Facebook Seeks Opportunity in China
Asia

Facebook Seeks Opportunity in China

15y Adaline Lau

Facebook Seeks Opportunity in China

Facebook may team up with Baidu, China's largest search engine, to launch a social network in the country, according to news reports. Read More...

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Social Media Marketing: Build Your Chops
Social

Social Media Marketing: Build Your Chops

15y Dave Evans

Social Media Marketing: Build Your Chops

How do you stay current in social media and develop the skills you know you need and keep them up-to-date? Read More...

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Facebook Advertisers Pony Up Prize Money
Social

Facebook Advertisers Pony Up Prize Money

15y Christopher Heine

Facebook Advertisers Pony Up Prize Money

Brands increasingly offer cash giveaways as a means to boost "likes." Expedia, JC Penney, Super 8, and Excedrin are the latest examples. Read More...

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Facebook Ad Prices Rose 40 Percent in Q1
Data insights

Facebook Ad Prices Rose 40 Percent in Q1

15y Jack Marshall

Facebook Ad Prices Rose 40 Percent in Q1

Advertisers are investing more in Facebook ads, according to Efficient Frontier. Read More...

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Radio Shack Says Foursquare Users Spend 3.5X More
Social

Radio Shack Says Foursquare Users Spend 3.5X More

15y Christopher Heine

Radio Shack Says Foursquare Users Spend 3.5X More

Retailer extends geo-social campaign three months while national chains up their check-ins game. Read More...

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5 Tactics to Engage Your Fans on Facebook
Asia

5 Tactics to Engage Your Fans on Facebook

15y Rudi Leung

5 Tactics to Engage Your Fans on Facebook

Are you managing your company's Facebook brand page? Consider these 5 winning tactics. Read More...

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Eleven Links Facebook to ESPN.com for Callaway Golf
Social

Eleven Links Facebook to ESPN.com for Callaway Golf

15y Susan Kuchinskas

Eleven Links Facebook to ESPN.com for Callaway Gol...

As Masters Tournament kicks off, ESPN site visitors are invited to complete ad copy for venerable golf brand. Read More...

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Chipotle 'Wraps' Twitter Ad Around Amy Sedaris
Social

Chipotle 'Wraps' Twitter Ad Around Amy Sedaris

15y Christopher Heine

Chipotle 'Wraps' Twitter Ad Around Amy Sedaris

Burritos retailer buys Promoted Trend for "Wrap What You Love" effort. Read More...

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PepsiCo Talks Social After Soda Brand's Fall to Third Place
CPG

PepsiCo Talks Social After Soda Brand's Fall to Third Place

15y Christopher Heine

PepsiCo Talks Social After Soda Brand's Fall to Th...

Global director for digital says blaming decline on social media is wrong-headed. Read More...

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Radian6 Teams Up With Klout for Social Analytics
Actionable Analysis

Radian6 Teams Up With Klout for Social Analytics

15y Anna Maria Virzi

Radian6 Teams Up With Klout for Social Analytics

New tool also offers marketers options to extract and integrate demographic and other data. Read More...

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GameStop Puts Local Twist on Facebook Commerce
Social

GameStop Puts Local Twist on Facebook Commerce

15y Christopher Heine

GameStop Puts Local Twist on Facebook Commerce

Retailer incorporates store pick-up for Facebook orders. Read More...

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Facebook Users 'Like' Concise Posts And Long URLs
Social

Facebook Users 'Like' Concise Posts And Long URLs

15y Christopher Heine

Facebook Users 'Like' Concise Posts And Long URLs

Study offers messaging tips to fashion, retail, automotive, and sports marketers. Read More...

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Help! I Need a Social Media Strategy
Asia

Help! I Need a Social Media Strategy

15y Mandeep Grover

Help! I Need a Social Media Strategy

Having a social media strategy is a long-term plan that goes beyond your campaign cycle. Here are six tips and tricks to get you started. Read More...

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Twitter Debuts 'Follower Dashboard,' Opens Geotargeting Spigot
Social

Twitter Debuts 'Follower Dashboard,' Opens Geotargeting Spigot

15y Christopher Heine

Twitter Debuts 'Follower Dashboard,' Opens Geotarg...

New insights into follower demographics and actions. Read More...

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ClickZ Stats: Cross Promotions a Theme in Twitter Promo Trends
Social

ClickZ Stats: Cross Promotions a Theme in Twitter Promo Trends

15y Kate Kaye

ClickZ Stats: Cross Promotions a Theme in Twitter ...

Tech and telecom brands accounted for 39 percent of the Promoted Trends in March. Read More...

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New York Public Library Rings In Centennial With Foursquare Badge
Social

New York Public Library Rings In Centennial With Foursquare Badge

15y Lisa Lacy

New York Public Library Rings In Centennial With F...

Celebration also includes an alternate reality game as part of a weekend-long series of events in May. Read More...

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Building Solid Relationships in Social Media Communities
Social

Building Solid Relationships in Social Media Communities

15y Liana Evans

Building Solid Relationships in Social Media Commu...

Six tips to successfully engage consumers in social media communities. Read More...

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State Farm Says 'Hola' to Latinos on Facebook
Social

State Farm Says 'Hola' to Latinos on Facebook

15y Christopher Heine

State Farm Says 'Hola' to Latinos on Facebook

Insurance brand announces dedicated page for Hispanics on the social site. Read More...

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Kotex Seeks Girls' Help to Design New Pad
Social

Kotex Seeks Girls' Help to Design New Pad

15y Lisa Lacy

Kotex Seeks Girls' Help to Design New Pad

"Ban the Bland" initiative will use online design submissions as a starting point. Read More...

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Kraft Brings Back 'Real Women of Philadelphia'
CPG

Kraft Brings Back 'Real Women of Philadelphia'

15y Ken Liebeskind

Kraft Brings Back 'Real Women of Philadelphia'

Community video effort was a big hit last year, generating over 30 million recipe views. Read More...

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Q&A: Kraft Talks Twitter, 'Mac & Cheese TV'
Social

Q&A: Kraft Talks Twitter, 'Mac & Cheese TV'

15y Christopher Heine

Q&A: Kraft Talks Twitter, 'Mac & Cheese TV'

CPG brand says two-day campaign generated 10 million impressions. Read More...

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Verizon Takes a Big Twitter Shot for March Madness
Social

Verizon Takes a Big Twitter Shot for March Madness

15y Christopher Heine

Verizon Takes a Big Twitter Shot for March Madness

Verizon Wireless likely spent around $600,000 on Promoted Trend ads during the last month. Read More...

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McDonald's Tests Geotargeted Twitter Ads
Social

McDonald's Tests Geotargeted Twitter Ads

15y Christopher Heine

McDonald's Tests Geotargeted Twitter Ads

Quick-serve brand's Canadian division looks to increase followers via Promoted Accounts. Read More...

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Dairy Queen's Promoted Tweets Swing for the Fences
Social

Dairy Queen's Promoted Tweets Swing for the Fences

15y Christopher Heine

Dairy Queen's Promoted Tweets Swing for the Fences

Quick-serve chain targets baseball fans on Twitter. Read More...

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Walgreens Runs First National Foursquare Campaign
Ecommerce

Walgreens Runs First National Foursquare Campaign

15y Christopher Heine

Walgreens Runs First National Foursquare Campaign

Promotion underscores retailer's shift to digital. Read More...

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Is There Sharing in Baseball? MLB Hopes So
Media

Is There Sharing in Baseball? MLB Hopes So

15y Kate Kaye

Is There Sharing in Baseball? MLB Hopes So

The MLB Fan Cave is a physical location in Manhattan as well as a social-friendly content creation hub. Read More...

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Google's '+1' Lets Users Recommend Ads and Content
Data insights

Google's '+1' Lets Users Recommend Ads and Content

15y Jack Marshall

Google's '+1' Lets Users Recommend Ads and Content

Search giant follows Facebook's lead, allows users to recommend content and ads with "+1" button. Read More...

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