergence Is Inevitable

Why data analysis is moving from discrete to holistic -- and as a bonus, some fried chicken secrets. Read More...

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Families Entrenched in Technology
Audience

Families Entrenched in Technology

19y Enid Burns

Families Entrenched in Technology

The Internet and other technologies are an integral part of a family's functional and entertainment activities. Read More...

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The Behavioral Targeting Year in Review, Part 2
Data insights

The Behavioral Targeting Year in Review, Part 2

19y Robin Neifield

The Behavioral Targeting Year in Review, Part 2

Growth brings challenges. So, all you publishers and networks out there, how will you help us cope? Read More...

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Customer Loyalty Improves Retention, Part 1
Analytics

Customer Loyalty Improves Retention, Part 1

19y Neil Mason

Customer Loyalty Improves Retention, Part 1

Retention marketing is converting customers twice, without having to acquire them twice. Read More...

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The Deadly Duo: Spam and Viruses, December 2006
Data insights

The Deadly Duo: Spam and Viruses, December 2006

19y Enid Burns

The Deadly Duo: Spam and Viruses, December 2006

E-mail threats and malicious code continued to proliferate. Read More...

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Video Webcasts Garner Viewers
Audience

Video Webcasts Garner Viewers

19y Matthew G. Nelson

Video Webcasts Garner Viewers

Webcasts of live events hold audiences for about 39 minutes for each hour-long event. Read More...

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The Value of Online Traffic
Analytics

The Value of Online Traffic

19y Bryan Eisenberg

The Value of Online Traffic

Your traffic costs way less than what it's worth. What are you going to do about it? Read More...

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Develop Supplemental Content Revenue Streams
Actionable Analysis

Develop Supplemental Content Revenue Streams

19y Heidi Cohen

Develop Supplemental Content Revenue Streams

Thirteen ways to drive ancillary revenues. Read More...

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Top U.S. Parent Companies and Stickiest Brands on the Web, December 2006
Audience

Top U.S. Parent Companies and Stickiest Brands on the Web, December 2006

19y Enid Burns

Top U.S. Parent Companies and Stickiest Brands on ...

A look at which brands get visitors, and which ones keep users engaged the longest at home and work. Read More...

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Behavior Under the Planning Microscope, Part 2: Social Network
Data insights

Behavior Under the Planning Microscope, Part 2: Social Network

19y Andy Chen

Behavior Under the Planning Microscope, Part 2: So...

What human behaviors power the formation of social networks, and what are their long-term implications for planners? Part two of a series. Read More...

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Video: Makes Everything Better?
Analytics

Video: Makes Everything Better?

19y Jason Burby

Video: Makes Everything Better?

Online video's cool, alright. Here's how to determine whether it's going to benefit your Web site. Read More...

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Advertising Placements by Industry and Top Sponsored Links, December 2006
Ad Industry Metrics

Advertising Placements by Industry and Top Sponsored Links, December 2006

19y rumo

Advertising Placements by Industry and Top Sponsor...

Advertising Placements by Industry and Top Sponsored Links, December 2006 Read More...

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Solving Channibalism: Embrace It, Then Trace It
Analytics

Solving Channibalism: Embrace It, Then Trace It

19y Jack Aaronson

Solving Channibalism: Embrace It, Then Trace It

Coping with customers who refuse to be confined to one channel to research, browse, and buy. Read More...

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Proto-Analytics for 2007
Actionable Analysis

Proto-Analytics for 2007

19y Shane Atchison

Proto-Analytics for 2007

Where Web analytics might be heading this year. Read More

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The Behavioral Targeting Year in Review, Part 1
Data insights

The Behavioral Targeting Year in Review, Part 1

19y Robin Neifield

The Behavioral Targeting Year in Review, Part 1

Networks, portals, and individual sites all saw changes in behavioral targeting over the past year. Read More...

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Metrics for Non-Transactional Web Sites
Analytics

Metrics for Non-Transactional Web Sites

19y Neil Mason

Metrics for Non-Transactional Web Sites

How do you measure success or improvement on the vast majority of Web sites where there's no transaction or direct financial benefit? Read More...

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Top 50 Advertisers by Media Value in November, 2006
Ad Industry Metrics

Top 50 Advertisers by Media Value in November, 2006

19y rumo

Top 50 Advertisers by Media Value in November, 200...

Top 50 Advertisers by Media Value in November, 2006 Read More...

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Delete Your E-Mail List
Analytics

Delete Your E-Mail List

19y Bryan Eisenberg

Delete Your E-Mail List

Why we pulled up our list of 40,000 e-mail subscribers -- and hit "delete!" Read More...

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E-Commerce Spending Up for 2007 Holiday and Year
Audience

E-Commerce Spending Up for 2007 Holiday and Year

19y Enid Burns

E-Commerce Spending Up for 2007 Holiday and Year

Online shopping topped $102 billion in 2006, up 24 percent over the previous year. Read More...

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Shopping Cart Abandonment and What to Do About It
Actionable Analysis

Shopping Cart Abandonment and What to Do About It

19y Heidi Cohen

Shopping Cart Abandonment and What to Do About It

Less shopping cart abandonment leads to more sales, right? It's not that simple. Read More...

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A Whole New World: Behavioral Targeting 2007
Data insights

A Whole New World: Behavioral Targeting 2007

19y Anna Papadopoulos

A Whole New World: Behavioral Targeting 2007

What we've learned, and where we're going. Read More...

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Active Home Internet Users by Country, November 2006
Audience

Active Home Internet Users by Country, November 2006

19y Enid Burns

Active Home Internet Users by Country, November 20...

The number of active home Internet users by country for the month of November 2006. Read More...

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Web Analytics: New Year - New Opportunities
Analytics

Web Analytics: New Year - New Opportunities

19y Jason Burby

Web Analytics: New Year - New Opportunities

How to surmount the top five Web analytics hurdles. Read More...

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Online Social Networks Favored by Gay, Lesbian, and Bi Population
Audience

Online Social Networks Favored by Gay, Lesbian, and Bi Population

19y Enid Burns

Online Social Networks Favored by Gay, Lesbian, an...

Online social media are frequented by a higher percentage of gay, lesbian, and bisexual individuals than their heterosexual counterparts. Read More...

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Loyalty, CRM, E-mail, User Experience and More: 2006 in Review
Analytics

Loyalty, CRM, E-mail, User Experience and More: 2006 in Review

19y Jack Aaronson

Loyalty, CRM, E-mail, User Experience and More: 20...

Lessons learned about effectively selling stuff online. Read More...

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