Marketing Execs Excel -- To A Fault
Ad Industry Metrics

Marketing Execs Excel -- To A Fault

20y Enid Burns

Marketing Execs Excel -- To A Fault

Product marketing and management executives rely on Microsoft Excel spreadsheets -- and gut instinct -- to make business-changing decisions. Read More...

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The Deadly Duo: Spam and Viruses, May 2006
Data insights

The Deadly Duo: Spam and Viruses, May 2006

20y Enid Burns

The Deadly Duo: Spam and Viruses, May 2006

Employee spam management accounts for up to 12.5 percent of lost time on the job, while false positives pose problems in business and personal matters...

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A Unified Virgin
Analytics

A Unified Virgin

20y Jack Aaronson

A Unified Virgin

Every customer touch point needs to reinforce your brand and your voice. It takes just one employee who doesn't understand this to dissolve your brand...

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Active Home Web Use by Country, May 2006
Audience

Active Home Web Use by Country, May 2006

20y Enid Burns

Active Home Web Use by Country, May 2006

The active home Web population grew by over 3 million users in April. Read More...

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Web Marketing 7,000 Miles Away
Actionable Analysis

Web Marketing 7,000 Miles Away

20y Shane Atchison

Web Marketing 7,000 Miles Away

How different is Web analytics in Latin America? Read More

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Marketers Push Toward Integrated Marketing Campaigns
Ad Industry Metrics

Marketers Push Toward Integrated Marketing Campaigns

20y Enid Burns

Marketers Push Toward Integrated Marketing Campaig...

Many marketers prep campaigns to go out across all channels, but they aren't always satisfied with the end results. Read More...

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Behavioral Marketing: More Than Just Targeting
Data insights

Behavioral Marketing: More Than Just Targeting

20y Robin Neifield

Behavioral Marketing: More Than Just Targeting

The audience is only one part of a much larger equation. Read More...

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Specialized Reporting and Analysis Tools, Part 2
Analytics

Specialized Reporting and Analysis Tools, Part 2

20y Neil Mason

Specialized Reporting and Analysis Tools, Part 2

As an organization's needs develop, so too does the need for more powerful reporting and analysis tools. Part two of a series. Read More...

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Family Plans Boost Mobile Growth
Data insights

Family Plans Boost Mobile Growth

20y Enid Burns

Family Plans Boost Mobile Growth

Over 80 percent of teens subscribe to mobile family plans, while many entry-level handsets are purchased online. Read More...

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The Seven Biggest Online Marketing Mistakes
Analytics

The Seven Biggest Online Marketing Mistakes

20y Bryan Eisenberg

The Seven Biggest Online Marketing Mistakes

Something's wrong. There's a widening chasm between buyers and sellers. Read More...

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Measuring Online Video Ads
Actionable Analysis

Measuring Online Video Ads

20y Heidi Cohen

Measuring Online Video Ads

Five metrics for online video ads. Read More

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Too Many Digital Video Delivery Options
Audience

Too Many Digital Video Delivery Options

20y Enid Burns

Too Many Digital Video Delivery Options

The rush of video to the Web brings more delivery options than consumers care to use, as new portable devices with video playback capabilities come to...

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Understanding Behavior: Know What You Target
Data insights

Understanding Behavior: Know What You Target

20y Andy Chen

Understanding Behavior: Know What You Target

Planners must holistically understand what behaviors are from both the scientific and the technological perspective to develop sophisticated client st...

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Dynamic Prioritization: Taking Advantage of Web Opportunities
Analytics

Dynamic Prioritization: Taking Advantage of Web Opportunities

20y Jason Burby

Dynamic Prioritization: Taking Advantage of Web Op...

You measured and analyzed your data. You've discovered some meaningful changes. How do you prioritize the opportunities? Read More...

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Online Retail Revenues to Reach $200 Billion
Audience

Online Retail Revenues to Reach $200 Billion

20y Enid Burns

Online Retail Revenues to Reach $200 Billion

Revenues from online retail are expected to increase twofold from the $100 billion benchmark hit just three years ago. Read More...

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Effective Cross-Selling Online
Analytics

Effective Cross-Selling Online

20y Jack Aaronson

Effective Cross-Selling Online

The different types of online cross-and up-selling, and how, when, and where to employ each tactic. Read More...

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Broadband Market Still Poised for Growth
Data insights

Broadband Market Still Poised for Growth

20y Enid Burns

Broadband Market Still Poised for Growth

Broadband now services 60 percent of U.S. online households with signs of continued growth. Read More...

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Avoiding the Most Common Web Analytics Pitfalls
Actionable Analysis

Avoiding the Most Common Web Analytics Pitfalls

20y Shane Atchison

Avoiding the Most Common Web Analytics Pitfalls

A checklist for how to successfully create a culture of analysis within your organization and avoid the seven most common Web analytics pitfalls. Read...

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Top 50 Advertisers by Media Value in April, 2006
Ad Industry Metrics

Top 50 Advertisers by Media Value in April, 2006

20y rumo

Top 50 Advertisers by Media Value in April, 2006

Top 50 Advertisers by Media Value in April, 2006 Read More...

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The Internet Can Do Everything... But We Can't
Data insights

The Internet Can Do Everything... But We Can't

20y David Rittenhouse

The Internet Can Do Everything... But We Can't

Risks -- and rewards -- of behavioral targeting. Read More...

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Specialized Reporting and Analysis Tools, Part 1
Analytics

Specialized Reporting and Analysis Tools, Part 1

20y Neil Mason

Specialized Reporting and Analysis Tools, Part 1

As an organization's needs develop, so too does the need for more powerful reporting and analysis tools. Part one of a series. Read More...

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World Cup Traffic Scores Worldwide Audience
Audience

World Cup Traffic Scores Worldwide Audience

20y Enid Burns

World Cup Traffic Scores Worldwide Audience

Traffic to Yahoo's Official World Cup site attracted close to 6 million unique visitors in April. European's account for about half the traffic. Read ...

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Do You Want Traffic or Business?
Analytics

Do You Want Traffic or Business?

20y Bryan Eisenberg

Do You Want Traffic or Business?

People say they want traffic, but what they really want is business. That makes traffic quality the whole burrito. Read More...

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The Deadly Duo: Spam and Viruses, April 2006
Data insights

The Deadly Duo: Spam and Viruses, April 2006

20y Enid Burns

The Deadly Duo: Spam and Viruses, April 2006

Anti-spam firm Blue Security was shuttered when a spammer issued DOS attacks, threatening the company and affecting operations of some of its users. R...

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How to Make Podcasting Work for You
Actionable Analysis

How to Make Podcasting Work for You

20y Heidi Cohen

How to Make Podcasting Work for You

OK, so podcasting isn't that measurable. Marketers can still leverage this new channel now. Read More...

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Tracking Mobile TV Audiences
Data insights

Tracking Mobile TV Audiences

20y Enid Burns

Tracking Mobile TV Audiences

Cell phone users subscribing to mobile TV service make up 1.2 percent of the U.S.'s mobile population. Read More...

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Behavioral Targeting in the International Realm, Part 2
Data insights

Behavioral Targeting in the International Realm, Part 2

20y Anna Papadopoulos

Behavioral Targeting in the International Realm, P...

What's going on in behavioral marketing beyond the borders? Two of the major players in the space help us catch up. Last of a series. Read More...

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