Every brand has a unique story to tell, and more and more the visual Web is becoming the place to do it. Read More...
View articleEven in industries where you might not expect humorous and outside-the-box campaigns to be successful, brands that take risks can see it pay off in a ...
View articleThe online streaming service has introduced a new ad format called "custom integrated commercial," will add programmatic to its ad arsenal, and is inv...
View articleEven though it may seem like digital is growing at a quick pace, marketers still need to move faster in order to get a step ahead of consumers. Read M...
View articleWhat perpetuates a shift in behavior online? How do certain social habits come to be common in the digital space? Read More...
View articleA number of brands have tested out virtual reality (VR) on a small scale, but few have monetized it. Now, tech companies have started collaborating wi...
View articleUber's latest on-demand stunt to introduce helicopter trips to its portfolio in Shanghai is part of a strategic push to grow its profile in China. Rea...
View articleWhile "Mad Men" the TV show is great, advertising in today's time is in a much better place than it was back in the 1960s. Read More...
View articleFollow these seven tips to emulate the characteristics of the most successful chief marketing officers in the industry. Read More...
View articleUser-generated content can be an excellent way to engage with consumers and build your brand. Here's a look at how Allrecipes.com has managed to lever...
View articleSeveral brands are enlisting consumers to create their own videos of thanks, which they are then turning into inspirational user-generated content cam...
View articleReal-time marketing can help brands engage with their consumers, but it can be tricky to do well. Here are three companies that have gotten it right. ...
View articleClickZ, SEW, ClickZ Live, and SES have been bought by Blenheim Chalcot in a move that is guaranteed to create a stronger brand that is bigger and bett...
View articleThere's often a difference between what value marketers think they're creating for consumers and what consumers are actually experiencing. How can you...
View articleDating apps are growing in popularity among older Millennials, who are generally single, employed, and attractive to brands. Is Tinder's first video a...
View articleTo promote its new content streaming service, HBO Now, HBO and Uber will spend two days in New York City delivering Iron Thrones based on the one in t...
View articleWhen a customer is engaged with a brand, they are more likely to have a positive experience with the brand overall. Here are six ways to further engag...
View articleHere are three examples of ways brands can produce highly relevant digital marketing campaigns. Read More...
View articleIn order to measure the effectiveness of your content strategy, you must first clearly define the objectives and then link the objectives to metrics. ...
View articleWIN founder Eyal Bino gives us the scoop on what to expect as you start out in the start-up world. Read More...
View articleOmar Johnson, chief marketing officer (CMO) at Beats by Dr. Dre, shares how the brand stays hyper-creative in order to meet the needs of the transform...
View articleThe "Six Ws" - yes, the ones you may have learned in journalism school - can help you master the art of contextual marketing. Read More...
View articleA recent trip to South America showed columnist Kristin Kovner how marketing is done south of the Equator. What can we learn from these strategies? Re...
View articleAs the NewFronts approach, it's time to think about how your brand can succeed in the new media buying landscape. Read More...
View articleAll the best love stories start with a lot of romance, and developing brand loyalty is no different. Read More...
View articleForty-seven percent of marketing departments will have 60 percent of their apps on a cloud platform within two years. Read More...
View articleFor a clever twist on an old campaign, Snickers enlists 13 YouTube personalities from around the world to post bad how-to videos, demonstrating that t...
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