Facebook will share ad revenue with video creators in a bid to pinch ad budgets from video sharing giant YouTube. From the autumn video creators will ...
View articleCross-device targeting is evolving but still remains in its early stages. Read More...
View articleData has an indispensable role to play in the fusion of programmatic and creative. Read More...
View articleNew figures from the YouGov/Cebr Consumer Confidence Index shows that confidence has dipped over the last month, down from 113.7 in May to 112.1 in Ju...
View articleDon't get stuck in this traditional paradigm. Use cross-channel data for a more holistic understanding of attribution. Read More...
View articleModern marketers embrace analytics as critical to their business operations - that's a given. Read More...
View articleThe Super Bowl's most popular ad was a hit on social media, but there was a lack of relevance that didn't translate to a brand lift, according to rece...
View articleA new study out of the University of Pennsylvania has found that consumers feel they have no choice but to give up data, and that brands may use data ...
View articleInterestingly, only 44% of Brits are conscious that most websites are free due to adverts. Read More...
View articleWhile 39 percent of of marketing executives say that social media data isn't useful, some industry insiders believe that social media is the best way ...
View articleThe people behind ad fraud are so sophisticated, it's impossible to stop them completely. However, the availability of data gives companies a greater ...
View articleLinkedIn currently has over 350m users worldwide - with 15m users in the UK alone - and is currently by far the most popular B2B networking tool. How ...
View articleCMOs must consider how technologies powered by data science will enable them to become owners of customer insight and revenue accountability. Read Mor...
View articleIn this Q&A, Joseph Essas, OpenTable's chief technology officer, explains how he and his team use data to provide value for both diners and restau...
View articleThe UK's Honest Café automated shops tap into cloud-powered cognitive computing to analyze Big Data. Read More...
View articleA new study from PwC found that 85% of Chinese consumers choose a digital channel as the first step for product research. Read More...
View articleCustomers crave rich experiences within mobile apps. But marketers can’t deliver these experiences without real-time app agility and optimization. Rea...
View articleCombining location-based data with other types of data, such as app and purchase, helped the three brands launch successful mobile campaigns, accordin...
View articleShortly before VR is available to the public, the Apple Watch breathed life back into wearables. Could VR be the next big one, or are the two technolo...
View articleThe way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environm...
View articleData is the heart of market exploration today. Now more than ever before, CMOs have access to petabytes of customer information and dozens of analytic...
View articleIn this roundup, senior marketing executives from Assurant Solutions, Host Analytics, OpenTable and WeCareCard, talk about the way data is changing th...
View articleCompanies that are honest about their data practices are more likely to build trust with consumers. Read More...
View articleApple's long-awaited music music service, Apple Music will be officially released on Tuesday. Read More...
View articleHow to achieve that one-to-one connection as your customers navigate across channels. Read More...
View articleCompetitive intelligence is a hot topic, but how are small businesses using this data to grow? Read More...
View articleThe most successful mobile marketing campaigns have seven things in common, according to the experts. Here the team at Swrve tells .rising what they a...
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