In conversations about Big Data, programmatic advertising or how creepy it is that companies follow you around the Internet, columnist Jim Sterne does...
View articleThe final quarter of 2013 was the biggest in paid search advertising history according to the latest global data from digital marketing technology lea...
View articleBolstered by content marketing, advertising, big data and mobile marketing, experts explore what the next 12 months will look like for the digital mar...
View articleAdobe has integrated two key products in their Marketing Cloud service: Adobe Campaign (for analytics) and Adobe Experience Manager (for content). In ...
View articleIt's a long hard battle to the top, but Amazon.com pulled it off to be awarded the most popular kid in class, beating digital giants such as Netflix, ...
View articleHave a read of this great independent opinion piece on 2014 mobile advertising predictions by Victor Milligan, CMO Nexage, who offers his thoughts on ...
View articleWill 2014 be the year that marketing analytics goes mainstream, not just for data scientists, but marketers themselves? Read More...
View articleOnline content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online conte...
View articleA growing number of companies are realizing they are doing business in a brave new world, where marketing to consumers can't be left to their online r...
View articleIt definitely looks like it pays to stay purely digital these days, as the innovative minds behind ASOS continue to defy high-street tradition to ensu...
View articleNew research from Pew Internet has revealed the growing extent to which adults are now diversifying their online presence. According to the data, 73% ...
View articleAs one of the fastest growing industries in the world, the skills associated with a successful digital marketing career are always changing. Check out...
View articleWhat we most need now is to become an informed and educated consumer of data; it is only when we have the right information that we can make better an...
View articleMarketing automation has no agenda except to respond to data and seek a return on marketing content. As marketers get familiar with its successes, mar...
View articleAccording to new data from Deloitte, the number of text messages being sent in the UK is at an all-time low, as free instant message apps such as What...
View articleTo give customers an amazing digital experience, there are four questions we need to ask. Read More...
View articleWhen was the last time you and your executives watched users try to find things on your mobile experience? Read More...
View articleAttribution models are a notoriously complicated topic, but many so-called branding campaigns can now be carefully measured with more advanced attribu...
View articleColumnist Tim Nichols interviews Tealium co-founder and president Ali Behnam, who shared his insight and tips on tag management. Read More...
View articleWith more than 75% of companies currently investing in content marketing and even more due to take advantage of what it can offer in the next 12 mont...
View articleMark Ryan is optimistic we will see the pace of advancement in the web analytics world accelerate. See his top 10 potential trends for the next 12 mon...
View articleSocial network advertising spending in North America will be the highest over the next two years, eMarketer says. Read More...
View articleThe moment every gTLD applicant has been waiting for is finally here - the first ones will launch this year. These are the top 10 gTLDs to watch in 20...
View articleBusinesses can make great gains by optimizing their site copy, content and headlines. Here are six tools to help you get started on this critical aspe...
View articleNew data emerging from a year-long study has revealed that consumers swap devices an average of 21 times in an hour when at home, highlighting new pat...
View articleTake a look at this great article by Vyacheslav Polonski, who discusses the growing ephemerality, verticalisation and transparency due to characterise...
View articleMichael Smith, chief commercial officer for Singtel Advertising, talks about the company's commitment to tap big data. See how his team plan to use da...
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