Quaker Oats Enlists QR Codes, Facebook – and Nick Jonas
Data insights

Quaker Oats Enlists QR Codes, Facebook – and Nick Jonas

15y Christopher Heine

Quaker Oats Enlists QR Codes, Facebook – and Nick ...

Interactive campaign takes digital inside stores. Read More...

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Kidz Bop Launches Social Brand Pages With HarperCollins
Marketing

Kidz Bop Launches Social Brand Pages With HarperCollins

15y Kate Kaye

Kidz Bop Launches Social Brand Pages With HarperCo...

Kids music powerhouse has integrated with brands like Macy's and ConAgra's Kid Cuisine. Read More...

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Walmart Buys Ad Targeting Firm OneRiot
Ecommerce

Walmart Buys Ad Targeting Firm OneRiot

15y Christopher Heine

Walmart Buys Ad Targeting Firm OneRiot

Big box retailer's @WalmartLabs unit invests in digital marketing. Read More...

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5 Instagram Tactics for Brands
Social

5 Instagram Tactics for Brands

15y Rudi Leung

5 Instagram Tactics for Brands

Starbucks is using Instagram to engage with fans. Here's how your brand can do the same. Read More...

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Twitter Lets Brands Serve Ads to Non-Followers
Data insights

Twitter Lets Brands Serve Ads to Non-Followers

15y Zachary Rodgers

Twitter Lets Brands Serve Ads to Non-Followers

More reach for advertisers, more money for Twitter. Read More...

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Gowalla CEO: We Never Aimed to Be Like Foursquare
Data insights

Gowalla CEO: We Never Aimed to Be Like Foursquare

15y Christopher Heine

Gowalla CEO: We Never Aimed to Be Like Foursquare

Geo-social app reboots to get back to its original vision. Read More...

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Retailers Should Author Facebook Posts on Wednesday
Data insights

Retailers Should Author Facebook Posts on Wednesday

15y Christopher Heine

Retailers Should Author Facebook Posts on Wednesda...

Study contradicts research from earlier this year that said Sunday was best. Read More...

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Why Brands Need to Stay 'On' in a Digital World
Asia

Why Brands Need to Stay 'On' in a Digital World

15y Daniel Lee

Why Brands Need to Stay 'On' in a Digital World

How do you influence and reach potential customers especially when your official campaign may not be running? Consider these three factors. Read More...

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Nielsen: Social Media More Powerful Than God, er, Google
Social

Nielsen: Social Media More Powerful Than God, er, Google

15y Susan Kuchinskas

Nielsen: Social Media More Powerful Than God, er, ...

Facebook and other social platforms account for nearly a quarter of all time spent on the Internet. Read More...

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Few Facebook Users Share Brand Experiences
Data insights

Few Facebook Users Share Brand Experiences

15y Christopher Heine

Few Facebook Users Share Brand Experiences

Just 17 percent of respondents to a recent study said they share brand experiences on Facebook. Read More...

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Q&A: Kandace Hudspeth, McCann NY's New Head of Social and Digital
Social

Q&A: Kandace Hudspeth, McCann NY's New Head of Social and Digital

15y Zachary Rodgers

Q&A: Kandace Hudspeth, McCann NY's New Head of Soc...

Rising interactive star makes leap to idea house. Read More...

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Gallup: Aim Social Media Marketing at Loyalists, Not Prospects
Social

Gallup: Aim Social Media Marketing at Loyalists, Not Prospects

15y Joan Voight

Gallup: Aim Social Media Marketing at Loyalists, N...

Brands should letting existing fans spread the gospel on Facebook, Twitter and other platforms. Read More...

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Walgreens Donates Flu Shots Via Foursquare, Facebook
Social

Walgreens Donates Flu Shots Via Foursquare, Facebook

15y Christopher Heine

Walgreens Donates Flu Shots Via Foursquare, Facebo...

Retailer pledges up to 200,000 shots for those in need. Read More...

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GetGlue Creates Self-Serve Marketing Dashboard
Marketing

GetGlue Creates Self-Serve Marketing Dashboard

15y Lisa Lacy

GetGlue Creates Self-Serve Marketing Dashboard

Move comes after a summer of growth for social TV platform. Read More...

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What 2 Billion Smartphones Mean for Customer Service
Social

What 2 Billion Smartphones Mean for Customer Service

15y Dave Evans

What 2 Billion Smartphones Mean for Customer Servi...

Businesses must serve some - but not all - customers in social channels. Read More...

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Most Google + Users in Asia From Singapore and India
Asia

Most Google + Users in Asia From Singapore and India

15y Adaline Lau

Most Google + Users in Asia From Singapore and Ind...

Facebook continues to enjoy a strong presence in the social networking scene, according to Experian Hitwise. Read More...

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Twitter Ads: No Harm, No #Fail
Social

Twitter Ads: No Harm, No #Fail

15y Christopher Heine

Twitter Ads: No Harm, No #Fail

Study finds nearly 90 percent of users don't mind Promoted Tweets. Read More...

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Facebook Tests Ad Opt-Out Feature
Social

Facebook Tests Ad Opt-Out Feature

15y Christopher Heine

Facebook Tests Ad Opt-Out Feature

Could theoretically reduce impressions and lift click-throughs. Read More...

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Foursquare Check-In Specials Speak 5 New Languages
Media

Foursquare Check-In Specials Speak 5 New Languages

15y Christopher Heine

Foursquare Check-In Specials Speak 5 New Languages

Marketing copy to appear in Russian, Korean, Thai, Portuguese, and Bahasa. Read More...

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5 Instagram Tactics For Brands
Asia

5 Instagram Tactics For Brands

15y Rudi Leung

5 Instagram Tactics For Brands

Starbucks is using Instagram to engage with fans. Here's how your brand can do the same. Read More...

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Walgreens Rocks Facebook With OK Go
Social

Walgreens Rocks Facebook With OK Go

15y Christopher Heine

Walgreens Rocks Facebook With OK Go

Campaign targets college students. Read More

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Search Optimization Is Still Part of Social Media Marketing
Social

Search Optimization Is Still Part of Social Media Marketing

15y Liana Evans

Search Optimization Is Still Part of Social Media ...

Always remember that people search differently than they converse and social media communities aren't search engines. Read More...

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Older Facebook Users Click Ads, Younger Users 'Like'
Social

Older Facebook Users Click Ads, Younger Users 'Like'

15y Douglas Quenqua

Older Facebook Users Click Ads, Younger Users 'Lik...

Socialcode study uncovers gender and age discrepancies in Facebook ad interactions. Read More...

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Vivaki Applies Smelling Salts to Drowsy Ventures Unit
Marketing

Vivaki Applies Smelling Salts to Drowsy Ventures Unit

15y Zachary Rodgers

Vivaki Applies Smelling Salts to Drowsy Ventures U...

New director Alyson Hyder plans to go deeper in core areas of social, mobile, video, and data platforms. Read More...

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Blitz Purchases Big Method
Social

Blitz Purchases Big Method

15y Christopher Heine

Blitz Purchases Big Method

Clients like Pepsi and THQ will leverage Big Method’s social analytics tools. Read More...

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Telekom Malaysia and Lux Win Fans Through Social Gaming on Facebook
Asia

Telekom Malaysia and Lux Win Fans Through Social Gaming on Facebook

15y Adaline Lau

Telekom Malaysia and Lux Win Fans Through Social G...

A look at two case studies of social gaming campaigns. Read More...

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Facebook's Sponsored Stories Get Game
Social

Facebook's Sponsored Stories Get Game

15y Christopher Heine

Facebook's Sponsored Stories Get Game

Ads will appear in new app ticker. Read More

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