The Bucks, Not the Bucs
Analytics

The Bucks, Not the Bucs

23y Bryan Eisenberg

The Bucks, Not the Bucs

Are advertisers living a lie perpetuated by agencies? Bryan thinks so. Read More...

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Post-Game Super Bowl Scores
Ad Industry Metrics

Post-Game Super Bowl Scores

23y Robyn Greenspan

Post-Game Super Bowl Scores

Internet traffic to SuperBowl.com broke records as more than 43 million households watched it on TV, but a portion of the viewers were only interested...

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Breaking Up the Corporate IT Monopoly, Part 3
Analytics

Breaking Up the Corporate IT Monopoly, Part 3

23y Arthur O'Connor

Breaking Up the Corporate IT Monopoly, Part 3

Something's happening to the techies slaving away in your IT department. They're disappearing. Last of a three part series. Read More...

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Exposure, Sales by Affiliation
Ad Industry Metrics

Exposure, Sales by Affiliation

23y Robyn Greenspan

Exposure, Sales by Affiliation

Affiliate, or referral, programs have emerged as a valuable option for marketers suffering through online advertising woes, and those that cultivate l...

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Online Ads Are Bigger, Richer
Ad Industry Metrics

Online Ads Are Bigger, Richer

23y Brian Morrissey

Online Ads Are Bigger, Richer

In its quarterly ad-serving report, DoubleClick says online advertisers are relying on larger ads and using more rich media. Read More...

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Beyond the Log Files
Analytics

Beyond the Log Files

23y Melaney Smith

Beyond the Log Files

How to determine if you use the right metrics and tools to monitor progress. Read More...

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Hispanics Do More Online
Audience

Hispanics Do More Online

23y Brian Morrissey

Hispanics Do More Online

Now the second-largest ethnic group in the U.S., Hispanics are rapidly taking to the Net and spending more time online. Read More...

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E-mail Down Under
Data insights

E-mail Down Under

23y Robyn Greenspan

E-mail Down Under

The huge spam problem is making it difficult for some companies to manage their inboxes. Read More...

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Handhelds Hit Slump in 2002
Audience

Handhelds Hit Slump in 2002

23y Kate Kaye

Handhelds Hit Slump in 2002

Lack of significant wireless progress and slow enterprise adoption are blamed for the decline in worldwide shipments. Read More...

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Seven Ways to Increase Pay-Per-Click ROI
Analytics

Seven Ways to Increase Pay-Per-Click ROI

23y Bryan Eisenberg

Seven Ways to Increase Pay-Per-Click ROI

Targeting qualified traffic isn't the best you can do. Drive qualified visitors to actually buy. Read More...

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U.S. Jobs Scarce, Workers Still Optimistic
Audience

U.S. Jobs Scarce, Workers Still Optimistic

23y Robyn Greenspan

U.S. Jobs Scarce, Workers Still Optimistic

Despite an eight-year high in the U.S. unemployment rate, employees and employers are hopeful about the future. Read More...

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How to Be a Good Client
Ad Industry Metrics

How to Be a Good Client

23y Rebecca Lieb

How to Be a Good Client

Sure, you pay an agency, but don't sit back and relax (at least not if you want good results). Read More...

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Customer Service: Admit You Have a Problem
Analytics

Customer Service: Admit You Have a Problem

23y Jack Aaronson

Customer Service: Admit You Have a Problem

How companies resolve (or don't resolve) customer complaints can be a strong indicator of why there are complaints in the first place. Read More...

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Surfing with Seniors and Boomers
Audience

Surfing with Seniors and Boomers

23y Robyn Greenspan

Surfing with Seniors and Boomers

This burgeoning population is becoming more adept online, and will likely represent almost one-quarter of all online retail spending by 2007. Read Mor...

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Some Strides in Online Service
Audience

Some Strides in Online Service

23y Robyn Greenspan

Some Strides in Online Service

Results from a mystery e-shopping study revealed some improvement in customer service from the 2001 holiday season, but most of last year's recipients...

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Instant Replay, Maybe. Advertising, No Way
Analytics

Instant Replay, Maybe. Advertising, No Way

23y Mark Sakalosky

Instant Replay, Maybe. Advertising, No Way

Why is TiVo making nice with Madison Avenue? Read More...

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Online, Wireless Gaming Gaining
Audience

Online, Wireless Gaming Gaining

23y Robyn Greenspan

Online, Wireless Gaming Gaining

The gaming industry isn't playing around, evolving beyond the console to the Internet and wireless handsets. Read More...

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The Way Customers Want to Buy
Analytics

The Way Customers Want to Buy

23y Bryan Eisenberg

The Way Customers Want to Buy

There are four personalities. Understanding them is mission critical. Whom does your copy speak to? Read More...

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Breaking Up the Corporate IT Monopoly, Part 2
Analytics

Breaking Up the Corporate IT Monopoly, Part 2

23y Arthur O'Connor

Breaking Up the Corporate IT Monopoly, Part 2

Something's happening to the techies slaving away in your IT department. They're disappearing. Part two of a three part series. Read More...

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Gains Posted in German E-Shopping
Audience

Gains Posted in German E-Shopping

23y Robyn Greenspan

Gains Posted in German E-Shopping

Research attributes one-quarter of European Net-influenced sales to Germany, and the figure would likely be higher with greater credit card adoption. ...

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Broadband Surges in 2002, But Narrowband Declines
Data insights

Broadband Surges in 2002, But Narrowband Declines

23y Enid Burns

Broadband Surges in 2002, But Narrowband Declines

A new report shows that broadband adoption escalated to 59 percentyear-over-year in 2002, with seniors leading the way. Read More...

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Analyzing the Ethics
Analytics

Analyzing the Ethics

23y Melaney Smith

Analyzing the Ethics

Every number cruncher's been there: Speak up or shut up? Put your foot down or keep your head down? Read More...

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Positive Signs for the Ad Industry
Ad Industry Metrics

Positive Signs for the Ad Industry

23y Robyn Greenspan

Positive Signs for the Ad Industry

Driven by corporate profits, retail sales, and consumer disposable income, the advertising industry could be poised for successive years of growth. Re...

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Rising Tide Lifts E-Commerce Boats
Audience

Rising Tide Lifts E-Commerce Boats

23y ClickZ Stats Staff

Rising Tide Lifts E-Commerce Boats

An industry report finds that about 80 percent of online retailers saw revenue increases over the holidays, despite the generally dismal performance a...

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A Man. A Plan. A Can Opener.
Analytics

A Man. A Plan. A Can Opener.

23y Bryan Eisenberg

A Man. A Plan. A Can Opener.

Frictionless retail: lessons learned from a man who turned 112 can openers into an empire. Read More...

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Competition Heats Up Between DBS, Cable
Audience

Competition Heats Up Between DBS, Cable

23y Robyn Greenspan

Competition Heats Up Between DBS, Cable

Digital television is attracting millions of consumers, and satellite and cable operators are racing to grab the market share. Read More...

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Who Had the Worst User Experience?
Analytics

Who Had the Worst User Experience?

23y Jack Aaronson

Who Had the Worst User Experience?

Big brands, big boo-boos. Lessons learned from user experience shortcomings at Amazon, NBC, and Sony. Read More...

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