After hiring new Insights and Planning group lead Lee Maicon, the digital agency plans to expand the team with additional hires. Read More...
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View article"Agile" program emphasizes repeated rough drafts of a campaign, website, or application. Read More...
View articleFlashy ads are great when you're buying deodorant, but when making a serious purchase, like a car, you just want the facts. Read More...
View articleAs in earlier progressions in technology, pain and casualties are the price of advancement. Read More...
View articleIs the trend of checking in on someone's social media profiles going to spill over into the client world? Read More...
View articleOur online publication about interactive marketing gets more interactive and social. Read More...
View articleKenny was CEO of Digitas until its acquisition by Publicis and later stayed to guide the agency holding company's digital strategy. Read More...
View articleImportant lessons to be learned when planning a social video strategy. Read More...
View articleHire comes six months after ouster of former chief exec John Greco. Read More...
View articleMarketers in Hong Kong are trying to coax brand marketers to embrace digital channels, leaving many wondering if they should be focusing on mainland C...
View articleThe three groups of metrics of different advertising channels - push advertising, direct response, and pull marketing. Read More...
View articleSocial media runs on trust and truth. Don't try to silence your consumers. Read More...
View articleLeBron James, John Mayer, Snooki, and Mel Gibson...It's all celebs, 24/7 during the summer of 2010. Read More...
View articleA primer on questions about strategy, budget, and lead gen all CEOs should be able to ask their digital strategy teams. Read More...
View articleFacebook, Foursquare deliver 61% sales lift for Domino's U.K. Read More...
View articleMayer video signals broader trend in non-music web content among artists. Read More...
View articleInsight on how to increase mobile app distribution based on Android, BlackBerry, and iOS application research with consumers Read More...
View articleThe IAB Greece and its larger counterpart IAB Europe kept the pressure on Greek lawmakers, fighting the proposed tax through PR and an ad campaign, bu...
View articleTop European Court rules advertisers are permitted to bid on trademarked keywords. Read More...
View articleAds for Unilever's Dove brand and Nissan's Leaf model are first to appear on Apple's iAd mobile advertising platform. Read More...
View articleIf you want your consumers to better connect with your brand, you need to focus on their home base - their phone. Read More...
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