A study found that 99% of sales generated from online branding ad campaigns on Facebook were from people who saw an ad but did not click through. Read...
View articleBranded content campaign for Sorel boots on fashion site DailyCandy has generated 74,000 impressions on Twitter for the #getyourbootsdirty hashtag and...
View articleMore than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts se...
View articleThough more women are on Facebook, marketers allocate more budget targeting men, who see more ads, click more, and cost less. Read More...
View articleThe Las Vegas show company is shifting money away from traditional channels to social, and plans to run most of its fall campaign on Facebook, replica...
View articleThree implications on how the region would react to the Salesforce Marketing Cloud. Read More...
View articleRPA's new VP and director of creative social media, J Barbush, seeks passionate everyday brand fans. Read More...
View articleAmong other things, the L2 report on sportswear brands compared Google search volume to Facebook fans, finding Converse "overachieved" by this metric....
View articleBrands like Starbucks, Nike, NFL, Ford and political figures including Mitt Romney, Ann Romney, Michelle Obama, and Joe Biden are early adopters of Tw...
View articleThe car company hopes to present itself in a new light to a different audience with contest on Pinterest. Read More...
View articleTwitter Parties, promotional events targeting moms and parents, have become a Twitter-based cottage industry for mom bloggers. Pinterest Parties could...
View articleAs an official Twitter partner, Mass Relevance has access to Twitter's data-laden firehose and is making custom platforms designed for clients includi...
View articleAs you look at your own social platform, ask yourself: Are your customers responding to questions that you've asked on your Facebook page or are you r...
View articleThe company said it is conducting a "small test" serving ads in mobile apps outside of Facebook. Read More...
View articleToday, Volkswagen of America launched a new brand campaign and site that's fueled by Facebook. Read More...
View articleCampaign relies on digital entrepreneurs from Gilt, Pandora and Pitchfork to spur consumer engagement on Twitter, Pinterest, Instagram and YouTube. Re...
View articleAdobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social medi...
View articleRocket Fuel also is a Facebook API ad partner, and said it expects the exchange partnership to be good for brand advertisers. Read More...
View articleVisual content is the consistent thread across the sites and tools that are growing. Read More...
View articleHere's an integrated email and social strategy based on how we approach it for our clients. Read More...
View articleDigital-only effort by Crispin, Porter + Bogusky also includes a Pinterest-centric website with boards that range from food and cocktail recipes to up...
View articleChrysler also is streamlining its Facebook presence, and stopped posting to its Town & Country page in July. Read More...
View articleThink of your social channels as business dinners – yes, you’ll talk a little business, but you’ll talk about your personal lives as well. You’re ther...
View articleBing's social marketing team, along with Waggener Edstrom has been working with HerCampus to make the search brand more acceptable and relevant to col...
View articleTencent's up and coming WeChat mobile platform may become a game changer in the Chinese SNS landscape. Read More...
View articleDigital agency execs say marketers stand to benefit from Twitter's API changes and Certified Products Program. Read More...
View articleSponsored Twitter Parties are trending, and mommy bloggers are fueling the phenomenon. Read More...
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