We've rounded up this year's best ecommerce statistics, just in time for Christmas. Read More...
View articleYes, it’s just six weeks until Christmas, and therefore it's too late for any major site changes. Read More...
View articleAsda this week announced that it would be introducing an new click and collect service, called ToYou. The difference with this collect in store servic...
View articleDespite increasing advice on the web that highlights how to implement a great social customer service strategy, so many brands are getting it totally ...
View articleBrand storytelling is about pushing out a consistent and authentic message which builds up a complete and trustworthy image of your company. It’s what...
View articleWhat are some best practices to increase subscriber lists, enhance brand loyalty, and drive traffic to websites? Use these strategies to create and me...
View articleWith Black Friday just over two weeks away, it seems that shoppers are buying into it, even if some retailers have been reluctant. Read More...
View articleInstagram has transformed into a global community of consumers and brands with over 400 million members who share more than 80 million photos and vide...
View articleTo what degree does neuroscience affect content marketing? Here's how neuromarketing insights can influence effective storytelling tactics and ultimat...
View articleAdWords is changing faster than ever. But is your account getting the testing and attention it needs? Read More...
View articleIn addition to modifying how tags are managed and where they are placed, you can refine your analytics strategy and improve data collection accuracy b...
View articleFlucamp - a company that carries out paid clinical medical trials - keeps appearing on my newsfeed, but instead of annoying me like other ‘suggested p...
View articleMarketers have all kinds of tools at their fingertips, but email marketing remains one of the most powerful. Here we unpick how to write and send a gr...
View articlePure play retailers have no excuse when it comes to offering top-notch online experiences, they were born in the digital world and don’t have th...
View articleWhen people are annoyed about a service, they take to Twitter to complain. This means it is absolutely essential that a competent social customer serv...
View articleAd blockers are on the rise and, while I have sympathies for some publishers, others provide such an awful, intrusive experience for the user that it'...
View articleTwitter has lost close to $15 billion in market value in the last six months, as the platform is becoming increasingly perceived as Instagram and Face...
View articleIt’s not even Halloween, yet research into this year’s Christmas shopper habits is beginning to surface. Aside from the obvious (more people are shopp...
View articleDoes each supermarket’s social customer service strategy reflect its brand image and demographic? What quality of social customer service are differen...
View articleBecause content engagement is difficult to measure with concrete accuracy, brands must initiate and moderate genuine conversations to validate contact...
View articleShop Direct Group announced record profits this week, as its focus on digital transformation begins to bear fruit. The retailer, which is behind the V...
View articlePerhaps it’s because I’m an only-child and I relate to the arrogant way Apple products swagger around like they own place, believing their own hype an...
View articleWhat can other retailers learn about mobile commerce from Schuh and Argos? Last week I looked at a report on the mobile usability of 15 UK retailers&...
View articleIncorporating loyalty programs into marketing campaigns will not only encourage repeat business, but they also present an opportunity to collect a div...
View articleArgos has been held up by myself and others as a great case study of a company which has transformed itself into an organisation which is thriving in ...
View articleWhat are the different audiences for each of John Lewis’ fast-growing social channels, and how does the retailer appeal to them? Read More...
View articleMobile commerce growth continues, but are retailers meeting customer expectations and providing the best possible user experience? Read More...
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