Designers, Sponsors Bring Fashion Week to the Masses
Data insights

Designers, Sponsors Bring Fashion Week to the Masses

15y Lisa Lacy

Designers, Sponsors Bring Fashion Week to the Mass...

Event is far less exclusive than in years past, thanks to online photo sharing and live streams. Read More...

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Building Your Customer Experience Dashboard
Analytics

Building Your Customer Experience Dashboard

15y Neil Mason

Building Your Customer Experience Dashboard

The five main classes of data and tools that sit in the customer experience ecosystem. Read More...

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Retailers Should Author Facebook Posts on Wednesday
Data insights

Retailers Should Author Facebook Posts on Wednesday

15y Christopher Heine

Retailers Should Author Facebook Posts on Wednesda...

Study contradicts research from earlier this year that said Sunday was best. Read More...

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Video and Travel Apps Drive Mobile Ads
Data insights

Video and Travel Apps Drive Mobile Ads

15y Susan Kuchinskas

Video and Travel Apps Drive Mobile Ads

Millennial Media finds growth in apps that are often used as travel booking tools. Read More...

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Few Facebook Users Share Brand Experiences
Data insights

Few Facebook Users Share Brand Experiences

15y Christopher Heine

Few Facebook Users Share Brand Experiences

Just 17 percent of respondents to a recent study said they share brand experiences on Facebook. Read More...

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Of a Quake and Twitter
Actionable Analysis

Of a Quake and Twitter

15y Andrew Edwards

Of a Quake and Twitter

Real people with real stories demonstrate why technology matters - and can be good for business and personal fulfillment. Read More...

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Groupon Expected to Respond to Lawsuit on Monday
Data insights

Groupon Expected to Respond to Lawsuit on Monday

15y Christopher Heine

Groupon Expected to Respond to Lawsuit on Monday

Sales force sues daily deals player in overtime pay dispute. Read More...

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Conversions: Whose Job Is It Anyway?
Analytics

Conversions: Whose Job Is It Anyway?

15y Bryan Eisenberg

Conversions: Whose Job Is It Anyway?

Who owns conversions in your organization? It might be time to find out. Read More...

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Web Analytics: 5 Tips to Avoid Client Overload
Analytics

Web Analytics: 5 Tips to Avoid Client Overload

15y Adrian Lee

Web Analytics: 5 Tips to Avoid Client Overload

Consider these factors to get your client excited about the upcoming analytics report. Read More...

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Nielsen's Online GRP System Gets Third-Party Stamp of Approval
Ad Industry Metrics

Nielsen's Online GRP System Gets Third-Party Stamp of Approval

15y Kate Kaye

Nielsen's Online GRP System Gets Third-Party Stamp...

The newly MRC-accredited ratings uses Facebook data to determine audience ages and gender. Read More...

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Riding the Wave: Syncing User Engagement With Marketing Messages
Data insights

Riding the Wave: Syncing User Engagement With Marketing Messages

15y Andrea Fishman

Riding the Wave: Syncing User Engagement With Mark...

How branded social media monitoring and website analytics can influence your marketing messaging. Read More...

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What's Your Social Media Marketing IQ?
Actionable Analysis

What's Your Social Media Marketing IQ?

15y Heidi Cohen

What's Your Social Media Marketing IQ?

Thirty social media marketing questions every marketer needs to ask. Read More...

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Most Google + Users in Asia From Singapore and India
Asia

Most Google + Users in Asia From Singapore and India

15y Adaline Lau

Most Google + Users in Asia From Singapore and Ind...

Facebook continues to enjoy a strong presence in the social networking scene, according to Experian Hitwise. Read More...

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Social Networks, Fads, Nostalgia
Analytics

Social Networks, Fads, Nostalgia

15y Jack Aaronson

Social Networks, Fads, Nostalgia

For every new social network that gets created, many more drop by the wayside. There is an untapped industry: one aimed at preserving our memories as ...

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Web Analytics Giants in China Face Many Challenges
Analytics

Web Analytics Giants in China Face Many Challenges

15y Michael Xu

Web Analytics Giants in China Face Many Challenges

Here are three key challenges analytics companies have to deal with in China. Read More...

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How Idiots Track Success
Analytics

How Idiots Track Success

15y Jim Sterne

How Idiots Track Success

Why are we still making the same mistake of using "hits" as our main metric? Read More...

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Turning Attribution on Its Side
Data insights

Turning Attribution on Its Side

15y Amy Manus

Turning Attribution on Its Side

The art of attribution and how to know if you are capturing the entire picture. Read More...

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Garbarino Revives Doc Brown and His DeLorean
Data insights

Garbarino Revives Doc Brown and His DeLorean

15y Zachary Rodgers

Garbarino Revives Doc Brown and His DeLorean

Back to the Future has a new installment in Buenos Aires. Read More...

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You Can't Control Everything: External Conversion Factors
Acquisition

You Can't Control Everything: External Conversion Factors

15y Tim Ash

You Can't Control Everything: External Conversion ...

Before people even get to your website, they will be inclined or disinclined to act by factors that have nothing to do with your site directly. Read M...

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5 Traits of Effective 'About Us' Pages
Analytics

5 Traits of Effective 'About Us' Pages

15y Bryan Eisenberg

5 Traits of Effective 'About Us' Pages

Everything you wanted to know about us. Read More

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Facebook: We're Committed to Check-In Deals
Data insights

Facebook: We're Committed to Check-In Deals

15y Christopher Heine

Facebook: We're Committed to Check-In Deals

Location tagging is now for all devices. Read More

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Games Still Dominate Mobile App Ad Impressions
Data insights

Games Still Dominate Mobile App Ad Impressions

15y Nina Boys

Games Still Dominate Mobile App Ad Impressions

Games drew more ad impressions than Facebook and other social apps on Millennial Media’s network in July. Read More...

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Audience Targeting: Spy Factory or Consumer Guidance Tool?
Data insights

Audience Targeting: Spy Factory or Consumer Guidance Tool?

15y Rob Graham

Audience Targeting: Spy Factory or Consumer Guidan...

Is there anything wrong with marketers using information about a consumer to help that consumer find what they're looking for? Read More...

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Commissioner Says FTC Is Not Ready to Advise on Do-Not-Track
Data insights

Commissioner Says FTC Is Not Ready to Advise on Do-Not-Track

15y Kate Kaye

Commissioner Says FTC Is Not Ready to Advise on Do...

J. Thomas Rosch is skeptical of self-regulatory initiatives and of FTC's understanding of what consumers want when it comes to privacy. Read More...

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6 Ways to Boost Return on Twitter
Actionable Analysis

6 Ways to Boost Return on Twitter

15y Heidi Cohen

6 Ways to Boost Return on Twitter

And five ways to track your Twitter return. Read More

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Glasses-Free 3D for Mobile and Laptops, Still Waiting for E-Commerce
Analytics

Glasses-Free 3D for Mobile and Laptops, Still Waiting for E-Commerce

15y Jack Aaronson

Glasses-Free 3D for Mobile and Laptops, Still Wait...

With glasses-free 3D screens there is no longer a barrier entry for consumers. Read More...

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Groupon Responds to Privacy Inquiry From Lawmakers
Data insights

Groupon Responds to Privacy Inquiry From Lawmakers

15y Kate Kaye

Groupon Responds to Privacy Inquiry From Lawmakers

Company revealed Q2 sales info and disclosed it no longer works with Omniture. Read More...

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