On Guillen Crisis, Marlins Speak to Latinos Differently on Twitter
Marketing

On Guillen Crisis, Marlins Speak to Latinos Differently on Twitter

14y Kate Kaye

On Guillen Crisis, Marlins Speak to Latinos Differ...

Miami team takes nuanced approach to communicating on Twitter with Spanish speaking fans. Read More...

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After 'The Pitch,' Subway Wakes Up on Twitter
Social

After 'The Pitch,' Subway Wakes Up on Twitter

14y Christopher Heine

After 'The Pitch,' Subway Wakes Up on Twitter

Promoted Trend follows up ad agency-focused reality TV appearance. Read More...

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Facebook's Instagram Buy Boosts Mobile Strength
Social

Facebook's Instagram Buy Boosts Mobile Strength

14y Christopher Heine

Facebook's Instagram Buy Boosts Mobile Strength

$1 billion purchase shakes up social media scene. Read More...

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MTV Deploys DDB 'I Care' Button for Social Causes
Marketing

MTV Deploys DDB 'I Care' Button for Social Causes

14y Christopher Heine

MTV Deploys DDB 'I Care' Button for Social Causes

Brands can employ the button to encourage clearer user engagement around complex issues. Read More...

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9 Steps to Building a Content Marketing Strategy
Social

9 Steps to Building a Content Marketing Strategy

14y Krista Neher

9 Steps to Building a Content Marketing Strategy

Providing the right content when and where your consumers want it in a format that is easy for them to digest is key to content marketing. Read More...

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Lindt Places $10 Value on Easter Repins for Autism Cause
Social

Lindt Places $10 Value on Easter Repins for Autism Cause

14y Lisa Lacy

Lindt Places $10 Value on Easter Repins for Autism...

Pinterest Easter campaign raises money for Autism Speaks. Read More...

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Pinterest Could Be Key for Retailers, Study Says
Social

Pinterest Could Be Key for Retailers, Study Says

14y Kate Kaye

Pinterest Could Be Key for Retailers, Study Says

Experian also reports Facebook ads are getting 50 percent conversion rate for retail brands. Read More...

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Fab.com Doubles Facebook Referrals
Social

Fab.com Doubles Facebook Referrals

14y Susan Kuchinskas

Fab.com Doubles Facebook Referrals

Fashion e-tailer has leaned on the social site to dramatically increase customers. Read More...

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Twitter Sues Five Alleged Spammers
Data insights

Twitter Sues Five Alleged Spammers

14y Christopher Heine

Twitter Sues Five Alleged Spammers

Social company tries to protect its marketing waters. Read More...

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Social TV App Courts 'To Kill a Mocking Bird' Fans
Social

Social TV App Courts 'To Kill a Mocking Bird' Fans

14y Christopher Heine

Social TV App Courts 'To Kill a Mocking Bird' Fans

USA Network and Viggle plug into classic movie airing for charity. Read More...

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Should Facebook Marketers Seek South Dakota?
Social

Should Facebook Marketers Seek South Dakota?

14y Susan Kuchinskas

Should Facebook Marketers Seek South Dakota?

TBG Digital's data shows better click-through rates in the heartland. Read More...

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Facebook's Global Ambitions Lure Advertisers
Marketing

Facebook's Global Ambitions Lure Advertisers

14y Christopher Heine

Facebook's Global Ambitions Lure Advertisers

How the digital giant's worldwide march affects brands, agencies, and vendors. Read More...

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Social Media and Customer Care: Scale Up or Go Home
Social

Social Media and Customer Care: Scale Up or Go Home

14y Dave Evans

Social Media and Customer Care: Scale Up or Go Hom...

If understanding what your customers are saying about you is "right now," then the tools and processes to tackle social customer care at scale is "wha...

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GroupM Next Launches to Help Brands Use Emerging Platforms
Marketing

GroupM Next Launches to Help Brands Use Emerging Platforms

14y Susan Kuchinskas

GroupM Next Launches to Help Brands Use Emerging P...

Agency division to help clients make sense of hip startup tech. Read More...

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Havas Buys Stake in Crowd Sourcing Agency
Social

Havas Buys Stake in Crowd Sourcing Agency

14y Douglas Quenqua

Havas Buys Stake in Crowd Sourcing Agency

Victor & Spoils solicits ideas from writers, art directors and strategists around the world. Read More...

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Twitter Grows European Ad Sales Team
Marketing

Twitter Grows European Ad Sales Team

14y Christopher Heine

Twitter Grows European Ad Sales Team

Firm to hire staff in Dublin, Spain and The Netherlands to sell Promoted Products. Read More...

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Macy's Builds 'Social' Community for Customers
Social

Macy's Builds 'Social' Community for Customers

14y Anna Maria Virzi

Macy's Builds 'Social' Community for Customers

In Star Advisor program, retailer offers $5 monthly reward to active participants of its online community. Read More...

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Creek Ranch Closes Loop on Social Media
Social

Creek Ranch Closes Loop on Social Media

14y Susan Kuchinskas

Creek Ranch Closes Loop on Social Media

Resort uses Twitter to forge real-world relationships. Read More...

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How 'Mad Men' Measures Up on GetGlue
Media

How 'Mad Men' Measures Up on GetGlue

14y Christopher Heine

How 'Mad Men' Measures Up on GetGlue

An AMC sister show beat ad world fave by 3X for check-ins. Read More...

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Facebook Tests Self-Service Ad Upgrades
Social

Facebook Tests Self-Service Ad Upgrades

14y Christopher Heine

Facebook Tests Self-Service Ad Upgrades

Campaigns will include both precise and broad category targeting. Read More...

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The Pinterest Opportunity in Japan
Asia

The Pinterest Opportunity in Japan

14y Jeff Lippold

The Pinterest Opportunity in Japan

How can marketers capitalize on Pinterest opportunities here? Read More...

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Facebook Timeline Data: Brands Pin And Win
Social

Facebook Timeline Data: Brands Pin And Win

14y Christopher Heine

Facebook Timeline Data: Brands Pin And Win

New pages format lifts engagement by 46 percent, report says. Toyota and Red Bull are among beneficiaries. Read More...

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2012: The Rise of Social Business in Asia?
Asia

2012: The Rise of Social Business in Asia?

14y Jon Hoel

2012: The Rise of Social Business in Asia?

How marketers can help play a lead role in preparing an organization for social business. Read More...

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Facebook Offers Consulting to Automotive Brands
Social

Facebook Offers Consulting to Automotive Brands

14y Christopher Heine

Facebook Offers Consulting to Automotive Brands

Aamco is among brands getting help with pages. Read More...

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Measuring Facebook: Some Users Have Real-Time Insights Now
Social

Measuring Facebook: Some Users Have Real-Time Insights Now

14y Kate Kaye

Measuring Facebook: Some Users Have Real-Time Insi...

Facebook also developing a system linking engagement metrics to ads. Read More...

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Shorty Industry Awards 2012 Winners Announced
Social

Shorty Industry Awards 2012 Winners Announced

14y ClickZ News Staff

Shorty Industry Awards 2012 Winners Announced

UPDATED: Awards recognize business creativity, effectiveness in social media. Read More...

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Progressive's 'Flo' Gets More Social Game
Financial Services

Progressive's 'Flo' Gets More Social Game

14y Christopher Heine

Progressive's 'Flo' Gets More Social Game

Brand character leads "Sims Social" effort on Facebook and other initiatives. Read More...

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