A trip to Amsterdam brought to light several important marketing lessons that can help you as you move past the holidays and into the coming year. Rea...
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View articleIn this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising. Read More...
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View articleTo remind consumers that Swarovski makes jewelry for everyday wear, the crystal company's creative agency posted clever bracelet ads in the form of Cr...
View articleStarting Friday, Uber users in 10 cities across the world will be able to sync the app with their Spotify accounts, controlling the music during their...
View articleBefore you can even begin to think about implementing a CRM system, you need to make sure you have these five basic marketing tools down first. Read M...
View articleInstead of starting with a social media strategy, smart marketers must first think about great content and then think about how to fit it into their v...
View article2014 was certainly the year of content marketing, but where will the trend go in the coming year, and what can marketers do to prepare? Read More...
View articleAs devices get smaller and voice search starts to replace traditional search, the way users request and view information on the Web is rapidly changin...
View articleCreating a strong value proposition and personalized mobile content were just some of the ways Alibaba helped push this year's Chinese Singles Day sal...
View articleJust one week after pulling her music off Spotify, Taylor Swift partnered with American Express to launch a new app that promotes the album, while all...
View articleThese seven resources can help you make your content more visually appealing, something that has been proven to increase engagement. Read More...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during October of this year. Read More...
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View articleThe changing shape of the digital world as we know it is going to make an understanding of user experience even more imperative. Read More...
View articleNothing good will come of flooding your followers with unnecessary posts. Focus on quality over quantity to get the most out of your social media effo...
View articleWhen you don't have a lot of time and can't spend a lot of money, these five ways can help boost your marketing efforts. Read More...
View articleReactvertising is the art of responding as quickly as possible to news and current events in an effort to stay top-of-mind with consumers. Read More...
View articleIf marketers aren't able to empathize with the segment of the market they're targeting, they won't be able to stay relevant and engaging. Read More...
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