Bringing consumers behind the scenes at an American Toyota factory, the automaker's Gifony website features 45 GIFs, which can be mixed together into ...
View articleMarketers today need to weave together the best marketing channels in order to create the most effective omnichannel strategy. Here's a clever acronym...
View articleVisits to Silicon Valley can remind marketers what start-ups need to focus on in order to succeed in terms of technology and innovation. Read More...
View articleContent marketing needs to be a part of every brand's strategy going forward - it's the way of the future. Read More...
View articleIn the first installment of our two-part video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she discusses the ...
View articleIn this video interview, Julie Booth, digital director for Nine West Group, talked about how the brand integrates storytelling into its content strate...
View articleOur attention spans are becoming shorter and shorter, so marketers must strive to capture consumers' attention with creative, real-time campaigns. Rea...
View articleIn the increasingly global digital marketing world, agencies will need to adapt in order to succeed on a worldwide level. Read More...
View articleOn the eve of the Final Four in the NCAA's March Madness, we took a look at brands' campaigns and social media activity around the tournament. Here ar...
View articleAs new technologies continue to be developed, different forms of content are emerging onto the media scene. Read More...
View articleDuring her session at ClickZ Live New York, Robin Zucker of Playboy shared how the brand uses its widely known identity to push out innovative content...
View articleDuring his session at ClickZ Live New York, Lincoln Electric's Craig Coffey discussed the importance of tailoring your message to your actual consumer...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during March of 2015. Read More...
View articleThese nine tips can help you revamp your brand's blog or start one from scratch. Read More...
View articleAt ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle gr...
View articleBecause some brands have been able to achieve successful one-to-one targeted marketing, customers' expectations for communication are extremely high. ...
View articleIn part two of this look at how to create the ideal program for your brand, it's time to prioritize your wish list. Read More...
View articleIn the spirit of Seth Godin's principle that good marketing should stand out like a purple cow, marketers from Home Depot and the Miami Marlins baseba...
View articleThese three tips will help you connect with your audience on social media. Are you putting these guidelines to use? Read More...
View articleUse these five tactics to get your employees engaged with your brand. They include letting employees share company content and asking them to contribu...
View articleHonda's luxury division features a Tumblr playlist, with each song's tempo corresponding with a gear on the ILX, the kind of entry-level luxury car th...
View articleCreating buyer personas and developing segments do not necessarily require the same processes. So what are the steps for identifying buyer personas? R...
View articleWith National Chips and Dip Day in mind, Tostitos is sending coupons for free dips to anyone named Chip, a clever way to get consumers in-store. Read ...
View articleAs larger screens and smartphones gain in popularity, cost-per-click mobile ads may also become more valuable. Read More...
View articleIn this video interview, Brandon Rhoten, vice president of digital and social media at Wendy's International, talks about the brand’s approach to soci...
View articleThis list of 50 tools can help you boost your digital marketing start-up in every aspect, from SEO to social media to email. Read More...
View articleClickZ met with brands and agencies at South by Southwest 2015 and asked about their favorite panels and discussions along with exciting new trends in...
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