Why Digital Marketers Must Consider Outsourcing
Asia

Why Digital Marketers Must Consider Outsourcing

16y Steve Sammartino

Why Digital Marketers Must Consider Outsourcing

Digital outsourcing will change the scope of corporate employment in developed markets. We must embrace it or get left behind. Read More...

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Europe Continues to Grapple With Messy Cookie Law Situation
Data insights

Europe Continues to Grapple With Messy Cookie Law Situation

16y Jack Marshall

Europe Continues to Grapple With Messy Cookie Law ...

Confusion over intention of European cookie law revision continues, despite clarification from Parliamentarians. Read More...

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Is the Social Media Department an Oxymoron?
Marketing

Is the Social Media Department an Oxymoron?

16y Robin Neifield

Is the Social Media Department an Oxymoron?

A look at how social media has influenced experts and changed their process, communication protocols, and client opportunities. Read More...

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MySpace Hopes Research and New Ad Products Aid Turnaround
Marketing

MySpace Hopes Research and New Ad Products Aid Turnaround

16y Jack Marshall

MySpace Hopes Research and New Ad Products Aid Tur...

Company says its investment in consumer insights and research is helping drive creation of new ad products Read More...

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Four Things Brand Media Buyers Can Learn From Performance Marketers
Marketing

Four Things Brand Media Buyers Can Learn From Performance Marketers

16y Pace Lattin

Four Things Brand Media Buyers Can Learn From Perf...

There is much being developed in the performance marketing industry that everyone needs to pay attention to. Start with these four tips. Read More...

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B2B Firm Pushes Facebook Page With QR Codes
Marketing

B2B Firm Pushes Facebook Page With QR Codes

16y Christopher Heine

B2B Firm Pushes Facebook Page With QR Codes

Software firm Doyenz launches campaign at IT industry events this week. Read More...

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Key Principles of Sales Management on the Internet
Asia

Key Principles of Sales Management on the Internet

16y Brian Hui

Key Principles of Sales Management on the Internet

Online marketers must possess a sales mindset. Here's a six-point checklist. Read More...

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Facebook's 'Unlike Page' Button Raises Stakes on Relevancy
Marketing

Facebook's 'Unlike Page' Button Raises Stakes on Relevancy

16y Christopher Heine

Facebook's 'Unlike Page' Button Raises Stakes on R...

The social site makes it easier for users to leave a brand's page, as well as report its messaging as spam. Read More...

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LinkedIn Adopts 'Recommend' Over 'Like'
Marketing

LinkedIn Adopts 'Recommend' Over 'Like'

16y Anna Maria Virzi

LinkedIn Adopts 'Recommend' Over 'Like'

Social network for business professionals brings a B2B spin to Facebook's Pages and Yelp's reviews. Read More...

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Holiday App Store Traffic Is Insane, Don't Miss Out
Marketing

Holiday App Store Traffic Is Insane, Don't Miss Out

16y Rob Weber

Holiday App Store Traffic Is Insane, Don't Miss Ou...

Tips for promoting your app during and after the Christmas holiday shopping season. Read More...

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Rubicon Acquires Fox Audience Network
Marketing

Rubicon Acquires Fox Audience Network

16y Susan Kuchinskas

Rubicon Acquires Fox Audience Network

The Rubicon Project is acquiring Fox Audience Network, an advanced advertising technology platform. Read More...

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Is Rapleaf Getting a Bum Rap?
Marketing

Is Rapleaf Getting a Bum Rap?

16y Anna Maria Virzi

Is Rapleaf Getting a Bum Rap?

A profile of a company that profiles consumers. Read More

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How Brands Can Take a Small Step Into Social Media
Asia

How Brands Can Take a Small Step Into Social Media

16y Michael Zung

How Brands Can Take a Small Step Into Social Media

If you're worried about diving head first into social media, start with a Facebook page or blog without too much controversy. Read More...

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Execs: Ross Levinsohn to Yahoo; SMG's Finnegan Is Out
Marketing

Execs: Ross Levinsohn to Yahoo; SMG's Finnegan Is Out

16y Zachary Rodgers

Execs: Ross Levinsohn to Yahoo; SMG's Finnegan Is ...

Also, CP+B promotes a CEO from within and Google gives Susan Wojcicki her propers. Read More...

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Getting the Most Out of Your Agency Relationship
Asia

Getting the Most Out of Your Agency Relationship

16y Eric Phu

Getting the Most Out of Your Agency Relationship

Six ways to get the most out of the clients versus agency relationship. Read More...

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Glenfiddich Serves Up an iPad App and a Dram
Marketing

Glenfiddich Serves Up an iPad App and a Dram

16y Anna Maria Virzi

Glenfiddich Serves Up an iPad App and a Dram

Single malt scotch whiskey brand rolls out iPad app to connect with consumers attending tasting events. Read More...

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Narrowing the Gap Between Idea and Action
Marketing

Narrowing the Gap Between Idea and Action

16y Sean Carton

Narrowing the Gap Between Idea and Action

When it comes to social media in advertising and marketing, how do we stop theorizing and start actualizing? Read More...

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Crowdsourcing – An Efficient and Disruptive Force in Digital Marketing
Marketing

Crowdsourcing – An Efficient and Disruptive Force in Digital Marketing

16y Robin Neifield

Crowdsourcing – An Efficient and Disruptive Force ...

Some brand strategies include crowdsourcing. Should yours? Read More...

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Engine or Destination - Which Are You?
Marketing

Engine or Destination - Which Are You?

16y Gary Stein

Engine or Destination - Which Are You?

Why brands must stop thinking of themselves as destinations and start thinking of themselves as engines. Read More...

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'You Can Tell It's Dell' Campaign Promotes Products Over Price
Marketing

'You Can Tell It's Dell' Campaign Promotes Products Over Price

16y Anna Maria Virzi

'You Can Tell It's Dell' Campaign Promotes Product...

PC brand takes a page from Apple's playbook, aims for emotional connection with consumers. Read More...

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Facebook - The Google Killer
Marketing

Facebook - The Google Killer

16y Jonathan Shapiro

Facebook - The Google Killer

Should the announcement of Microsoft and Facebook partnering to bring "Like" data and profile search to Bing worry Google? Read More...

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Blue Lithium Founder Launches Social Media Informed Ad Net
Marketing

Blue Lithium Founder Launches Social Media Informed Ad Net

16y Jack Marshall

Blue Lithium Founder Launches Social Media Informe...

Blue Lithium founder Gurbaksh Chahal will use consumers' social interactions to target display ad campaigns. Read More...

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Most Marketing Buzz Words Today Are at Least 10 Years Old
Asia

Most Marketing Buzz Words Today Are at Least 10 Years Old

16y Patrick Tam

Most Marketing Buzz Words Today Are at Least 10 Ye...

Social networking, group buying, and smartphones are not 'new' ideas, though they are all maturing. Read More...

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How Marketers Are Courting Latino Consumers
Marketing

How Marketers Are Courting Latino Consumers

16y Anna Maria Virzi

How Marketers Are Courting Latino Consumers

Don't understand the difference between Hispanic and Latino? Start here. Read More...

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The ROI of Social Media Is Still Zero
Marketing

The ROI of Social Media Is Still Zero

16y Augustine Fou

The ROI of Social Media Is Still Zero

How do we get at the ROI of social media? First, let us reprise last year's key points and then add a few new ones. Read More...

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Mediabrands' Ventures Unit Evolves in China and U.S.
Asia

Mediabrands' Ventures Unit Evolves in China and U.S.

16y Adaline Lau

Mediabrands' Ventures Unit Evolves in China and U....

Rebrands investment arm as Velocitor and courts startups in China. Read More...

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Authenticity in Marketing: Q&A With Handmade Marketplace Etsy
Marketing

Authenticity in Marketing: Q&A With Handmade Marketplace Etsy

16y Kate Kaye

Authenticity in Marketing: Q&A With Handmade M...

ClickZ visited Etsy's Brooklyn loft space to talk marketing and potential revenue streams for the homemade and vintage goods marketplace. Read More...

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