Lego has ousted Ferrari to emerge top of Brand Finance’s annual study into the world's most powerful brands, with its nostalgic humility earning it th...
View articleIn a bid to bring some scientific perception to the elusive Millennial, NewsCred studied 501 of the pretty bunch to discover what got them to open the...
View articleBig data means different things in different regions – in China retailers are finding ways to make it useful. Read More...
View articleResearch by Criteo shows that mobile phones play a larger part in Valentine’s Day than perhaps initially thought. Not just modern tools of romance, sm...
View articleEveryone has dreams, aspirations and fears – so find out what happens when you give marketers seven questions and one minute to explain what inspires ...
View articleWith so many marketing automation services, channels, suppliers and audiences to consider, how can you go about finding the best solutions for your bu...
View articleGoogle admitted that since the ruling it had purged a significant number of links after receiving a deluge of requests from people wishing to have ‘in...
View articleWhat are the stories you need to know about from the world of digital marketing this week? Check out our round-up of the hottest .rising headlines ove...
View articleTake note how giants like Amazon, Google, Facebook and YouTube tend to dominate local searches, in particular Facebook, YouTube and Google who come up...
View articleMajor brands are shifting significant marketing resources to proximity marketing, marking a signalled nod towards the explosion of beacon-led consumer...
View articleArtificial intelligence is not just the stuff of science-fiction movies anymore, but what problems does it present for marketers? Read More...
View articleMondelez is looking to ditch non-working ad costs in favour of a more reliable and efficient digital approach as the industry steers towards a more so...
View articleWhat's going on in the European world of programmatic video? StickyADS.tv has released their findings from the past month, exploring the state of prog...
View articleThis Valentine's Day it's all about drawing from the data available to boost personalization in your marketing. Are you ready? Read More...
View articleThe impressive stats underline the diffusion of youngsters’ online activity across a range of tools – making it increasingly important for marketers t...
View articleTake a look at this infographic from SalesForce to find out how many times chicken wings were mentioned throughout the event, as well as socially rele...
View articleMany things can go wrong in the world of digital analytics. Here are four common problems, personified as the four horsemen, and tips for how you can ...
View articleAs mobile continues its unremitting ascension to the top of the realm, we asked expert Todd Tran about the opportunities and threats to programmatic a...
View articleConfident new stats reveal that around three-quarters of UK marketing professionals are expecting to secure a pay rise this year. Read More...
View articleConvergence is becoming more prevalent in the marketing landscape, but it's hard to have a meaningful conversation about convergence unless we attempt...
View articleIn a bid to bring you the faces behind some of marketing's most interesting companies, we've launched this new feature, which is set to unmask the inn...
View articleColumnist Zac Martin gives his tips for better reporting on return on investment (ROI). Read More...
View articleJon Hulme, Managing Director and co-founder of Contentive, looks at four fashion retailers on the cutting edge of content marketing - and the lessons ...
View articleHow can multichannel retailers challenge e-commerce pure players? Solocal Group’s Bruno Berthezene Berthezene shares his five key tips for multichanne...
View articleWeb analytics can help marketers see the difference between prospects, leads, and customers when it comes to engagement with a site. Read More...
View articleAccording to Nielsen, mobile usage is growing rapidly; in fact, eight times faster than web adoption did in the 1990s and 2000s. With so much activity...
View articleEuropean sports fashion brand Björn Borg is ditching marketing convention - presenting their Spring Summer 2015 collection not through a commercial, f...
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