Experts: Devastating U.S. Cyber-Attack Within 10 Years
Ad Industry Metrics

Experts: Devastating U.S. Cyber-Attack Within 10 Years

21y Rob McGann

Experts: Devastating U.S. Cyber-Attack Within 10 Y...

Threat of future terrorist activity likely to increase government and corporate surveillance. Read More...

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The Word-of-Mouth Ethics Challenge
Marketing

The Word-of-Mouth Ethics Challenge

21y Pamela Parker

The Word-of-Mouth Ethics Challenge

Consumer outrage. Viral marketers must learn from previous episodes. Read More...

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On-Demand Media
Marketing

On-Demand Media

21y David Cohen

On-Demand Media

Why video-on-demand will be the new must-see TV. Read More

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December Monthly Stat Pack
Marketing

December Monthly Stat Pack

21y ClickZ Stats Staff

December Monthly Stat Pack

ClickZ Stats' monthly round-up of stories containing tables, charts and graphs. Read More...

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Five Agency Resolutions for 2005
Marketing

Five Agency Resolutions for 2005

21y Mark Kingdon

Five Agency Resolutions for 2005

Five New Year's resolutions from the CEO of a leading interactive agency. Read More...

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E-Mail 2004: Year in Review and a Look Ahead to 2005
Marketing

E-Mail 2004: Year in Review and a Look Ahead to 2005

21y David Daniels

E-Mail 2004: Year in Review and a Look Ahead to 20...

E-mail marketing saw more seismic changes in 2004 than ever before. A roundup of what happened and how it will affect e-mail in the coming year. Read ...

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Holy High Tech, Batman!
Marketing

Holy High Tech, Batman!

21y Jeremy Lockhorn

Holy High Tech, Batman!

How technology -- and the Batmobile -- enhance the TV viewing experience. Read More...

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Wireless Data Revenues Top $4 Billion in 2004
Data insights

Wireless Data Revenues Top $4 Billion in 2004

21y Rob McGann

Wireless Data Revenues Top $4 Billion in 2004

The Yankee Group projects the market will reach $14 billion by 2008. Read More...

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Listening: A Bitter Pill?
Marketing

Listening: A Bitter Pill?

21y Pete Blackshaw

Listening: A Bitter Pill?

Is listening to the consumer a liability or an opportunity? Read More...

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The Moral of Collaboration
Marketing

The Moral of Collaboration

21y Martin Lindstrom

The Moral of Collaboration

Few brands can survive alone on the World Wide Web. A strategy for finding online partners and allies. Read More...

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Are Media Buyers Facing Extinction?
Marketing

Are Media Buyers Facing Extinction?

21y Sean Carton

Are Media Buyers Facing Extinction?

Are Internet marketers becoming dinosaurs in this new age of networked media? Read More...

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Favorite Topics of 2004
Marketing

Favorite Topics of 2004

21y Gary Stein

Favorite Topics of 2004

Not the best, nor the worst, but the most interesting interactive marketing issues of this past year. Read More...

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Federal Government Upped IT Spending 60 Percent in '04
Ad Industry Metrics

Federal Government Upped IT Spending 60 Percent in '04

21y Rob McGann

Federal Government Upped IT Spending 60 Percent in...

Department of Homeland of Security creation part of a surge in Fed's tech spending. Read More...

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2004: The Year Digital Media Rebounded
Marketing

2004: The Year Digital Media Rebounded

21y David Cohen

2004: The Year Digital Media Rebounded

Some still-relevant issues from 2004 that promise to stay hot in 2005. Read More...

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Pharmaceuticals Target Direct-to-Consumer Marketing in '05
Audience

Pharmaceuticals Target Direct-to-Consumer Marketing in '05

21y Rob McGann

Pharmaceuticals Target Direct-to-Consumer Marketin...

E-mail marketing, patient support programs, and paid search among key ramp-ups in advertising spending. Read More...

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To Flash, or Not to Flash?
Marketing

To Flash, or Not to Flash?

21y Mark Kingdon

To Flash, or Not to Flash?

As a powerful and flexible tool for creating rich online experiences, Flash gives marketers equal portions of opportunity and responsibility. Read Mor...

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A Declaration of Dependence
Marketing

A Declaration of Dependence

21y Eric Picard

A Declaration of Dependence

For this columnist, it's going to be a very new year indeed. Read More...

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Online Marketing's Rising Cost
Marketing

Online Marketing's Rising Cost

21y Julian Smith

Online Marketing's Rising Cost

Businesses hoping to expand their online marketing in 2005 will see it become increasingly complex... and costly. Read More...

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Search-A-Palooza '04
Marketing

Search-A-Palooza '04

21y Rebecca Lieb

Search-A-Palooza '04

You didn't have to search very far for 2004's hottest trend -- and it looks like search will only be hotter in 2005. The latest lowdown from the year'...

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Study: SMBs Key Battleground in Employment Advertising
Audience

Study: SMBs Key Battleground in Employment Advertising

21y Rob McGann

Study: SMBs Key Battleground in Employment Adverti...

New report suggests job advertising, both on- and offline, is at the start of a highly competitive seven-year growth cycle. Read More...

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Buzz-Informed Predictions for 2005
Marketing

Buzz-Informed Predictions for 2005

21y Pete Blackshaw

Buzz-Informed Predictions for 2005

Next year's marketing hits -- and misfires. (If I'm right, don't shoot the messenger!) Read More...

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Silicon Valley: "What's Next?"
Marketing

Silicon Valley: "What's Next?"

21y Hans-Peter Brøndmo

Silicon Valley: "What's Next?"

Who will be the next Google? Read More

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Santa Delivers New Forms of Media Delivery
Marketing

Santa Delivers New Forms of Media Delivery

21y Sean Carton

Santa Delivers New Forms of Media Delivery

Peek into those holiday stockings, and you'll glimpse the future. Read More...

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Solstice Musings
Marketing

Solstice Musings

21y Rob Graham

Solstice Musings

Take a step back, and remind yourself the only thing that really matters is how we interact with each other. Read More...

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Integration: It's Not Just Talk Anymore
Marketing

Integration: It's Not Just Talk Anymore

21y Pamela Parker

Integration: It's Not Just Talk Anymore

The 'super-agency' approach appears to be a boon for interactive's integration. Read More...

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Refining Brand Measurement
Marketing

Refining Brand Measurement

21y David Cohen

Refining Brand Measurement

In the next 12-24 months brand marketers will look to diversify their media plans. Now's the time to perfect online brand measurement. A look at the l...

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Search for Some Perspective
Marketing

Search for Some Perspective

21y Mark Kingdon

Search for Some Perspective

Search is just one step in the online shopping experience. Read More...

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