The top 2 ways to increase click-through rate on Twitter
Insights

The top 2 ways to increase click-through rate on Twitter

11y Leighann Morris

The top 2 ways to increase click-through rate on T...

According to HubSpot, Twitter link clicks account for 92% of all user interaction with tweets, so this advice is gold. Read More...

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It Can Be Hard to Shift a Habit
Analytics

It Can Be Hard to Shift a Habit

11y Neil Mason

It Can Be Hard to Shift a Habit

What does it take to break consumers of their shopping habits and move them to your brand? Read More...

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£1 EE Film Club targets ‘Netflix generation’ to fill Orange Wednesday void
Insights

£1 EE Film Club targets ‘Netflix generation’ to fill Orange Wednesday void

11y Huw Jenkins

£1 EE Film Club targets ‘Netflix generation’ to fi...

The phone giant has partnered with Wukai.tv for the new marketing scheme in a bid to capture a more online audience - as new research suggests that 50...

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Tesco slices Kingsmill bread from stores
Insights

Tesco slices Kingsmill bread from stores

11y Huw Jenkins

Tesco slices Kingsmill bread from stores

Kingsmill bread lovers will no longer be able to purchase the product in-store or online from next week, as the brand “struggles against the supermark...

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Personalized Marketing: How to Take a Customer-Centric Approach
Data insights

Personalized Marketing: How to Take a Customer-Centric Approach

11y ClickZ News Staff

Personalized Marketing: How to Take a Customer-Cen...

Customers these days expect personalization from brands, so how can you create an effective customer-centric marketing strategy? Read More...

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Perfecting PPC: What you need to know
Insights

Perfecting PPC: What you need to know

11y Tim Langley

Perfecting PPC: What you need to know

In his latest .rising leaders piece, CANDDi's Tim Langley draws on his wealth of commercial marketing experience to give you the tools you need to imp...

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IBM Teams Up With Twitter for Social Media Data Analysis
Analytics

IBM Teams Up With Twitter for Social Media Data Analysis

11y Dan Worth

IBM Teams Up With Twitter for Social Media Data An...

The collaboration between IBM and Twitter will allow brands to incorporate Twitter's social data into other data sources in an effort to improve marke...

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6 Questions to Ask Your Programmatic Audience Targeting Partner
Analytics

6 Questions to Ask Your Programmatic Audience Targeting Partner

11y Kristin Kovner

6 Questions to Ask Your Programmatic Audience Targ...

Before you begin working with any potential programmatic media partners, these six questions can help you make sure your campaign performs to the best...

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One minute with: Sarah Lawson Johnston, MD @ Mediaocean
Insights

One minute with: Sarah Lawson Johnston, MD @ Mediaocean

11y Huw Jenkins

One minute with: Sarah Lawson Johnston, MD @ Media...

Everyone has dreams, aspirations and fears – so find out what happens when you give marketers seven questions and one minute to explain what inspires ...

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What Condition Is Your Context In?
Data insights

What Condition Is Your Context In?

11y Catherine Magoffin

What Condition Is Your Context In?

To drive better business results, contextual marketers should begin to focus on customer and business "circumstances" instead of solely on the big dat...

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Programmatic and social: The purrfect pair
Disruptive MarTech

Programmatic and social: The purrfect pair

11y Huw Jenkins

Programmatic and social: The purrfect pair

What better way to convey the perfect union of social and programmatic than to highlight the similarities between social and its feline centre-star. R...

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Cyber-squatting rockets by 313%
Disruptive MarTech

Cyber-squatting rockets by 313%

11y Huw Jenkins

Cyber-squatting rockets by 313%

Cyber-squatting – where online scammers strive to squat domain names to profit from someone else’s trademark – has risen dramatically since the introd...

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SXSW 2015: Esurance Uses Big Data to Drive Engagement
Data insights

SXSW 2015: Esurance Uses Big Data to Drive Engagement

11y Emily Alford

SXSW 2015: Esurance Uses Big Data to Drive Engagem...

Esurance chief marketing officer Alan Gellman and vice president of advertising Nancy Abraham sat down with ClickZ at South by Southwest to talk about...

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SXSW 2015: Pandora Reaches Moment of Critical Mass With Audience Targeting
Analytics

SXSW 2015: Pandora Reaches Moment of Critical Mass With Audience Targeting

11y Emily Alford

SXSW 2015: Pandora Reaches Moment of Critical Mass...

Pandora sat down to speak with ClickZ at South by Southwest in Austin, Texas, about connecting with Millennials through better audience targeting. Rea...

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Instagram Followers Don't Equal Engagement [Study]
Data insights

Instagram Followers Don't Equal Engagement [Study]

11y Mike O'Brien

Instagram Followers Don't Equal Engagement [Study]

A new study by digital think tank L2 found that Instagram content, rather than audience size or posting frequency, helps brands like Nike and Starbuck...

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Hot this week: Apple Watch, marketing map and Google's shop
Insights

Hot this week: Apple Watch, marketing map and Google's shop

11y Huw Jenkins

Hot this week: Apple Watch, marketing map and Goog...

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. Read More...

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Top 10 ways to optimize your brand's YouTube channel (Infographic)
Insights

Top 10 ways to optimize your brand's YouTube channel (Infographic)

11y Leighann Morris

Top 10 ways to optimize your brand's YouTube chann...

More than 70% of B2C and B2B companies invested in video marketing last year, so it’s important to have a tip-top video marketing strategy. Read More...

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Data Breaches and Brand Management: How to Preserve Your Brand Value
Analytics

Data Breaches and Brand Management: How to Preserve Your Brand Value

11y McNeal Maddox

Data Breaches and Brand Management: How to Preserv...

With the recent data security breaches at several powerhouses, brands need to find new brand management strategies to maintain their value. Read More...

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Top 12 things to do with a smart watch
Disruptive MarTech

Top 12 things to do with a smart watch

11y Leighann Morris

Top 12 things to do with a smart watch

As the Apple Watch causes a storm, Conjure, a company that creates apps for brands, released timely data on the UK's attitudes to smart watches. Read ...

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The OS Car Wars
Automotive

The OS Car Wars

11y Chris Copeland

The OS Car Wars

Cars are fast becoming the next "connected" space, and so the battle for who will gain control over the operating systems is beginning to be waged. Wh...

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VIDEO: Lifecycle Marketing and Data Are at Core for HD Supply
Data insights

VIDEO: Lifecycle Marketing and Data Are at Core for HD Supply

11y Melanie White

VIDEO: Lifecycle Marketing and Data Are at Core fo...

In an interview with HD Supply, Kevin Jacobson discusses the importance of lifecycle marketing and why using data to influence business decisions is s...

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The Internet of Things & the Future of Digital Experience Management
Data insights

The Internet of Things & the Future of Digital Experience Management

11y Andy Betts

The Internet of Things & the Future of Digital...

A new product from Adobe lets marketers connect a customer's digital shopping habits with their offline ones, bringing all parts of the consumer journ...

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78% of consumers want digital services to help manage information shared online
Insights

78% of consumers want digital services to help manage information shared on...

11y Huw Jenkins

78% of consumers want digital services to help man...

Today’s consumer is putting pressure on brands to use personal information collected online to tailor services and help them get more done, new resear...

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The digital marketing map (Infographic)
Insights

The digital marketing map (Infographic)

11y Leighann Morris

The digital marketing map (Infographic)

From CMS to email marketing on the Victoria line, and SEO strategy to analytics on the Bakerloo, here's your ultimate digital marketing map. Read More...

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10 ways to win on Google Shopping
Headline News

10 ways to win on Google Shopping

11y Lucinda Beeman

10 ways to win on Google Shopping

Need a better return from Google Shopping? Google partner Push reveals the 10 secrets agencies use to get results. Read More...

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Getting to Know You: The Key to 1:1 Marketing
Analytics

Getting to Know You: The Key to 1:1 Marketing

11y Pelin Thorogood

Getting to Know You: The Key to 1:1 Marketing

One-to-one marketing is beneficial to both consumers and brands, but how can marketers use data to achieve this level of personalization? Read More...

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Creative Ideas Are Good, but Creative Solutions Are Better: Managing Online Leads
Asia

Creative Ideas Are Good, but Creative Solutions Are Better: Managing Online...

11y Nick Annetts

Creative Ideas Are Good, but Creative Solutions Ar...

A look at how to use data for more targeted advertising and better return on investment. Read More...

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