Four weeks out is the best time for a theatrical release campaign to capture a movie-going audience. Read More...
View articleIt's the age of online behavioral segmentation and targeting. Does gender still matter? Read More...
View articleThree best practices to ensure data accuracy -- and help you keep your New Year's resolutions. Read More...
View articleTop 50 Advertisers by Media Value in November, 2005 Read More...
View articleFour areas of interactive marketing that will change and offer you opportunities to increase ROI. Read More...
View articleDecember closed the book on a year with a significant increase in the number of targeted attacks on businesses and organizations. Read More...
View articleAn executive crash course in Web analytics. Third of a six-part series. Read More...
View articleCustomer satisfaction among online shoppers slid four points between spring and the end of the year. Read More...
View articleThis is an investment in not only a company but also an important growth area of the online advertising marketplace. Read More...
View articleCookies are back in the news, and the debate surrounding them has kicked into high gear in the U.S. Can the European Union's position on cookies help ...
View articleHigh-tech firms move to clearer and cleaner privacy practices with opt-in programs and restricted data sharing. Read More...
View articleToo many may cause you to lose focus. Too few will result in lost prospects. Read More...
View articleSeven resolutions and a promotional calendar to plan the coming year. Read More...
View article2005 ended with increased sales for the year and the holiday season. Read More...
View articleThe highest percentage of U.S.-based Internet users are in the 35-44 age group. Read More...
View articleEducating agencies and their clients is key to behavioral targeting's success. Read More...
View articleFour KPIs every marketer can leverage right now to identify opportunities and improve results. Read More...
View articleThe U.K. surpassed France in broadband lines late in 2005, while the U.S. led all other countries. Read More...
View articleJack learned -- the hard way -- customers may think you're personalizing content when you're not. Read More...
View articleThanks to great analytics, you identified opportunities to optimize your site. How to prioritize those opportunities based on their value. Read More...
View articleThe gender gap is closing online as more finite Internet population demographic trends emerge. Read More...
View articleBrazil, Spain, and France continue to increase the number of home Internet users. Read More...
View articleWhy 2005 can be considered a success for behavioral targeting, and a glimpse at what 2006 may bring to the space. Read More...
View articleWeb analytics is emerging as a distinct marketing analysis practice. Where it's been in 2005, and where it's going in 2006. Read More...
View articleAs Christmas approaches, online shopping winds down a record year. But not in New York, where shoppers hit the Web during the transit strike. Read Mor...
View articleExecuted properly, these ideas can make you a hero. Read More...
View articleCustomer satisfaction with online retailers trended down in mid-December. Read More...
View article