Travel Association Aims Economic Message Online to Conventions and Beyond
Marketing

Travel Association Aims Economic Message Online to Conventions and Beyond

14y Kate Kaye

Travel Association Aims Economic Message Online to...

U.S. Travel Association has been running Twitter, Google search and YouTube video ads to push its pro-tourism message to government decision-makers, m...

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Ben & Jerry's Gets Sex Appeal with Matchmaking Facebook App
Ecommerce

Ben & Jerry's Gets Sex Appeal with Matchmaking Facebook App

14y Joan Voight

Ben & Jerry's Gets Sex Appeal with Matchmaking...

More than 20,000 people signed up for a tongue-in-cheek app promoting Greek frozen yogurt within three weeks. Read More...

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Facebook Cracks Down on Like Fraud
Social

Facebook Cracks Down on Like Fraud

14y Shaun Nichols

Facebook Cracks Down on Like Fraud

Social networking giant aims to remove phony "Likes" in part to rid site of malware. Read More...

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RNC's Own Site Spotlights Anti-Romney Tweets
Marketing

RNC's Own Site Spotlights Anti-Romney Tweets

14y Kate Kaye

RNC's Own Site Spotlights Anti-Romney Tweets

Like the Romney camp last week, the RNC bought today's Promoted Trend on Twitter, as the Obama camp aims for Democratic Convention fundraising via hom...

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Pinterest and Instagram Drive Traffic to Social Commerce Sites in Asia [Study]
Asia

Pinterest and Instagram Drive Traffic to Social Commerce Sites in Asia [Stu...

14y Adaline Lau

Pinterest and Instagram Drive Traffic to Social Co...

Expect to see a proliferation of niche social networks over the next 12 months. Read More...

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Bing Adds Facebook Photo Search
Social

Bing Adds Facebook Photo Search

14y Thom Craver

Bing Adds Facebook Photo Search

Bing has now added the ability to search for photos shared by all your Facebook friends. Read More...

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Advertisers Gain Interest-Based Targeting on Twitter
Social

Advertisers Gain Interest-Based Targeting on Twitter

14y Matt Kapko

Advertisers Gain Interest-Based Targeting on Twitt...

Twitter now offers a new targeting option that includes more than 350 interests. Read More...

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Facebook, Twitter, and CRM: Achieve Escape Velocity
Social

Facebook, Twitter, and CRM: Achieve Escape Velocity

14y Dave Evans

Facebook, Twitter, and CRM: Achieve Escape Velocit...

As you push past social media marketing and into social CRM, you must take a look at your tools, your team, and your strategy. Read More...

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Pinterest's and Instagram's Global Market Share Grows
Audience

Pinterest's and Instagram's Global Market Share Grows

14y Search Engine Watch

Pinterest's and Instagram's Global Market Share Gr...

Pinterest and Instagram are niche social media darlings, making massive gains in global market share over the last year. Read More...

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In India, Google Rules but Visitors Most Engaged on Facebook [Study]
Asia

In India, Google Rules but Visitors Most Engaged on Facebook [Study]

14y Adaline Lau

In India, Google Rules but Visitors Most Engaged o...

Google dominates India in reach but Facebook keeps visitors most engaged at an average of four hours, based on comScore June stats. Read More...

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Facebook Launches Sponsored Results Search Ads API
Paid Search

Facebook Launches Sponsored Results Search Ads API

14y Search Engine Watch

Facebook Launches Sponsored Results Search Ads API

Facebook delves deeper into search ads with the wider roll out of its Sponsored ads in search. Read More...

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Using Social Media to Increase Your Search Rank
Social

Using Social Media to Increase Your Search Rank

14y Jasmine Sandler

Using Social Media to Increase Your Search Rank

Web marketers and PR professionals must pay attention to how social media affects search, and ultimately how it can change the rules of online visibil...

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Gannett Enhances Social Media Strength With Blinq Media
Social

Gannett Enhances Social Media Strength With Blinq Media

14y Matt Kapko

Gannett Enhances Social Media Strength With Blinq ...

Today the traditional media player confirmed it has acquired Blinq Media, a long-time advertising partner with Facebook. Read More...

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Progressive Backs Flo Against Backlash With Facebook Campaign
Financial Services

Progressive Backs Flo Against Backlash With Facebook Campaign

14y Kate Kaye

Progressive Backs Flo Against Backlash With Facebo...

Insurance firm aims to stave off a consumer backlash against its brand and crimson-lipped spokes-character with Facebook campaign. Read More...

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Akin Isn't Dropping Out Say Web Ads as McCaskill Capitalizes on Twitter
Marketing

Akin Isn't Dropping Out Say Web Ads as McCaskill Capitalizes on Twitter

14y Kate Kaye

Akin Isn't Dropping Out Say Web Ads as McCaskill C...

Todd Akin's campaign aims to generate fundraising support following calls for him to drop out of the Missouri Senate race after his comment about rape...

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Social Media - Is Corporate Marketing Really Getting It?
Asia

Social Media - Is Corporate Marketing Really Getting It?

14y Stephen Hay

Social Media - Is Corporate Marketing Really Getti...

Is your social marketing an extension to PR? Consider these approaches to long-lasting relations with customers on social platforms. Read More...

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Cooking School and Popsicle Maker Compete in Facebook Marketing Contest
Social

Cooking School and Popsicle Maker Compete in Facebook Marketing Contest

14y Mary Lisbeth D'Amico

Cooking School and Popsicle Maker Compete in Faceb...

Ten finalists remain in an Amex Open sponsored contest for small businesses. Read More...

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EA Shifts TV and Print Budget to Facebook
Social

EA Shifts TV and Print Budget to Facebook

14y Matt Kapko

EA Shifts TV and Print Budget to Facebook

EA spent $2.75 million on Facebook for a seven-month campaign Read More...

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Avinash Kaushik: Only Great Metrics
Marketing

Avinash Kaushik: Only Great Metrics

14y Susan Kuchinskas

Avinash Kaushik: Only Great Metrics

Blunt digital marketer warns against chasing silly metrics such as wanting social media likes for likes sake. Read More...

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Facebook Tests News Feed Ads
Social

Facebook Tests News Feed Ads

14y Kate Kaye

Facebook Tests News Feed Ads

New offering lets advertisers infiltrate the news feed regardless of whether a friend has interacted with those brands. Read More...

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Networking Effectively in LinkedIn to Develop Business
Social

Networking Effectively in LinkedIn to Develop Business

14y Jasmine Sandler

Networking Effectively in LinkedIn to Develop Busi...

LinkedIn can be your best lead generator and networking tool if you follow these tips. Read More...

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Social Media Listening Made Simple
Analytics

Social Media Listening Made Simple

14y Brandon Cheung

Social Media Listening Made Simple

The average social media user listens more but are marketers doing the same? Read More...

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Brands Reflect and Score Olympics Facebook Apps
Marketing

Brands Reflect and Score Olympics Facebook Apps

14y Matt Kapko

Brands Reflect and Score Olympics Facebook Apps

Citi grabbed its most likes and most People Talking About This during the week ending August 2. Read More...

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Google+ Adds Custom URLs for Brands
Social

Google+ Adds Custom URLs for Brands

14y Shaun Nichols

Google+ Adds Custom URLs for Brands

Verified accounts will get the first pick of vanity addresses. Read More...

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Schlage's Branded Hunt Attracts Few Players, Many Fans
Social

Schlage's Branded Hunt Attracts Few Players, Many Fans

14y Joan Voight

Schlage's Branded Hunt Attracts Few Players, Many ...

Lock company uses Twitter gimmick to drive traffic on site. Read More...

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Federated Media Blends Ads Into Content With Suite
Social

Federated Media Blends Ads Into Content With Suite

14y Susan Kuchinskas

Federated Media Blends Ads Into Content With Suite

Levis, Absolut and Pepsi are currently using a product that automatically finds relevant content and includes a marketer's written or video content. R...

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FTC Finalizes Settlement With Facebook
Data insights

FTC Finalizes Settlement With Facebook

14y Madeline Bennett

FTC Finalizes Settlement With Facebook

Social giant agrees to biennial privacy audits and explicit user consent for data sharing. Read More...

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